كيران براكاش

Prepare a business plan along with ROI analysis, risk analysis, entry strategy, budget, sales forecast and potential benefits to company. Designated to setup a new supermarket starting with planograms, setting up the right assortment and merchandising guidelines.
Drive the stores sales and profit plans and boost the income of various categories through marketing programs and promotional activities.
Negotiating business agreements with suppliers and generating additional income through rebates, visibility and listing fees.

 Designated to lead and manage Grocery, Frozen, Dairy, Snacks and Beverages, Pet food and Fresh Food Division sales efforts for business development and revenue generation for 24 Stores of AFPC in Kuwait. AFPC (Agricultural Food Products Company) is a retail company owned by Suma Fruits International.
 Sourcing regular and seasonal fresh international produce to meet the business needs and replenishing stock based on sales.
 Involving in new and current stores revamping and remodeling by setting up right assortment and merchandising guidelines.
 Negotiating Business Agreements with suppliers and generate additional income through rebates, visibility and listing fees.
 Conducting feasibility studies and research to ascertain best products and vendors in terms of best value, delivery and quality.
 Spearheading all aspects of the product line life cycle right from launching, market development and revenue generation.
 Organizing marketing programs, exhibition, and promotional campaigns to boost the sales of various products in the category and support in carrying out entire spectrum of marketing activities.
 Ensuring ownership towards the profit and loss of the company and focus on increasing the revenues for all stores.
 Budgeting and building organizational structure and resource team for all stores to ensure success of company vision and goals.
 Monitoring very closely the strategies employed by our competitors, and accordingly change the business plans to achieve optimized results.
 Identifying new business opportunities, developing market segmentation plans and generating new profit streams.
 Involve in critical management meetings, discussing market potential, and formalizing the desired annual growth rate.
 Ensuring optimum quality of service to all customers, achieving maximum customer satisfaction, and creating repeat business opportunities.
 Planning and deploying strategies to target untapped markets and extract maximum potential from all business avenues.
 Driving area sales and profit plans for all stores across Kuwait for Fresh fruit and Supermarket Division.

 Managed all sales efforts for Foreign Brands in Grocery Department in Kuwait, Oman, Jordan, Lebanon and Bahrain.
 Sourced Grocery foreign assortment in line with changing market and competition trends, seasons and anomalies.
 Ensured ownership for Profit and Loss with focus on driving sales, profitability and gross margin growth of Department.
 Negotiated Business Agreements with suppliers and generated additional income through rebates, visibility and listing fees.
 Determined and proposed the annual sales & margin plan by month, store wise & category wise and item wise considering the seasonality of historical performance to establish trends and opportunities.
 Coordinated with replenishment team and ensured accurate ordering to avoid OOS situations and monitored shrink.
 Planned, selected and executed promotional activities in co-ordination with Operations & Promotions team.
 Prepared and maintained department/category merchandise based on actual sales, sales forecasts, supplier service level, inventory checks, forth coming events & replenishment needs.
 Performed analysis for poor and non performing SKUS and took action to manage category margins through in store promotions, liquidation and returns to suppliers.
 Monitored Ageing inventory and recommended corrective measures to the Management for stock performance.
 Spearheaded all aspects of the product line life cycle right from launching, market development and revenue generation.
 Understood and liaised with Import rules and SOPs of Clearance issued by the Ministry departments by country.
 Attended trade shows, trade conferences and visited competition markets to identify gaps and opportunities.

 Successfully achieved the 98% target fill rate for all foreign and LMR items provided to the US Army in Iraq and Kuwait.
 Quoted competitive prices and acquired new projects to the company and increased the sales contribution by 5%.
 Maintained stocks based on actual sales, supplier service level with consideration of forth coming events.
 Led and Managed Data Entry team (5 resources) and Quality Control team (16 resources) to meet targets and critical deadlines.

•Negotiated best deals with suppliers as per the business requirements in terms of rebates and increased profitability by 5%.
•Maximized sales and profitability for the department and met yearly targets sales and gross margin growth.
•Monitored vendor’s performance and ensured after sales service are in line with agreed standards.
•Reviewed the delivery of Local Market Ready items including produce and ensured quality was maintained.
•Led and Managed Data Entry team (5 resources) and Quality Control team (16 resources) to meet targets and critical deadlines.

•Responsible for Foreign Procurement, Logistics, negotiation, sales and order closure, etc.
•Assisted the Project Manager by securing quotations, verifying and screening prices & obtaining samples.
•Ensured timely delivery of the merchandise, conduct follow-ups and troubleshoot issues and queries.
•Recorded all pertinent information and maintained accurate records of PO’s, invoices, bills of sale, etc.
•Selected vendors and short listed for approval and evaluated proposals to nominate the best offers.
•Purchased and supplied catalog items from USA and supply through Agility to the US Army camps in Iraq and Kuwait.
•Conducted follow-ups with the supplier on the status of the orders and documentation of the sea shipments.
•Provided continuous updates to customer about the shipment and orders and maintained good communication.
•Responded customer clarifications in a timely & effective manner and ensured healthy relationship with customers.

•Joined as advisor and promoted to the position of sales officer on account of excellent overall performance.
•Promoted the insurance products, generated new customer contacts with effective sales pitches.
•Explained the benefits and affordability features of company’s products and converted into positive policy sales.
•Responded to customer questions in a timely & effective manner and ensured healthy relationship with customers.