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Khulood Abu Ali, Marketing Executive

Khulood Abu Ali

Marketing Executive·DELMON PRODUCTS LTD. (IFFCO

Saudi Arabia

Bachelor's degree, ECONOMICS

Work experience

Total years of experience: 24 years, 1 months

Marketing Executive

April 2018 - Present

DELMON PRODUCTS LTD. (IFFCO

Jeddah, Saudi Arabia

April 2018 - Present

- Marketing & Sales Data collection.
- Managing invoices and processing them through Siebel and ORACLE.
- Getting them approved by finance, and raising LOPs.
- Enhancing and coordinating brand awareness, inclusive of handling POP/POS and sampling campaigns through set objectives with the suppliers.
- Expos coordination and building PR benefiting the organization.
- Analyzing the Market Share.
Company industry:
Industrial Production
Job role:
Marketing and PR

Field Manager

November 2015 - April 2018

Nielsen

Jeddah, Saudi Arabia

November 2015 - April 2018

- Setting the research objectives, inclusive of preparation of questionnaires.
- Result analysis and processing it through presentation for reporting.
- Research coordination through set objectives.
- Assuring the results and objectives are achieved.
Company industry:
Marketing
Job role:
Marketing and PR

FIELD SUPERVISOR

June 2002 - October 2015

PAN ARAB RESEARCH CENTER

Jeddah, Saudi Arabia

June 2002 - October 2015

- Overseeing all the Marketing Research carried out.
Promoted to the Field Manager
- Setting targets and analyzing demographic/geographic segmentation to achieve desired
goals and results.
- Preparing research objectives, forms and questionnaires, and pass on to the subordinates
to achieve set targets.
- Showcard and Mapping.
- Supervising the entire project and assuring desired results are achieved.
Company industry:
Marketing
Job role:
Engineering

-

-

audit & Loyalty.
* Syndicate (TGI, Press, TV, Radio, Magazines, and
Newspapers).
* Ghost & Mystery shopping visits.
* AD-Hoc studies (BSF) Banks, FMCG, (SGH)
Healthcare, Tourism companies,
* Quantitative Research (Ad-Hoc &
Syndicated)
* Desk Research
ADEQUATE KNOWLEDGE & BRIEFLY INVOLVED IN
* Marketing Research for service industries &
software.
* In depth interviews
* Questionnaires preparation as per the

Education

SANA’A UNIVERSITY

February 2019

February 2019

Bachelor's degree, ECONOMICS

Saudi Arabia

Skills

Media Events
Expert
Media Events
Expert
Sales Management
Expert
Sales Management
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Dedication
Expert
Dedication
Expert
MS Office tools
Expert
MS Office tools
Expert
RESEARCH
Expert
RESEARCH
Expert
DATA COLLECTION
Expert
DATA COLLECTION
Expert
FINANCE
Beginner
FINANCE
Beginner
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Expert
MARKETING
Expert
ORACLE
Expert
ORACLE
Expert
POS
Expert
POS
Expert
PRESS RELEASES
Intermediate
PRESS RELEASES
Intermediate
REPORTS
Expert
REPORTS
Expert
SALES
Expert
SALES
Expert

Languages

Arabic

Expert

English

Expert