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Khalid  Askani , Sales and Operation Director

Khalid Askani

Sales and Operation Director·Peace Rent A Car.,

Malaysia

Bachelor's degree, Business Management

Work experience

Total years of experience: 21 years, 11 months

Sales and Operation Director

August 2022 - September 2024

Peace Rent A Car.,

Doha, Qatar

August 2022 - September 2024

• Generated revenue of QR 25 million (FIFA World Cup
2022), QR 4 million (Asia cup Qatar) amongst others
• Spearheaded the design and implementation of
new sales strategies that increased quarterly
revenues by 83%
• Optimized operational processes, resulting in a 20%
decrease in customer wait times and a 29%
reduction in operational costs
• Collaborated with marketing teams to launch
targeted campaigns, boosting brand awareness
and driving a 12% increase in online bookings
• Negotiated partnerships with local businesses and
hotels, dealers expanding the companys customer
base and leading to an increased repeat rental rate
of17%
• Managed a team of 15 sales and operations
professionals, fostering a collaborative environment

Company industry:
Marketing

Director of Business Development

May 2018 - May 2022

Rayyan & Brothers W.L.L,

Doha, Qatar

May 2018 - May 2022

• Sells products by implementing national sales plans.
• Supervises regional sales managers.

Determines annual unit and gross-profit plans by
implementing marketing strategies, analyzing trends
and results.

Company industry:
Retail & Wholesale

Head of Sales Fleet / Leasing & Car Rental

August 2007 - February 2018

NBK Mercedes Benz Qatar,

Doha, Qatar

August 2007 - February 2018

• Rated high for accomplishing Best (Dept) Sales of
Year in 201 1 - 2012 and monthly target by 85% to
95%
• Generated revenue of QR 2.45 million (Asian
Football), QR 3 million (WPC Qatar) and QR 1 .8
million (Q Post) amongst others
• Spearhead team efforts pertaining to leasing &
delivery of monthly number of units as well as
highlighting product performance, application and
benefits to prospects aimed at enhancing business
generation
• Prepare & present market forecasts and participate
in finalizing annual budgets & business plans for the
main office & branches for accomplishing business
targets
• Define & implement annual marketing strategy for
the leasing department for retaining / enhancing
existing market share based on collated market
share on competition and other market trends
• Draft & process tenders based on evaluated market
requirements for acquiring potential contracts
• Focus on optimizing income, expanses and revenue
from daily fleet operation as well as implementing
long- and short-term leases
• Develop rapport with existing clients & prospects as
well as international customers for effectively closing
identified business deals across the target market
segment
• Manage administrative aspects related to disposing
over aged / model changed leased vehicles based
on budget & business plans
• Manage pre-owned inventory in accordance with
industry best practices and company standards
• Including all pre-owned vehicle appraisals
• Ensures that cosmetic and mechanical
reconditioning is performed within the dealerships
cost and time limitations
• Plans and controls the display of used vehicles
• Establishes and controls wholesaling activities
• Establishes delivery procedures and ensures that
delivery includes an introduction to the service
department and scheduling of the first service
appointment
Assists in the development of advertising campaigns

and other promotions
Create Fleet Sales strategy, plan & execute based


on recommended fleet channels per Business Plan
Report, Manage & Supervise Fleet Sales Strategy to
achieve targets
• Plan fleet events to support brand awareness

Responsible for generating high fleet sales per
Business Plan

Company industry:
Automotive Dealership & Distributor

Sales Manager

January 2004 - January 2005

Qatar’s Market’s,

Doha, Qatar

January 2004 - January 2005


Prepare and control the stores budget aiming for
minimum expenditure and efficiency

Company industry:
Retail & Wholesale

Sales Manager

January 2004 - January 2005

Qatar’s Market’s,

Doha, Qatar

January 2004 - January 2005


Prepare and control the stores budget aiming for
minimum expenditure and efficiency

Company industry:
Retail & Wholesale

Sales & Leasing Supervisor

January 2000 - January 2004

Al Fardan Automobiles BMW,

Doha, Qatar

January 2000 - January 2004

• Oversee daily operations of the leasing department
• Manage and train a team of leasing consultants
• Develop and implement leasing strategies to meet
sales targets
• Ensure compliance with all leasing policies and
regulations
• Handle customer inquiries and resolve issues
promptly
• Maintain up-to-date records of leasing activities
• Conduct regular performance reviews for leasing
staff
• Collaborate with the sales and finance departments
• Monitor market trends and adjust leasing strategies
accordingly
• Prepare reports on leasing performance
• Assist in the marketing and promotion of leasing
offers
• Maintain relationships with key clients and
stakeholders

Company industry:
Automotive Dealership & Distributor

Education

Karachi University

January 2011

January 2011

Bachelor's degree, Business Management

Pakistan

Skills

Project Management
Expert
Project Management
Expert
Marketing
Expert
Marketing
Expert
Administration
Expert
Administration
Expert
Customer Service
Expert
Customer Service
Expert
Negotiation
Expert
Negotiation
Expert
SALES
Expert
SALES
Expert
OPERATIONS
Expert
OPERATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
GOAL SETTING
Expert
GOAL SETTING
Expert
CLIENT SERVICES
Expert
CLIENT SERVICES
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MENTORSHIP
Intermediate
MENTORSHIP
Intermediate
TEAM MANAGEMENT
Expert
TEAM MANAGEMENT
Expert

Languages

Arabic
Native Speaker
English
Expert
Hindi
Expert
Urdu
Expert