Khairul Anwar

Market Promotions Division (Malaysia)
Heads a nine-team member, on the overall marketing and promotions initiatives. Reports directly to Chief
Executive Officer. Works alongside Board Committees on strategic direction for high-value timber
products. Division budget responsibility of USD 1.5 million.
Notable achievements:
*2017 sales from missions & exhibitions: USD 16 million.
*2016 sales from missions & exhibitions: USD 15.3 million.
*MTC won Best Booth Award at “Archidex Show 2017”.
*950 sqm space Malaysian Country Pavilion (2017 Furniture China Exhibition, Shanghai) participated by
20 Malaysian companies resulted USD 9.8 million worth of wooden furniture sales.
*500 sqm space Malaysian Country Pavillion (2016 January Furniture Show, London) participated by 16
companies resulted USD 3.5 million worth of wooden furniture sales.

Head the regional office in responsible for Middle East & North Africa market timber sector, directly reports to Chief Executive Officer in Malaysia. Developed and administered all marketing & promotion of Malaysia’s sustainable timber products to more than 15 countries in the region. Continuously upheld the brand and corporate image by engaging with local media partners.

* Responsible for timber market surveillance and provides monthly reports based on analytical review.
* Develop full year marketing plans and build up reputation in potential market (i.e. Qatar, Egypt, Algeria, Jordan and Lebanon). Proactively engage with local government official (i.e. Dubai Municipality, UAE Central laboratory, Abu Dhabi Chamber of Commerce) to project good Public Relation & Awareness.
* Conducted yearly "C-Level" presentation to Board of Trustees and Presidents of Malaysian timber associations on the market dynamics & trends for product segment (ex. sawn timber/plywood/furniture).
* Overall responsibility on performance of the office, ensuring targets within the approved budget are met while providing effective leadership on daily operations of the office; payroll/accounts, managing MTC assets and properties.

Notable achievements:
* 2015 Dubai Woodshow: secured USD 2.3 million of timber material sales.
* 2014 Business Mission to Qatar, Oman & Kuwait: secured USD 1.6 million of timber material sales.
* 2013 Presented international paper at Dubai Woodshow.
* 2010 Malaysian Global Woodmart: secured USD 13.8 million of timber material sales.

Led a team of 10 sales executives and 2 administration staff responsible for 30 units Mercedes Benz vehicle sales per month, maintaining yearly profit revenue of USD 2.5 million for the team. Reported to Senior Manager in driving sales planning and successful execution while maintaining a healthy P&L.

* Built value-based client relationships at all levels throughout the account via CRM system.
* Monthly sales forecasting of Mercedes cars with variance of 5%.
* Achieved KPI targets on Retail Card reports, sales follow ups & walk-in customers.
* Manage the sales process for the portfolio of strategic opportunities in the key corporate accounts-including identifying and closing new business.
* Drive exciting campaigns introducing latest models and appreciation programs for loyal customers.
*Ensure consistent pricing and contractual arrangements within the corporate accounts.
* Assisted Senior Manager in preparing the Risk Management audit process on quarterly basis.
* Appointed as committee member for PJ Branch on OSHA implementation program.

Responsible for branch revenue of USD 18 million in ocean cargo sales while developed initiatives
including market sizing, defining target segments, aligning and prioritizing with internal stakeholders and
with partners. Reported directly to Senior Branch Manager, main duties include monitoring and
executing sales performance on monthly basis.
* Regular weekly contacts with existing customers to boost immediate sales while cross product selling
to new customers offering value adding proposals.
* Regular interface with Nippon Express Global offices for movement updates, budget exercise and
incentive deals to secure large projects.
* Understand customer’s business concept to offer pragmatic solution while obtaining high value sales.
* Collaborated effectively in cross-functional teams involving the Operations, Forwarding department,
Accounts and Warehouse department.
* Provided monthly reports to the Senior Branch Manager on Customer's Satisfaction Analysis.
* Presented ocean branch sales performance at the Bi-Annual Corporate Meeting at Nippon Express
Head Office including raising customer issues, develops future commercial plan and trend analysis.
* Address negative feedbacks on service quality to uplift professional image.
* Ensured four sales staff coaching as well as their compliance towards the IS0 9001:2000 procedures.
* Led and organized customer events to maintain solid business rapport with key influential stakeholders.
* Supported Nippon Express Global in submitting annual contract rates for worldwide key accounts.

Attended to inquiries on cargo shipment status while maintaining excellent customer service. Cross
selling on existing network by offering best shipping rates as well as accurate cargo schedule.
Coordinated and liaise with external agents and U.S. Customs Department. Provided accurate
documentation to ensure smooth logistics process.
* Generated new business and enhanced telemarketing skills by selling forwarding service around the
Elk Grove Business area. Total import increased 12% for 4th Quarter 2002.
* Choosing the best "value-for-money" transportation mode to customers. Secured business deal worth of
USD 9, 500 consists of import operation and haulage to St Louis site. (Chicago Mold Co.

Coordinated, planned, participated and supervised the production and preparation of food while
maintaining high quality standards. Improved daily sales and customer satisfaction through extended
marketing tools. Assured strict compliance to U.S. Health Department regulations. Monitored inventory
management through cost cutting measures which reduced wastage to 9% (3rd Quarter ’02).
* Enforced management of financial and food cost control resulted an increase of 13% of Restaurant
Contribution (P&L for Period 1 I).
* Successfully provided CSR initiative with collaboration of Red Cross Arlington Heights. Provided lunch
meals for the poor as part of Panda CSR program attended by 300 local neighborhoods.
* Handled a minor accident of operation staff (1st degree burn).