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Khalid Suleiman, Senior Brand manager

Khalid Suleiman

Senior Brand manager·BCI Samsung

Jordan

Bachelor's degree, English Literature

Work experience

Total years of experience: 16 years, 2 months

Senior Brand manager

March 2019 - April 2020

BCI Samsung

Amman, Jordan

March 2019 - April 2020

-Responsible for translating and aligning local market and consumer information relevant to their brand.
-Participate in the Integrated Marketing Communications process specific to the brand to develop the IMC plan.
-Understand the company strategy and how it applies to it’s brand.
-Liaise cross functionally to conduct and collect all relevant market and consumer data for the brand to feed into the development of a local brand plan (i.e. market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities and assessing local economic situation).
-Work with the sales Lead to support the execution of local plans.
-Managing digital marketing activities to attract traffic and convert into sales
-Managing search engine optimization (SEO), Social Media, and Email marketing activities
-Developing affiliate marketing programs
-Creating and maintains an online business plan
-Developing and manages digital marketing campaigns
-Managing online brand and product campaigns to raise brand awareness
-Utilizing a range of techniques including paid search, Search Engine Optimization (SEO), and Pay per Click (PPC).
-Providing analytic reports of online sales.
_ please continue on my CV

Company industry:
Telecommunications
Job role:
Marketing and PR

Consumer / Trade Marketing Manager

January 2013 - March 2019

Gulf Taleed Commercial Services, PMI

Dammam, Saudi Arabia

January 2013 - March 2019

-Managing a Team of 10 Executives and Supervisors in the Eastern Province.
-Managing a third part agencies handling total of 95 Promoters in the Field.
-Strategic planning and implementation of all events.
-Products activation and launching through events, Outings, Promotions through HORECA.
-Creating, maintaining and renewing excellent relationship with all HORECA owners and managers (Brand advocate Programs)
-Assuring visibility via new ideas and concepts.
-Developed new marketing strategies to capture market channels with new clients.
-Developed new processes using various marketing strategies and communication skills to brand the firm in the market and attract new clients.
-Introduced improvements in business strategies based on customer feedback.
-Vast experience with branding and introducing new products.
-Brand Advocate program
-Design, deploy, and execute POSM, and gathering Zones in specific locations.
-Taking care of department’s yearly budget and ensure efficiency in budget spending
-Taking care of Internal Controls, audit and compliance KPI’s for the department to ensure 100% accuracy.
-Assuring good relationship with the distributers and meeting them on weekly bases.
-Collecting OOS on daily bases, and share it with the distributer via a digital tool
-Collecting competition activities and movements on daily bases via TRTM platform.
-Recommending locations and areas for distribution and new launches.
-Weekly and monthly alignment meeting organization with all departments.
-Weekly alignment meeting with the distributer.
-Monthly Promoters and field force briefing on Scope of work
-Quarterly and monthly follow-up with all payments towards partners.
-Issuing payment requests to all partners and clients.

Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Manager / Business Development Manager / key account manager

May 2011 - January 2012

Ajlan and Bros

Riyadh, Saudi Arabia

May 2011 - January 2012

Highlights :
• Played a pivotal role in conducting trainings including product training, handling objection training, pre-sales training, presentations skills and talking skills.

Key Responsibilities :
• Designing the company's strategic roadmap encompassing both short and long term goals and directed organizational activities of all staff and resources under purview.
• Researching present/ future market opportunities/ trends with the objective of recommending to senior management suitable strategies and tactics to exploit these opportunities for sound and profitable growth.
• Developed an integrated range of marketing and distribution strategies in addition to preparing marketing, promotion, merchandising and communication plan along with ATL and BTL projects.
• Handling all administrative protocols of the company including ACN presentation analysis in adherence to organizational policies and procedures.
• Analyzing and capitalizing on evolving market trends, networking extensively among customers to enhance brand penetration and maintain brand equity.
• Organizing training for retailers, dealers, wholesalers on products specifications, conducting performance reviews periodically to maintain a competent team and increase productivity, market share/ profitability aimed towards achieving organizational goals.
• Executing and integrating marketing strategy by customer segment, product category and optimal channel to attract, retain and sustain revenue gains.
• Providing regular reports, presentations and analysis to senior management on business development activities of the group.
• Keeping abreast with competitor initiatives and market trends to formulate long and short term strategies for enhancing organizational revenues.

Company industry:
Manufacturing
Job role:
Marketing and PR

Trade Marketing Manager

November 2008 - September 2011

Fine SCA

Jeddah, Saudi Arabia

November 2008 - September 2011

Highlights :
• Instrumental in maintaining a high level of motivation environment within the team.

Key Responsibilities :
• Explored primary thrust areas of business through market surveys and analysis. Designed/ implemented trade related marketing activities to optimize sales, volume distribution and customer service.
• Ensured operational compliance with partnership standards, spearheaded commercial negotiations and periodically led operational restructuring initiatives to meet ever evolving business needs.
• Projected sales targets, prepared action plans, formulated initiatives for achieving the targets and providing regular updates to the upper management.
• Drove focused and exclusive marketing campaigns by designing sales materials and promotion programs.
• Communicated with the sales and merchandising team to track competitive activities in the trade in adherence to organizational policies.
• Generated periodic market reviews, analyzed departmental performance, target achievements and budgetary adherence for recommending corrective actions accordingly.
• Propelled growth through strategic realignment and restructuring of business processes, oversaw operational issues, sales activities, distribution system, channel operation and office management functions.

Company industry:
FMCG
Job role:
Marketing and PR

Retail Marketing Manager

March 2008 - November 2008

Motorola

Riyadh, Saudi Arabia

March 2008 - November 2008

Inducted as Marketing Executive and worked up the hierarchy to merit promotion to the position of Retail Marketing Manager.

Designation Chronology:
Mar 2008 - Nov 2008: Retail Marketing Manager.
Sept 2005 - Mar 2008: Marketing Executive.

Highlights :
• Successfully managed a team of 8 marketing representatives and 5 promoters.
• Played a pivotal role in maintaining consistent retail displays and points of sale distribution for more than 400 outlets in the kingdom.
• Instrumental in crafting product trainings in Motorola and in Nuqul Group specialized in products specs, key selling points,
pre-sales training and handling objections ones.

Key Responsibilities :
• Devised and executed aggressive strategic sales/marketing plans targeted at capitalizing existing client base. Coordinated implementation of sales plans to increase revenues/profitability and expand market presence.
• Hired, supervised and evaluated the activities of KSA Marketing team and trained them to achieve/surpass sales targets.
• Assisted in preparing and updating project action plan on daily basis in adherence to organization policies and procedures.
• Proffered training to the new personnel to gain knowledge for product development duties and responsibilities.
• Developed and maintained effective relationships with key retailers, including strategy, art, design, copy and approvals using market research, trend analysis observation, retailer/ product needs, channel strategy and competitor analysis.
• Expedited the introduction/ sale to expand client/ retail network, thereby increasing market penetration as well as revenues/ profits.
• Coordinated integrated marketing efforts with retailers and 3rd parties to effectively build more profitable relationships.
• Communicated with senior management to review departmental forecasts periodically and ensure consistency with annual projections.

Company industry:
Telecommunications
Job role:
Marketing and PR

Marketing Executive

September 2005 - March 2008

Continued

Riyadh, Saudi Arabia

September 2005 - March 2008

Key Responsibilities :
• Planned and implemented marketing plans for promoting services in the market through commercial outlets, while ensuring strict adherence to organizational policies and procedures.
• Supervised overall activities of the team, developed training material, imparted product training and performance reviews periodically in order to maintain a motivated team.
• Strategically implemented marketing programs within assigned region for driving changes that result in profitable business growth.
• Liaised with key accounts, whole sales and dealers to contribute to marketing/sales action plans.
• Supported and maximized effectiveness of sales operations to assure positive professional services, revenue growth, positive impact on margin and high customer satisfaction.
• Gathered, maintained and analyzed market trends to conceptualize counter strategies and performed sales forecasts for senior management. Submitted daily and weekly reports to the mother company in Dubai and advised the team on counter-strategies.

Company industry:
Telecommunications
Job role:
Marketing and PR

Marketing Representative

February 2003 - June 2005

STAR Newspaper

Amman, Jordan

February 2003 - June 2005

Company industry:
Journalism
Job role:
Marketing and PR

Education

University of Jordan

August 2005

August 2005

Bachelor's degree, English Literature

Jordan

GPA (point): 2.5 out of 4

GPA (point): 2.5 out of 4

Skills

Digital Media
Expert
Digital Media
Expert
Retail
Expert
Retail
Expert
Marketing Management
Expert
Marketing Management
Expert
Customer Engagement
Expert
Customer Engagement
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Analytical Skills
Expert
Analytical Skills
Expert
MS Office Applications
Expert
MS Office Applications
Expert
Strategic Business Development
Expert
Strategic Business Development
Expert
Competitor Analysis
Expert
Competitor Analysis
Expert
Marketing and Brand Strategy
Expert
Marketing and Brand Strategy
Expert
Sales Targets
Expert
Sales Targets
Expert
Consumer behavior
Expert
Consumer behavior
Expert
Merchandising
Expert
Merchandising
Expert
Advertising and Communication Campaigns
Expert
Advertising and Communication Campaigns
Expert
Leadership
Expert
Leadership
Expert
Organizational skills
Expert
Organizational skills
Expert
Develop relationships and data sources
Expert
Develop relationships and data sources
Expert
Market research
Expert
Market research
Expert
instgram management
Expert
instgram management
Expert
digital marketing
Intermediate
digital marketing
Intermediate
Digital Media
Expert
Digital Media
Expert
Retail
Expert
Retail
Expert
Marketing Management
Expert
Marketing Management
Expert
Customer Engagement
Expert
Customer Engagement
Expert
Trade Marketing
Expert
Trade Marketing
Expert

Languages

Arabic
Native Speaker
English
Expert

Memberships

HOG

HOG

October 2016

Training and Certifications

Certifications
Instagram Ads Masterclass
digital advertising & marketing 101 complete guide
Instgram Marketing 2020 complete guide to Instgram growth

Training
PPC – how to double your pay per click performance
Udemy
Jul 2020
Show credentials
Learning champions
Virginia institute of finance
Nov 2018
Agility and resilience
Virginia institute of finance
Apr 2018
Diverse Team Dynamics
Virginia institute of finance
Nov 2017
Executive Presentation Skills
Virginia institute of finance
Dec 2017
7 Habits of Highly Effective People
LEORON institute
Apr 2016
Finance for Non-finance
LEORON institute
Jun 2016
Managing Change
Virginia institute of finance
Oct 2017
Performance Management
LEORON institute
Dec 2015
Consumer Response (Core) Territory Accelerated Program
StratX
Oct 2015
Consumer Response (Core) Territory Management Program
StratX
Feb 2014

Recommendations

Amjad Issa

Jun 2012

Jun 2012

Finance & Admin ManagerClient

Khalid is the Exact definition of Trade Marketing, and also one of his nick names is Retail Marketing Manager. as being one of Khalid Clinets dusring his role as a Trade Markeintg Manager in Nuqul Group, i have learned lots of New Creative ideas, and also that the sky is the Limit If you are looking for creativity, and Non-Stop Action... Then Khalid is the Best Marketer you will ever work with.

Hobbies

  • technology
  • Reading