خالد التونسي

• Daily specific market research.
• Delivering a range of high-quality tailored services, consistently for clients across
multiple sectors.
• Responsible for the overall day-to-day management of retainer and project-based
clients, including the development and execution of communication plans and programs.

• Acting as Brand ambassador internally and externally.
• Acting as hotel spokesperson where appropriate.
• Creating of all brand identity materials, collateral and the development of new promotional materials.
• Creation and execution of PR strategy for the hotel to ensure positioning as one of the top hotels in the destination.
• Development of Marketing strategies, ensuring short, medium and long term visions are set.
• Developing strategic brand partnership with relevant brands in the luxury lifestyle and cultural world.
• Direct crisis communications in counsel with Movenpick communication team.
• Established, maintained and expanding hotel’s database.
• Ensuring adherence to Movenpick guidelines for all promotional materials, advertising and social channels.
• Maximizing hotel total revenue market share and optimizing profit returns.
• Managing the hotel’s press office.
• Overseeing the creation and management of the brand identity for the hotel and all its outlets.
• Overseeing implementation of overall project plans/activities in order to ensure they align with the marketing strategies for every project and that the activities are carried out on their set dates and time.
• Responsible for the overall positioning of the hotel, brand communications and the development of customers for the entire hotel operation including, but not limited to: rooms, events, F&B outlets and spa.
• Responsible for all hotel Marketing functions, the relationship and coordination between the hotel Marketing Division and Accor regional team.

- Branded new hotel identity.
- Branded three new Michelin star restaurants.
- Building relationships that generates sales and marketing opportunities.
- Campaigns such as e-newsletters, email blasting and Social Media platforms.
- Created and branded loyalty reward program for the umbrella company.
- Creating monthly reports that includes overall online and offline campaigns, social media, email campaign tracking for both individuals and corporate accounts.
- Designed and finalized new website.
- Developing leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy and drive traffic.
- Developed brochures and property collateral materials with the design of promotional materials, and distribute in online and offline channels.
- Ensures the property is following all corporate marketing guidelines.
- In-charge of online marketing portfolio, including strategizing and executing online marketing.
- Monitor corporate website and social media pages and address clients’ queries.
- Network with industry experts and potential clients to drive brand awareness.
- Plan and supervise photoshoots and video graphics while keeping the brand image in mind.
- Promote and advertise brand, products and services through media outlets to stay updated with market and maintain awareness.
- Proofreading and copy-writing.
- Providing all sales channels with unique tools to assist in the sales and marketing of the property.
- Reach out to Media News and Social Media influencers to achieve coverage.
- Research and implementing Market trends and target customer information to maximize revenue.
- Track ROI for marketing campaigns, promotions and advertising.
- Working closely with respective Convention and Visitors Bureaus and Chambers of Tourism.
- Write Press Releases and distribute to media channels.

- Creating monthly reports that includes overall online and offline campaigns, social media, email campaign tracking for both individuals and corporate accounts.
- Managing social media strategy for all channels.
- Monitors budget by comparing and analyzing actual results with plans and
forecasts.
- Developed brochures and property collaterals with the design of promotional materials, and distribute in online and offline channels.
- Implementing MarCom strategies, plans, and objectives; preparing and maintaining up-to-date marketing collateral and presentations.
- In-charge of online marketing portfolio, including strategizing and executing online marketing with the HOD(s) and Social Media agency.
- Keeping promotional material ready by coordinating requirements with graphics department.
- Part of the pre-opening operational team for The Venue Jeddah Corniche.
- Promote and advertise brand, products and services through media outlets to stay updated with market and maintain awareness.
- Proofreading and copy-writing.
- Reach out to Media News and Social Media influencers to achieve coverage.
- Track ROI for marketing campaigns, promotions and advertising.
- Uses media and communication to build, maintain and manage the reputation of our clients
aligned with the public relations strategy.
- Write Press Releases and distribute to media channels.

•Social media management.
•Assists in the implementation of the hotel's Marketing Communications Strategy (goals, tactics
and actions) to achieve and exceed forecasted revenue figures in all other revenue generating departments.
•Ensures that MarCom provides excellent service to external & internal customers.
•Handles all guest and internal customer inquiries in a courteous and efficient manner, following
through to ensure problems are resolved satisfactorily.
•Assists with establishing annual MarCom budget.
•Maintains complete records of all media and purchase agreements, contracts and quotes for
the hotel.
•Measures, interprets, prioritizes and evaluates the effectiveness of marketing communications
activities through an ROI analysis and adjust as necessary.
•Develop and maintain active contacts with the press and key media people, and evaluates all
media solicitations and exposures.
•Assesses advertising needs and opportunities for the hotel and obtains initial approval of local
media campaign proposals from the Director of Sales & Marketing.
•Closely works together with other departments to assess and support their
internal and external communications needs.
•Establishes and maintains the hotel library and photographic image filing.
•Continuously updates press kits
•Maintains a perpetual analysis of competitor's marketing and communication activities in the
local market.
•Assists the Marketing Manager by maintaining accurate records of up to date marketing
expenditures, future commitments and remaining budget for the year.
•Be aware of community, business, political and social factors that may affect the hotel's
financial performance.
•Manage content updates of all hotel sites including property, mini and local
language sites and worldwide guide site