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Khaldoun Hassanieh, Managing Director

Khaldoun Hassanieh

Managing Director·Brand Aid

Lebanon

Bachelor's degree, Business Administration

Work experience

Total years of experience: 20 years, 2 months

Managing Director

June 2023 - Present

Brand Aid

Al Kuwait, Kuwait

June 2023 - Present

• Market Entry & Business Launch: Orchestrated the complete commercial entry into
Kuwait; secured all licensing, established the legal framework, and launched the entity
from zero.
• Factory Commissioning: Designed and commissioned a full-scale industrial production
facility; managed the procurement and installation of all manufacturing assets.
• Operations & Client Strategy: Directly lead high-value partnerships with P&G,
Nestlé(through Point) Al Sayer, United Distinctive ensuring the conversion of complex
creative briefs into cost-effective, premium retail solutions.
• Organizational Design: Recruited and trained the entire multidisciplinary team.
Company industry:
Manufacturing
Job role:
Manufacturing

Managing Director

May 2021 - May 2023

Khomara Printing Press

Tema, Ghana

May 2021 - May 2023

• Operational Turnaround: Directed a full-scale business recovery, including the total
refurbishment of industrial machinery and the rebuilding of the technical workforce.
• Cost Optimization: Delivered a 20% reduction in total operational spend by
renegotiating the global supply chain and auditing vendor contracts.
• Supply Chain Management: Revolutionized inventory procurement for raw materials,
achieving zero production downtime through a modernized logistics model and stock
procurement strategy.
Company industry:
Advertising

Production Manager

September 2013 - June 2020

Mindspace

Beirut, Lebanon

September 2013 - June 2020

• Production Manager
Responsibilities:
1- Prepare and manage cost budgets for all the requested orders.
2- Manage Clients (Neste-Mars-Colgate-Heineken )
3- Manage the factory (printing department-CNC Routing Department-Wood department and metal department)
4- Manage the client requests on the production level
5- Manage the procurement team and purchasing process.
6- Ensure active monitoring of the purchasing transactions including overseeing trades.
7- Manage the assembly team and assembly process.
8- Manage logistics transactions and handle all operations done
Company industry:
Advertising
Job role:
Management

Production & Procurement Manager

August 2013 - June 2020

Mindspace

Beirut, Lebanon

August 2013 - June 2020

• Budget Accountability: Held full P&L accountability for production and procurement
budgets exceeding $2, 000, 000 per annum.
• Global Standards: Managed production for Nestle and Mars, maintaining 100%
compliance with international brand identity and safety standards.
• Efficiency Engineering: Optimized workflows that reduced material waste and
improved delivery speed to market for major FMCG distributors.
Company industry:
Hospitality & Accomodation

Procurement and Logistics Manager

March 2012 - August 2013

Mindworks

Beirut, Lebanon

March 2012 - August 2013

Responsibilities:
1- Manage the procurement team and purchasing process.
2- Ensure active monitoring of the purchasing transactions including overseeing trades.
3- Develop the maintenance of the suppliers database and develop robust supplier relationships
4- Ensure that procured stocks are received and registered in the system(Sage)
5- Responsible for all asset and inventory management
6- Lead the logistics team
7- Identify areas of improvement in the organization of logistics
8- Responsible for the capacity building and training of all logistics staff to improve efficiency, awareness of, and compliance with, logistics systems and procedures.
9- Prepare and manage cost budgets for all the requested orders
Company industry:
Media Production
Job role:
Purchasing and Procurement

Procurement & Logistics Manager

March 2012 - August 2013

Mindworks

Beirut, Lebanon

March 2012 - August 2013

• Regional Logistics: Strategized international sourcing and regional logistics, reducing
overhead by 15% via contract restructuring and logistics optimization.
Company industry:
Media Production

Production Coordinator

April 2008 - February 2012

Blink

Beirut, Lebanon

April 2008 - February 2012

Responsibilities:
1- Manage the purchasing process.
2- Ensure active monitoring of the purchasing transactions including overseeing trades.
3- Develop the maintenance of the suppliers database and develop robust supplier relationships
4- Responsible for all shipping transactions
5- Manage the installation team
6- Prepare and manage cost budgets for all the requested orders
7- Coordinate all ongoing jobs in order to deliver all goods on time.
Company industry:
Industrial Production
Job role:
Manufacturing

Production Coordinator

April 2008 - February 2012

Blink BTL

Beirut, Lebanon

April 2008 - February 2012

• Coordinated projects from pricing and planning through production and final delivery.
• Worked closely with creative teams to ensure concepts were executed accurately.
• Ensured compliance with health, safety, and quality standards.
Company industry:
Advertising

Account manager

March 2007 - March 2008

Laurier

Lebanon

March 2007 - March 2008

March 2007 - 31 March 2008 Laurier Chouf, Lebanon
• Account manager
Company industry:
Insurance & TPA
Job role:
Sales

Procurement Specialist

January 2007 - March 2008

STALQ

Beirut, Lebanon

January 2007 - March 2008

Company industry:
Industrial Production

Procurement Specialist

January 2006 - February 2007

Stalq

Beirut, Lebanon

January 2006 - February 2007

Responsibilities:
1- Ensure active monitoring of the purchasing transactions including overseeing trades.
2- Develop the maintenance of the suppliers database and develop robust supplier relationships
3- Ensure that procured stocks are received
Company industry:
Industrial Production
Job role:
Purchasing and Procurement

Purchasing Executive

April 2005 - September 2005

Ain Wzein Hospital

Lebanon

April 2005 - September 2005

April 2005-September 2005 Ain Wzein Hospital Chouf, Lebanon
• Purchasing Executive
Company industry:
Other Healthcare Services
Job role:
Purchasing and Procurement

Education

Arts, Sciences And Technology University In Lebanon

August 2003

August 2003

Bachelor's degree, Business Administration

Lebanon

GPA (point): 3.4 out of 4

GPA (point): 3.4 out of 4

• Bachelor in Business Administration

AUL

August 2003

August 2003

Bachelor's degree, Business Administration

Lebanon

Baakline Official Secondary School

January 1999

January 1999

High school or equivalent, Experimental Sciences

Lebanon

1999 Baakline Official Secondary School Baakline, Lebanon • Baccalaureate in Experimental Sciences.

Skills

Logistics

Expert

Sage CRM

Expert

MS Project

Expert

ACCOUNT MANAGER

Intermediate

AMBITIOUS

Intermediate

BUYING/PROCUREMENT

Expert

PUBLIC RELATIONS

Intermediate

PURCHASING

Expert

MICROSOFT PROJECT

Intermediate

FAST LEARNER

Expert

MS PROJECT

Intermediate

LOGISTICS

Intermediate

COST REDUCTION

Intermediate

BUSINESS TRANSFORMATION

Intermediate

GO TO MARKET STRATEGY

Intermediate

LEADERSHIP

Intermediate

MANUFACTURING OPERATIONS

Intermediate

OPERATIONAL EXCELLENCE

Intermediate

OPERATIONS

Intermediate

PROFIT AND LOSS P&L MANAGEMENT

Intermediate

STRATEGIC PLANNING

Intermediate

SUPPLY CHAIN MANAGEMENT

Intermediate

Languages

Arabic

Intermediate

English

Intermediate

Hobbies and interests

Hiking
Reading
Football

Several medals on local championships

Yoga

Accomplished a Teacher Training Course that allows me to teach Hatha yoga