كيران كريشنان

Business Strategy | Commercial & Business Development | New Initiatives

Pl see resume

Events Co-ordinator, Ahvan '11 (Annual Management Summit) IIM Indore 2011
- Managed a team of 12 event heads, 10 vertical heads and 5 junior members
- Prepared the Events Schedule by taking the interests of all the stakeholders involved

Senior Member, Mercur-I (Marketing Club), IIM Indore 2011
- Organized 5 marketing events & 2 corporate workshops in the campus which attracted 150+ students
per event
- Launched the first ever official club website & magazine (1200+ & 10000+ unique page views in first
1 week/ 3 months)

Heinz India Pvt Ltd - Utilisation of promoters for better in-store activation. Apr- May '11
FMCG- • Benchmarked competition, studied best practices and identified pitfalls in current
Modern Trade processes/agencies
Channel • Developed and piloted strategies for better in-store activations of the products through multi-agency promoter
system in Mumbai
PROJECTS & PAPERS
Entry Strategy for steel products of Jindal Steel (JSPL) in Indore: For the All India Live Project contest Abhay 201 by MDI-Gurgaon 1
• Studied the market for steel products in Indore & interviewed all the stakeholders in the value chain
• Arrived at consumer insights and suggested a go-to-market strategy for JSPL products in Indore
Hybrid vehicle technology Studied upcoming trends in Hybrid Vehicles and developed a prototype to demonstrate 200
Hybrid technology 7
POSITIONS OF RESPONSIBILITY

Ashok Leyland Limited Deputy Manager- Service HO- Chennai/ Field Service- Jul '08 - (AL) Pune May '10
• Coordinated the requirements of a team of 125+ field executives across India related to specific
supplier issues
• Assertively interacted with suppliers for Quality Service Commitment on Time
Responsibiliti • Mapped Customer requirement and involved R&D, CQE to freeze prototype specs for signing
es off & launch
• Highlighted failures & quality issues via Product Lifecycle Managements stream of reliability
vertical
• Worked in Cross-Functional Teams for imparting Channel support and warranty
administration
• Developed a National Help Line for providing credible & quick break down support mechanism to customers
• Managed deliveries, performance guarantee & reliability issues of AL's exclusive Compressed
Achievements Natural Gas bus (CNG) & Semi Low Floor Buses (SLF) for bulk orders of PMPML, Pune (200
no's & 350 no's respectively)
• Signed off various Service Level Agreements with various stake holders for better Customer
Satisfaction Index.
Ashok Leyland Limited Jul' 07 -Jun
Graduate Engineer Trainee
(AL) '08
• Successfully completed a live project on "Benchmarking of Ashok Leyland's Parts Catalogue versus
competition"
Achievements • Implemented recommendations for which was facilitated with the " 2nd runner up prize" under the department
INTERNSHIPS