Sr. Manager of SBUs Planning & Analytics
SABIC
Total years of experience :21 years, 2 Months
At Global Budgeting & Planning Management (GBPM) at Finnce department, reporting directly to the Planning & Analytics Director, my Responsibilities are:
• Identify improvement opportunities and support implementations for realization at Specialties, Metals and Agri-Nutrients SBUs to achieve growth in revenue, improvement in operating margins, global cost optimization and asset efficiency including working capital to support the achievement of SABIC 2025 strategy. As well as drive best practices across other SBUs and external performance benchmark
Example of key area of focus:
o Global sales/production volume analysis
o Profitability/margin analysis across products within one family product
o Accounts management of common customers/suppliers across SBUs
o Global logistics, packaging and warehousing costs
o Analysis of fixed Cash Cost / variable costs of SBUs
o Global SG&A cost optimization
o Profitability vs. Service level optimization
• Partnering with Specialties, Metals & AN SBUs in the overall planning and analytics work aiming at comprehending SBUs performance and monitor status of initiatives to drive sustainability in business performance.
• Review and challenge overall SBUs performance and business plans/targets to ensure financial soundness, targets and business plans follow and support Corporate financial direction and budget
Reporting directly to the Business Strategy Director, my Responsibilities are:
•Responsible for defining & setting the direction for market & competitive intelligence activities within the SBU
•Leads and coordinates the process of developing & maintaining a comprehensive historical & forecasted database on SBU level to support SBU and BU requirements
•Leads knowledge management activities within SBU in close collaboration with CI (Corporate Competitive Intelligence)
-Defines sources of information in collaboration with Corporate and establishes a timely process for information collection and management
-Drives the development of specific databases of SBU information needs (customers, markets, competitors, products, supply-demand, trade and others)
-Defines the use of consultancy services (market report purchasing, contracts, …) within BU and provides directionally steering on deployment
-Ensures accessibility, compatibility and standardization with corporate database
-Assumes responsibility for day-to-day handling of the database
-Coordinates the development of intelligence studies and mid-term business scenarios to support investment planning and business development decisions in alignment with CI (Corporate Competitive Intelligence)
-Supports Business Strategy with market intelligence on long term strategy review and update process
-Serves ad-hoc request from Business Strategy on market and competitive intelligence
-Supports BU marketing by providing guidelines, policies, template to support their work
-Support senior management and other key decision-makers by providing timely, actionable, strategic Market Intelligence.
-Work closely with Marketing Managers and observe their marketing plans, procedures and approach.
-Responsible for planning and executing competitive intelligence projects.
-Provides research and analysis to support intelligence organizations. Research information include all that are relevant to business such as market trends, acquisitions, new off-take agreements, new opportunities … etc
-Establishes and recommends changes to policies which affect subordinate organizations
-Interact with senior management. Interactions normally involve matters between functional areas, other company divisions or units, or customers and the company.
• Responsible to Marketing Director for all Marketing support across
Steel products (Flat Product) - online and offline. Responsible for the
objective setting and the strategies to support Metal SBU targets for
acquisition, retention and growth.
• Gather, summarize and analyze market and financial data for the
purpose of promoting Sabic Metals & identifying opportunities to
further optimize the business.
• Research and consolidate market data to determine market potential of
steel, product mix, market share, price effect, logistics costs, and
strategic accounts.
• Identify and monitor competitors and research market conditions or
changes in the industry that may affect sales.
• Research and evaluate current economic conditions that may affect the
ability to sell steel products in the marketplace
• Perform analysis and prepare forecasts and recommendations in steel
product preferences, sales coverage, market size, and penetration,
marketing practices and sales trends.
• Develop promotional plans, marketing plans, Study and evaluate the
Market conditions, set up prices, Develop new products and ideas.
Main Achievements
Conducted full feasibility phase of a project which will result in
producing 1.7 million MT of steel (+SR 2.5 B)
Developed new Annual Survey procedure in the marketing department
which results in detailed analysis and easily explore trends
With SAP team, developed new Demand Planning Techniques in the
Supply Chain Management that helps in sales forecast and margin
analysis.
Developed an online sale that enables customers to place their
inquiries and follow their orders online. This reduces lead-time for
customers and saves Customer Acct Manager more time.
Developed first customer segmentation model utilizing internal and
external data. Co-ordinate team to develop effective propositions for
key groups
Started with MTP (Management Trainee Program), which is designed specially to
make its members ready to be managers at the end. The program should last two
years and as a part of it I handled a sales area as a sales supervisor, My
responsibilities were:
• Achieve targets (Sales) as set with the unit head and the sales manager
in accordance with the Al-Marai’s annual sales plan.
• Strengthen relationship with potential customers to promote sales of Al-
Marai products.
• One of the roles was to Supervise the merchindizers to manage the
product at the outlets to increase consumer off take, proper presentation
in terms of quality, expiry dates, and display.
• Share with colleagues, market information and experiences necessary to
promote group success.
• Have an up-to-date knowledge of all the products within the target
portfolio.
• Have an up-to-date knowledge of competitive products and activities in
the market. The promotional packages launches almost in a weekly
basis to be in track
• Strictly adhere to the company’s sales policies and regulations:
invoicing and order transfer on daily basis, follow up on order delivery,
and returned product.
• Provide top management with a daily call-report indicating activities,
results, follow up actions, and comments.
Main Achievements
Head of survey team involved in Najdya acquisition program (Najdya
now is owned by Al-Marai)
w/ some computer courses