Marketing Executive
DELMON PRODUCTS LTD. (IFFCO
Total years of experience :22 years, 0 Months
- Marketing & Sales Data collection.
- Managing invoices and processing them through Siebel and ORACLE.
- Getting them approved by finance, and raising LOPs.
- Enhancing and coordinating brand awareness, inclusive of handling POP/POS and sampling campaigns through set objectives with the suppliers.
- Expos coordination and building PR benefiting the organization.
- Analyzing the Market Share.
- Setting the research objectives, inclusive of preparation of questionnaires.
- Result analysis and processing it through presentation for reporting.
- Research coordination through set objectives.
- Assuring the results and objectives are achieved.
- Overseeing all the Marketing Research carried out.
Promoted to the Field Manager
- Setting targets and analyzing demographic/geographic segmentation to achieve desired
goals and results.
- Preparing research objectives, forms and questionnaires, and pass on to the subordinates
to achieve set targets.
- Showcard and Mapping.
- Supervising the entire project and assuring desired results are achieved.
audit & Loyalty.
* Syndicate (TGI, Press, TV, Radio, Magazines, and
Newspapers).
* Ghost & Mystery shopping visits.
* AD-Hoc studies (BSF) Banks, FMCG, (SGH)
Healthcare, Tourism companies,
* Quantitative Research (Ad-Hoc &
Syndicated)
* Desk Research
ADEQUATE KNOWLEDGE & BRIEFLY INVOLVED IN
* Marketing Research for service industries &
software.
* In depth interviews
* Questionnaires preparation as per the