Khaled Al-Otaibi

- Assisting in crafting and managing Gulf Bank’s overall reputation in the external world and enhance the Bank’s image in the media and with various stakeholders.
- Planning, managing, and coordinating all public relations activities for the Bank, which include developing and expanding on the company’s CSR plans in addition to sponsorship requests.
- Managing and coordinating needed communications, including website update of communications materials, and social media team content.
- Planning and coordinating the Bank’s press releases across all activities and for all stakeholders, while maintaining and growing relations with stakeholders in the press.
- Implementing marketing and advertising activities to ensure consistent and systematic application through press releases and other channels.
- Assisting in managing and coordinating events, along with internal events team, and external sponsorship events as needed.

- Responsible for curating and overseeing the companies CSR plans.
- Managed PR staff while drafting and overseeing press releases.
- Responsible for coordinating the content of social media with the relevant teams.
- Implementing Marketing and advertising activities to ensure consistent and systematic application through PR.
- Liaising with respective PR agencies to enhance relations with media outlets.
- Supported the senior management team and provided bespoke communications support on a wide variety of projects and campaigns.
- Lead and drove specific internal and external communications projects.
- Ensured that the banks’ various outlets were up to date through liaising with web team and broader internal communications team.
- Utilized marketing analytics to ensure best use of data and liaised with internal/external marketing professionals to achieve design of creative materials.

- Responsible for Media monitoring and PR drafts.
- Coordination with numerous subsidiaries in relation to the company’s marketing and PR needs.
- Assisted in PR crisis management and control of narrative during the company’s difficult time during the financial crisis.