Senior Manager
Landmark Group - Bahrain
Total years of experience :10 years, 10 Months
• Leading the operations of four stores of New Look and Koton in Oman and a team of 22 members including merchandise planner.
• Responsible for store opertaions, budgeting, complete financial year event planning, increasing sales and P&L delivery.
• Responsible for increasing sales and P&L delivery.
• Increased New Look SPD by 30% and Koton SPD by 15% in last quarter (Apr-June) in Oman.
• Managing and planning business stratergy and business development.
• Developed store managers on setting up PDPs, team development and commerciality.
• Successfully increased the sell thru of zero sold options by visual merchandising and monitoring sales.
• Redefined the customer targeting approach by working closely with CVM and carefully chosen the high propensity shopping customers which significantly increased ROI.
• Lead operations of eight stores with all P&L accountability worth $7.1M and reporting to Territory COO.
• Responsible for store operations, budgeting, complete financial year event planning, increasing sales and P&L delivery.
• Lead a team of 48 people including 2 Area visual merchandisers and a merchandise planner.
• Designed promotional mechanics to achieve top line sales and protect bottom line profits.
• Developed a strategic stock liquidation plan to improve profitability.
• Developed a strategic CVM plan to acquire new customers and reduce churn.
• Developed the store teams on various aspects of team management and commerciality.
• Improved the inventory efficieincy through replenishments and weekly IBT.
• FY event planning and operational execution.
• Advance skills in Oracle BI, Retail Merchandising Systems and Excel.
• Implementing Newlook brand standards, visual merchandising and commercial decision making based on business reports.
• Trainer in Newlook Academy in Bahrain that focused on product knowledge, Customer Experience and Operations.
• Planned and launched Newlook Student card campaign to universities to increase brand awareness and loyalty thereby generating sales for the brand.
• Planned and executed Newlook Selfie Campaign on Instagram to increase brand awareness and customer engagement on social media.
• Incresed the customer loyalty from 65% to 80% by increasing shukran enrollments.
• Headed marketing activities for 3 loss leading properties (Juffair Mall, galleria Mall, wadi Mall-Bahrain) including 11 stores and reporting to Territory COO.
• The role was established to focus on under performing properties and develop a strategic plan for business growth.
• Developed the strategic plan to sustain the growth both in terms of footfall and sales.
• Built 60 strategic tie-ups to cross promote brands.
• Managed resources, cost effectiveness of the campaigns.
• Designed and implemented customer engagement stratergy in malls.
• Contracts and negotiations for joint ventures.
• P&L delivery of the promotional activities.
• Managed Overall operations of the store and increased sales by customer service.
• Maximised the the potential employees for store by, training, coaching, motivation and performance management
• Considered the competition and develop the core competencies to always stay ahead of competitors
• Maintained Health and safety standards
The Retail Management Certificate is uniquely designed to enhance learning with practical assignments that the participants can implement at their work place. The course is suitable for those who work or want to work in retail. This will enable the participants to implement their learning in the field and realise the practical value and relevance of the learning. Rather the value of the program to the employers will be the tangible impact or value-addition.
The PearsonEdexcel BTEC Level 5 HND course in Business and Management is recognised as being equivalent to the first two years of a UK degree. After 1 year of extra study, with entry into the 3rd and final year 3 at a UK, European or International university, it can become a BA Honours Degree. The Edexcel BTEC Level 5 HND in Business and Management is a qualification with a minimum of 240 credits of which 125 are mandatory core. The HND has 15 units.