Online Advertising Unit Manager
Bayt.com
Total des années d'expérience :15 years, 0 Mois
• Build long term relationships with advertising agencies and clients focusing on teams that include, marketing, digital advertising, media planning and buying.
• Work closely with company executives who manage agency groups such as MCN and Publicis to facilitate partnerships and key agreements.
• Counsel clients on their digital marketing strategy and support with relevant data and stats gathered from tools that include Google Analytics and Google Ad Manager.
• Develop digital media plans built around brands' advertising objectives and performance metrics.
• Create, test and implement online advertising solutions that cater to clients’ upcoming campaigns; this includes lead generation, email marketing campaigns, native advertising, content creation and data collection.
• Pitch and deliver thought provoking presentations with innovative ideas.
• Manage the day to day tasks of the online trafficking team as well as the implementation and optimization of digital campaigns.
• Manage and coach the Riyadh based regional account manager; support their acquisition and retention of clients; counsel on running digital campaigns; and grow the country’s year on year revenue.
• Acquired, retained and grew advertising agency clients through effective Relationship Management.
• Increased revenue and agency spend by signing and implementing a series of annual bookings.
• Collaborated with Trafficking and Operations teams to ensure campaigns successfully deliver on specific KPIs.
• Promoted to producing manager role based on overall performance, coaching ability and productivity.
• Met and exceeded RBC’s annual sales target,
• Attracted, retained and grew a portfolio of 300+ VIP client relationships.
• Personalized investment strategies that met clients’ needs and objectives: retirement, education, risk tolerance, life circumstance.
• Maximized investment returns while mitigating risk in volatile markets: Dec.2007 - July 2009 recession.
• Devised informed lending advice and guidance based on research: market trends, economic indicators, competing rates.
• Collaborated with a network of partners to build branch’s business: mortgage brokers, lawyers, realtors, neighboring businesses.
SELECTED ACHIEVEMENTS
• Received 2008 RBC Performance Award from Toronto’s Regional Vice President.
• Lead and mentored 2 Account Managers and 10 tellers in client relations; opportunity spotting; financial planning strategies.
• Supported branch manager in building a $90 million book for business in 3 years.
• Applied financial counseling principles to assess clients' life stage needs and provided financial solutions (personal and business).
• Devised networking, cold calling and client profiling strategies to implement financial products and services: bank accounts, loans, credit cards, basic mutual fund investments.
• Relied upon to retain and acquire new and existing clients focusing on building customers for life.
• Structured proposal for clients’ lending products to be adjudicated by RBC’s lending/risk department.
SELECTED ACHIEVEMENTS
• Chosen to support Branch Manager in opening a new RBC branch in the financial district of downtown Toronto (2007).
• Proved to be top of Account Manager training class (20 trainees).
Honors Communication Studies and Political Science (Double Degree). **Started MA in International Relations 2005 - 2006 ***
