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Khaled Hasaballh, Senior Performance Media Buyer

Khaled Hasaballh

Senior Performance Media Buyer·Arib

Egypt

High school or equivalent, Digital Marketing

Work experience

Total years of experience: 8 years, 5 months

Senior Performance Media Buyer

January 2024 - Present

Arib

Cairo, Egypt

January 2024 - Present

• Manage Media Buying Team
• working on developing an fin tech Lead in to make the highest value
• Develop, implement and manage social media strategy
• Define the most important social media KPIs
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and
• technologies
• Work with copywriters and designers to ensure content is
informative and appealing to ads objectives
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on
information
• Set up and optimize company pages within each platform to increase the visibility of the companys social content
• Provide constructive feedback
Company industry:
Shipping

Senior Digital Performance Manager

January 2023 - December 2023

Bevatel

Cairo, Egypt

January 2023 - December 2023

• Manage Media Buying Team
• working on developing an Software Lead in KSA - UAE - QATAR - to make the highest value
• Develop, implement and manage social media strategy
• Define the most important social media KPIs
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and
• technologies
• Work with copywriters and designers to ensure content is
informative and appealing to ads objectives
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on
information
• Set up and optimize company pages within each platform to increase the visibility of the companys social content
• Provide constructive feedback
Company industry:
IT Services

Senior Digital Performance Manager

October 2021 - January 2023

pioneers now Agency

Cairo, Egypt

October 2021 - January 2023

• Led the development and execution of an annualmarketingplan that drove a 7% increase in website visits and a 9% increase in online
revenue.
• working on developing an E-Commerce website (Egypt - Gulf - US & Canada) to make the highest value
•
• Develop, implement and manage social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and
• technologies
• Work with copywriters and designers to ensure content is
• informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on
information
• Set up and optimize company pages within each platform to increase the visibility of the companys social content
• Provide constructive feedback
Company industry:
Marketing

Digital Marketing Manager

January 2021 - December 2021

Bl-Cost

Cairo, Egypt

January 2021 - December 2021

• Develop, implement and manage E-Commerce website & social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• March -
• Work with copywriters and designers to ensure content is
• informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the
information
Company industry:
Shipping

Senior Media Buyer

January 2021 - October 2021

MWG

Cairo, Egypt

January 2021 - October 2021

• Develop, implement and manage social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Work with copywriters and designers to ensure content is
• informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the
information
• Set up and optimize company pages within each platform to increase the visibility of the companys social content
• Provide constructive feedback
• Making campaigns on the following platforms: Facebook, Instagram, Snapchat, Truecaller,
• LinkedIn, & Google Ads (Video - Search - Display - Smart - Apps)
Company industry:
Catering, Food Service, & Restaurant

Senior Media Buyer

April 2020 - March 2021

MWG

Cairo, Egypt

April 2020 - March 2021

Company industry:
Marketing
Job role:
Marketing and PR

Media Buyer

October 2020 - January 2021

CS&C Agency

Cairo, Egypt

October 2020 - January 2021

• Strategic planning, creating media buying plan & allocating budget.
• Aligning the media buying plan to the market plan.
• Developing campaign strategy, objectives, tactics, concepts & themes.
• Testing & optimization of campaigns.
• Worked on projects in industries such as real estate, fashion & clothes, catering, FNB, preschools,
• restaurants, interior design, agriculture machines & supplies, and marble.
• Prepare monthly & quarterly reports about brands activities & performance.
•
Company industry:
Marketing

Senior Media Buyer

January 2020 - January 2021

UBM Group for medical Services

Cairo, Egypt

January 2020 - January 2021

• Working in the industry of cosmetics & medical services.
• June 2020 — March 2021
• Developing UBM corporate image.
• Responsible for enhancing UBM brand positioning.
• Developing campaign strategy, objectives, tactics, concepts &themes.
• MakingCampaigns on the following Platforms: Facebook, Instagram, Snapchat, True caller,
• LinkedIn, & Google Ads (Video - Search - Display - Smart - Apps)
• Responsible for strategic planning of new events & launching products and coordination with other departments for implementation to
achieve brand objectives & reach the appropriate target audience.
• Handling tasks related to ATL
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation,
• reporting & planning for actions in response.
• Monitoringcompetitorsactivitiesandrespondtotheiractionswiththemosteffectivestrategyand tactics.
• Aligning designs to trends.
• Creating a media buying plan & aligning it with the marketplace plan.
• Prepare monthly & quarterly reports of brand brands activities.
Company industry:
Perfume & Cosmetics

Co-trainer (Digital Marketing)

January 2020 - January 2021

DMArts Academy

Cairo, Egypt

January 2020 - January 2021

• Teaching Digital Marketing to trainees: Facebook & Instagram Ads, Content Creation, SEO, Google Ads, Advanced Facebook Ads.
• Handling explanation & implementation of tasks
• Training different levels of trainees: career shifters, offline marketers, digital marketers &
• business owners.
• Preparing material, assignments, quizzes & giving feedback to trainees on how to reach
• better results from their campaigns.
Company industry:
Marketing

Senior Media Buyer

May 2019 - April 2020

United biomed

Cairo, Egypt

May 2019 - April 2020

Company industry:
Perfume & Cosmetics
Job role:
Marketing and PR

Digital Marketing Specialist

January 2020 - January 2020

UA Advertising Agency

Cairo, Egypt

January 2020 - January 2020

• Responsible for making a strategic plan & media buying plan.
• Budgeting.
• Making campaigns on the following platforms: Facebook, Instagram, Google Ads (Video -
• Search - Display - Smart - Apps), Twitter, & Snapchat.
• Developing campaigns strategy, objectives, tactics, concepts &themes.
• Testing & optimization of campaigns.
• Worked on projects in industries such as Automotive (Ford - Hyundai - Chevrolet),
• restaurants (Burger King - Apple Bees).
• Preparing monthly & quarterly reports about brands activities & performance.
Company industry:
Marketing

Digital Marketing Specialist

January 2019 - January 2020

Union Aire Group

Cairo, Egypt

January 2019 - January 2020

• Working in the industry of e-commerce of home appliances (as air conditioners, T.V, Fridge, Washing Machine, Cooker, etc...)
• Developing Unionaire corporate image.
• Developing campaigns strategy, objectives, tactics, concepts &themes.
• Strategic planning for campaigns on the following platforms: Facebook, Instagram, &
• Google Ads (Display - Video - Search)
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation,
• reporting & planning for actions in response. Monitoringcompetitorsactivitiesandrespondtotheiractionswiththemosteffective strategy
• Providing ideas, needs & KPIs for designs.
Company industry:
Industrial Production

Marketing Specialist

April 2019 - June 2019

Unionaire Group

Cairo, Egypt

April 2019 - June 2019

Working in the industry of e-­commerce of home appliances (as air conditioners, T.V, Fridge,
Washing Machine, Cooker, etc...)
• Developing Unionaire corporate image.
• Developing campaigns strategy, objectives, tactics, concepts & themes.
• Strategic planning for campaigns on the following platforms: Facebook, Instagram, &
Google Ads (Display - Video -­ Search)
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation,
reporting & planning for actions in response.
• Monitoring competitors activities and respond to their actions with the most effective
strategy and tactics.
• Providing ideas, needs & KPIs for designs.
Company industry:
Industrial Production
Job role:
Marketing and PR

Marketing Specialist

June 2018 - March 2019

DMArts Academy

Cairo, Egypt

June 2018 - March 2019

Worked in the industry of educational courses.
• Responsible for making a strategic plan
Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Specialist

January 2018 - January 2019

DMArts Academy

Cairo, Egypt

January 2018 - January 2019

• Worked in the industry of educational courses.
• Responsible for making a strategic plan
• Making campaigns on the following platforms: Facebook, Instagram & Google Ads.
• Participated in SEO.
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation,
• reporting & planning for actions in response. Providing ideas & needs for designs.
Company industry:
Marketing

Education

DMArts

January 2018

January 2018

High school or equivalent, Digital Marketing

Egypt

ASA

January 2016

January 2016

Bachelor's degree, Business And Marketing

Egypt

-­ Digital Marketing

Asa University

January 2016

January 2016

Bachelor's degree, Business And Marketing

Egypt

-­ Digital Marketing

Asa University

January 2016

January 2016

Bachelor's degree, Administration And Information Systems

Egypt

-­ Digital Marketing

Al Azhar Al Sharif

January 2016

January 2016

High school or equivalent, Business And Marketing

Egypt

’s Content DIGITAL SKILLS Social Media Ads Content Creation Google Ads SEO Web Design E-­Consumer & Online Shopper Behavior Video Content Creation & Marketing Google & Social Media Analytics Influencer Marketing Through Social Media E-­Commerce Business Modeling Affiliate and B2B Marketing

ASA

January 2016

January 2016

Bachelor's degree, Administration And Information Systems

Egypt

Skills

Google Analytics
Expert
Google Analytics
Expert
Social Media
Expert
Social Media
Expert
Content Creation
Expert
Content Creation
Expert
Content Strategy
Expert
Content Strategy
Expert
Quick Learning
Expert
Quick Learning
Expert
FILE ORGANIZATION
Intermediate
FILE ORGANIZATION
Intermediate
ANALYTICS
Expert
ANALYTICS
Expert
ORGANIZATIONAL SKILLS
Expert
ORGANIZATIONAL SKILLS
Expert
INTERPERSONAL COMMUNICATIONS
Expert
INTERPERSONAL COMMUNICATIONS
Expert
STRONG WORK ETHIC
Intermediate
STRONG WORK ETHIC
Intermediate
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
MEDIA BUYING
Expert
MEDIA BUYING
Expert
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
ADVERTISING
Expert
ADVERTISING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
STRATEGIC
Expert
STRATEGIC
Expert
ATL
Beginner
ATL
Beginner
AUTOMOTIVE
Beginner
AUTOMOTIVE
Beginner
B2B
Beginner
B2B
Beginner
BUDGETING
Expert
BUDGETING
Expert
BUSINESS MODELING
Beginner
BUSINESS MODELING
Beginner
Google Analytics
Expert
Google Analytics
Expert
Social Media
Expert
Social Media
Expert
Content Creation
Expert
Content Creation
Expert
Content Strategy
Expert
Content Strategy
Expert
Quick Learning
Expert
Quick Learning
Expert

Social profiles

Personal Website
Personal Website

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