Personal Branding & Visibility Coach
khayrab.com
Total years of experience :16 years, 2 Months
I work with sincere impact-driven experts & entrepreneurial leaders who struggle with visibility. This struggle shows up as procrastination, disgust with influencer culture, imposter syndrome, presentation panic, and a broken exhausting work-life balance. As a result of my program and trainings, they (and maybe you!) receive clarity on what opportunities they truly want, why they deserve it, who to connect with to make it real, and what to easily say.
In 2010, my personal consultation was mostly initiating and managing business online identities with social media and websites by designing, developing, content creation, & PR. I used these skills to create GeekFest Jeddah.
In 2014, my skillset grew with project management and positioning, enabling for strategy services in addition to social media management.
In 2016, I combined my facilitation skills with my digital marketing skills: Personal Branding. My tech background enables me to develop SEO and websites, and my mentoring skills allow me to empower individuals to represent themselves to the world and to teach them how to keep up with what I created.
Visiting instructor and content creator of the Professional Brand module of the Fundamentals of Leadership Communications course in the Executive MBA program.
Moved to a management role when the podcast turned fully Arabic.
Moved to a management role when the podcast turned fully Arabic.
Freshman Class - Created curriculum of facing panic and cultivating adversity in the face of prioritization and expressing values through research and learning methods. The curriculum was based on the Ambassador Program's Research & Lifelong Learning curriculum.
Sophomore Class - Created engaging and practical curriculum of communication methods including social media content creation, professional networking, public speaking, and job interviews. Provided insights and practice of working with panic and self-promotion. The curriculum was based on the Ambassador Program's Effective Communication Skills curriculum.
Additionally adapted during the first COVID-19 quarantine where learning shifted online in the last month of the semester.
Responsible for audience development, market research/experimentation, and reporting for the iconic Saudi content company. Involved in product development and platform partnerships.
Based out of Jeddah, Saudi Arabia, The Mstdfr Network is the country’s first podcast network. “What is a podcast?” you may ask. A podcast is an on-demand internet radio platform. You download an episode to your smartphone and listen to it where ever and whenever you want.
The Mstdfr Network aims to be the best platform for independent Middle-Eastern podcasters to share their content and get their voices heard. With Mstdfr, you’ll find talk shows on business, culture, entertainment, science, and much more. You’ll hear captivating stories and meet fascinating people from the region. And you’ll be enthralled by the variety of topics presented.
In charge of overseeing guest selection, content creation, and post production of a self-help audio program.
Despite the unexpected early resignation due to acceptance in Prince Mohammed Bin Salman College’s (MBSC) MBA program, achieved the following:
- Positioned Workforce Istiqdam company & handed over full strategy & ready-to-go digital marketing campaign and revamped website
- Created group standards of digital marketing campaigns
- Oversaw the annual internal management conference with increased community engagement using customized event app
- Oversaw rebranding efforts of group
Leading change management communications and end user training of IT projects including current group-wide ERP implementation. Handling all website and social media needs and management. Support IT business solutions from UX aspect. Enhancing internal corporate communications using IT solutions.
Providing best practice consultancy to the new company in beginning stages of business. Assisting in developing marketing and communications strategy.
Wore a second hat in facilitating the steering committee during discussion phases and managing support projects up to brand launch.
Rotation 4: SAP Implementation - Oman
Coordinated with all functions to create requirements and implement
solutions for FI, CO, SD, MM SAP ERP modules for Oil & Gas business.
Rotation 3: SAP Implementation & IT Aspect of Rooftop Consolidation- UAE & Bahrain
IT change management, IT infrastructure analysis, & SAP implementation under the umbrella of consolidating 6 businesses to coincide under one roof.
Rotation 2: Spotfire & SFDC Business Intelligence Reporting - UAE
Took over BI reporting tool build using SFDC data and Spotfire reporting platform. Oversaw data cleanup, UX design methods, & user adoption.
Rotation 1: National GSM Vendor Change Management - UAE
Successfully managed IT change of 1, 200 employees across 6 business in 2 cities. Planned & executed initiation to maintenance phases within 6 months.
While attending university, initiating and managing business online identities with Twitter, Facebook, blogs, and websites by designing, updating content, customizing services, and writing press releases.
In partnership with Babson Global, Mohammed Bin Salman College (MBSC) is focused on creating an entrepreneurial mindset to be applied in new ventures and large corporations alike. The backbone of the program is the Signature Learning Experience that allows students to create and see through one project for the full length of the program while applying all theoretical course techniques in real time. Students also have access to the Babson Global Center for Entrepreneurial Leadership to attain support, mentorship, and guidance.
Electives chosen in Environmental Conservation, Information Systems, and Project Management. President of Environmental Club (Faseelah) 2010-2012, speaker and discussion panelist at Effat Learning & Technology symposium 2009-2012, speaker at IT Empowerment 2011, speaker at TEDxEffatU. Worked as web developer for Effat University website.
