Sales & Marketing Director
Qassim Cement Company
Total years of experience :29 years, 4 Months
• Developing and implementing the commercial strategy for the Company with full Understanding of the value drivers of the business and identifying profitable commercial opportunities to grow revenue and market share.
• Developing and maintaining an excellent understanding of the key customers to ensure that their needs are being met and that their business is retained.
• Manage key customers (existing and new), thereby improving turnover and profitability.
• Undertaking market research and analysis and producing business plans & recommendations including all associated costs and forecasted revenue for the Sales business to ensure that all business development opportunities are optimized.
• Representing the company externally e.g. at networking events ( conferences and exhibitions ) to enhance and strengthen the company’s profile and optimize all business development opportunities.
• Liaising with relevant internal departments to ensure that customer needs are met and that customer requirements are fully communicated .
• Maintaining an awareness of external factors (including competitors, government initiatives, current and proposed legislation in relation to commercial activities) which impact the cement business positively.
• Ensuring that all commercial activities meet or improve on budget, cost, volume and efficiency targets in line with Company objectives
• Key Achievements : Increase the sales volume of QCC in 2015 to Historical figure reaches 4, 449, 000 tons with historical net profit( 585 million Saudi Riyals) & enhancing QCC market share from 7, 1% up to 8, 0% all over the Kingdom.
Oct. 2005 till date International Group For Investments ( IGI)
Cairo-Egypt
Position General Manager ( Cement Division)
Main Responsibilities
• Managing & developing a new projects in the new target markets through specific process& Operation schedule to achieve the required business goals
• Managing the purchase contracts of cement from China, Turkey & Indonesia from reputable Factories to be supplied to the target markets in The Middle East & Gulf Area With Several visits to these markets as well as the producing countries.
• Developing the sales & export strategy throughout wide International research Of the targeted markets to reach export targets
• Controlling the export process starting from signing the contract till off landing the goods in the destination port including dispatching in the loading port, shipping documentations, loading process, logistics, technical tests in loading & dispatch ports by SGS etc.
• Total Sales Value of 2007 was around 12.5 million USD while sales value of 2008 was around 14.00 million USD, sales value in 2009 was around 10.00 million dollars.
• Key Achievements :Reaching the Total Sales Value of 2009 up to 38.00 million USD, sales value of 2010 was around 42.00 million USD, sales value in 2011 was around 40.00 million USD & 43.00 million USD in 2012
May 2001 till Jan. 2005 Misr Cement Co. (Qena)
Position Sales & Marketing Director
Main Responsibilities
• Implementing the marketing plan for the whole marketing& Sales activities.
• Managing the full range of promotion campaign activities of the launching company's product.
• Executing the sales strategy of the company throughout wide market research.
• Structure the sales team with full essential training required to achieve the required target market share.
• Implementing the sales cycles which afford the highest sales results with distributors & traders.
(total local sales volume of the year 2002 is 900, 000 tons with a value of 144 million Egyptian pounds, and 1.05 million tons with a value of 250 million Egyptian pounds for 2003 increased to 265 million pounds in 2004)
• Creating & executing a well organized export plan which lead to managing of export more than 800.000 tons of cement & clinker to a group of well known export companies in several areas of the world (Spain, Italy, West Africa, African Horn, ..etc) in the year of 2004 with full power of following up the whole procedures required, financial procedures, Managing the technical specification tests of the product on the loading port, Export stage during loading in the ports to sort out any sudden troubles if there etc.
( Export volume for 2003 reached to 760, 000 tons of cement & clinker, increased in 2004 up to 800, 000 tons in 2004 with total value of 40.3 million $)
Oct. 1997 till Aug. 2000 Petrifin International Group- Switzerland
Position Business Development Manager (Building Materials)
(Middle East & North Africa)
Main responsibilities
• Supervising all company marketing Offices in the Middle East & North Africa to promote construction materials Imports in these markets. (etc. Tunisia, Sudan, Bahrain) with full essential cooperation with company offices in Europe & Russia
• Dealing with the international companies all over the world to close the deals of construction materials, (Cement, Reinforced Steel)
• Developing marketing information to be updated with the market mechanism in the concerned area of the world to approach export targets.
• Executing marketing studies and evaluating the new markets using entire positive marketing information to develop export strategies.
• Personal contacts with target clients to close deals and contacts.
• Settings and managing the marketing strategy through a specific agreed program according to the required export targets & goals.
( The main Successful deals: Supply of 70, 000 tons of Romanian Portland cement to Sudan (C&F port Sudan) And 80, 000 tons to West Africa ( C & F basis)
May 1991 till May 1997 Suhail & Suad Bahwan Group of companies
Building Materials Division
Muscat - Sultanate of Oman
Position Assistant Sales Manager
Main Responsibilities
• Following up and supervising the sales & marketing team through specific marketing program.
• Executing the technical support to ministries, organizations & contracting companies to ease specifying the full line of company products.
• Organizing the marketing activities of the company including advertising, promotion, media, seminars for new products, newsletters, direct mailing, Tele-marketing and evaluate the feed back on regular basis to set ideal strategy of sales of full range of Construction materials.
Through Career Development Foundation of Oman - April 1996. • Certificate in Export Strategy & International Marketing
January 1994 • Sales & Marketing Management Diploma -United Kingdom Collage of Professional Management - London- United Kingdom
Ministry of Agriculture - Cairo - Egypt - November. 1991 • Certificate in Advanced marketing skills Career Development Foundation of Oman. Muscat -sultanate of Oman
International Center for Training - October 1989. Excellent Grade obtained. • Certificate in Administration & Financial Activities.
• Certificate in Marketing, Sales & Business Administration. International Center for Idioms - March 1989. Excellent Grade obtained. • Advanced Courses in English Language.
• B.Sc. Civil Engineering - Ain Shams University - Cairo, June 1988. Pass Grade obtained.