Senior SEO Specialist
YOOX-NET-A-PORTER
Total years of experience :6 years, 7 Months
Leading organic growth and supporting localization strategies for The Outnet, MR Porter, and Net-A Porter in MENA. Collaborating with various cross-functional teams, including the HQ SEO team, to drive growth initiatives and contributing to SEO product backlog and roadmap management.
Supported business growth through marketing strategy development, brand identity creation, asset management, and project management, while also managing vendor relationships and contract negotiations.
Managed digital marketing campaigns for Rivoli Shop, Hour Choice & Swatch MENA, orchestrated digital marketing operations from marketing plan outlining to execution, negotiated with media agencies to optimize media buys, coordinated with branding and e-commerce teams to strategize and develop
new web content, devised and implemented successful SEO strategies, and created monthly website performance reports to monitor success.
Managed the SEO technical & execution side for a wide variety of clients, some of which are Sharaf DG, Visit Dubai Arabic, Listerine, and Johnson & Johnson.
Helped with Customer Inquiry resolution associated with devices, subscriptions, and Data packages. I also worked with the SME business line on certain activities like customer retention, contract renewals, and complaint management. I've learned troubleshooting skills and customer management practices.
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