Senior Brand manager
BCI Samsung
Total years of experience :16 years, 2 Months
-Responsible for translating and aligning local market and consumer information relevant to their brand.
-Participate in the Integrated Marketing Communications process specific to the brand to develop the IMC plan.
-Understand the company strategy and how it applies to it’s brand.
-Liaise cross functionally to conduct and collect all relevant market and consumer data for the brand to feed into the development of a local brand plan (i.e. market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities and assessing local economic situation).
-Work with the sales Lead to support the execution of local plans.
-Managing digital marketing activities to attract traffic and convert into sales
-Managing search engine optimization (SEO), Social Media, and Email marketing activities
-Developing affiliate marketing programs
-Creating and maintains an online business plan
-Developing and manages digital marketing campaigns
-Managing online brand and product campaigns to raise brand awareness
-Utilizing a range of techniques including paid search, Search Engine Optimization (SEO), and Pay per Click (PPC).
-Providing analytic reports of online sales.
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-Managing a Team of 10 Executives and Supervisors in the Eastern Province.
-Managing a third part agencies handling total of 95 Promoters in the Field.
-Strategic planning and implementation of all events.
-Products activation and launching through events, Outings, Promotions through HORECA.
-Creating, maintaining and renewing excellent relationship with all HORECA owners and managers (Brand advocate Programs)
-Assuring visibility via new ideas and concepts.
-Developed new marketing strategies to capture market channels with new clients.
-Developed new processes using various marketing strategies and communication skills to brand the firm in the market and attract new clients.
-Introduced improvements in business strategies based on customer feedback.
-Vast experience with branding and introducing new products.
-Brand Advocate program
-Design, deploy, and execute POSM, and gathering Zones in specific locations.
-Taking care of department’s yearly budget and ensure efficiency in budget spending
-Taking care of Internal Controls, audit and compliance KPI’s for the department to ensure 100% accuracy.
-Assuring good relationship with the distributers and meeting them on weekly bases.
-Collecting OOS on daily bases, and share it with the distributer via a digital tool
-Collecting competition activities and movements on daily bases via TRTM platform.
-Recommending locations and areas for distribution and new launches.
-Weekly and monthly alignment meeting organization with all departments.
-Weekly alignment meeting with the distributer.
-Monthly Promoters and field force briefing on Scope of work
-Quarterly and monthly follow-up with all payments towards partners.
-Issuing payment requests to all partners and clients.
Highlights :
• Played a pivotal role in conducting trainings including product training, handling objection training, pre-sales training, presentations skills and talking skills.
Key Responsibilities :
• Designing the company's strategic roadmap encompassing both short and long term goals and directed organizational activities of all staff and resources under purview.
• Researching present/ future market opportunities/ trends with the objective of recommending to senior management suitable strategies and tactics to exploit these opportunities for sound and profitable growth.
• Developed an integrated range of marketing and distribution strategies in addition to preparing marketing, promotion, merchandising and communication plan along with ATL and BTL projects.
• Handling all administrative protocols of the company including ACN presentation analysis in adherence to organizational policies and procedures.
• Analyzing and capitalizing on evolving market trends, networking extensively among customers to enhance brand penetration and maintain brand equity.
• Organizing training for retailers, dealers, wholesalers on products specifications, conducting performance reviews periodically to maintain a competent team and increase productivity, market share/ profitability aimed towards achieving organizational goals.
• Executing and integrating marketing strategy by customer segment, product category and optimal channel to attract, retain and sustain revenue gains.
• Providing regular reports, presentations and analysis to senior management on business development activities of the group.
• Keeping abreast with competitor initiatives and market trends to formulate long and short term strategies for enhancing organizational revenues.
Highlights :
• Instrumental in maintaining a high level of motivation environment within the team.
Key Responsibilities :
• Explored primary thrust areas of business through market surveys and analysis. Designed/ implemented trade related marketing activities to optimize sales, volume distribution and customer service.
• Ensured operational compliance with partnership standards, spearheaded commercial negotiations and periodically led operational restructuring initiatives to meet ever evolving business needs.
• Projected sales targets, prepared action plans, formulated initiatives for achieving the targets and providing regular updates to the upper management.
• Drove focused and exclusive marketing campaigns by designing sales materials and promotion programs.
• Communicated with the sales and merchandising team to track competitive activities in the trade in adherence to organizational policies.
• Generated periodic market reviews, analyzed departmental performance, target achievements and budgetary adherence for recommending corrective actions accordingly.
• Propelled growth through strategic realignment and restructuring of business processes, oversaw operational issues, sales activities, distribution system, channel operation and office management functions.
Inducted as Marketing Executive and worked up the hierarchy to merit promotion to the position of Retail Marketing Manager.
Designation Chronology:
Mar 2008 - Nov 2008: Retail Marketing Manager.
Sept 2005 - Mar 2008: Marketing Executive.
Highlights :
• Successfully managed a team of 8 marketing representatives and 5 promoters.
• Played a pivotal role in maintaining consistent retail displays and points of sale distribution for more than 400 outlets in the kingdom.
• Instrumental in crafting product trainings in Motorola and in Nuqul Group specialized in products specs, key selling points,
pre-sales training and handling objections ones.
Key Responsibilities :
• Devised and executed aggressive strategic sales/marketing plans targeted at capitalizing existing client base. Coordinated implementation of sales plans to increase revenues/profitability and expand market presence.
• Hired, supervised and evaluated the activities of KSA Marketing team and trained them to achieve/surpass sales targets.
• Assisted in preparing and updating project action plan on daily basis in adherence to organization policies and procedures.
• Proffered training to the new personnel to gain knowledge for product development duties and responsibilities.
• Developed and maintained effective relationships with key retailers, including strategy, art, design, copy and approvals using market research, trend analysis observation, retailer/ product needs, channel strategy and competitor analysis.
• Expedited the introduction/ sale to expand client/ retail network, thereby increasing market penetration as well as revenues/ profits.
• Coordinated integrated marketing efforts with retailers and 3rd parties to effectively build more profitable relationships.
• Communicated with senior management to review departmental forecasts periodically and ensure consistency with annual projections.
Key Responsibilities :
• Planned and implemented marketing plans for promoting services in the market through commercial outlets, while ensuring strict adherence to organizational policies and procedures.
• Supervised overall activities of the team, developed training material, imparted product training and performance reviews periodically in order to maintain a motivated team.
• Strategically implemented marketing programs within assigned region for driving changes that result in profitable business growth.
• Liaised with key accounts, whole sales and dealers to contribute to marketing/sales action plans.
• Supported and maximized effectiveness of sales operations to assure positive professional services, revenue growth, positive impact on margin and high customer satisfaction.
• Gathered, maintained and analyzed market trends to conceptualize counter strategies and performed sales forecasts for senior management. Submitted daily and weekly reports to the mother company in Dubai and advised the team on counter-strategies.