Regional VM Manager
Sharaf Retail FOREVER21
مجموع سنوات الخبرة :7 years, 6 أشهر
• Manage a team according to F21 values, standards, policies and routines (more than 25 VM’s)
• Be a symbolic leader and role model for team
• Twice in the year, taking part in Floor sets launching (Dubai Mall) and further implementation in Russian stores.
• Delivering, Implementation guidelines, adopting brand standards from US
• Contributing to weekly conference calls with the UAE/US
• liaise with HQ ( Merchandising, Sales, Marketing, Interior Departments )
• Holding seasonal VM training days and upskilling local VM team
• Create store directive for each campaign, model store and Seasonal launch roll outs
• Creating VM tools to make store visits more efficient
• Proposing and implementing new design ideas
• Working with the HQ to improve visual concepts
• Liaise with the local marketing department to improve the brand identity
• Managing seasonal photo shoots for UAE and US.
(Many times my territory won in the international competition. Photos on a last page)
• Completing store visits with VM checklist also Improve the execution of campaigns and provide feedback to store managers on how to do so
• Implementing and updating VM strategies
• Identify and assess potential in store visual merchandisers and create an induction plan
• Support stores with moves and implementation
• Signing off store floor plans also Improve floor fixture moving
• Liaising with managers from all departments to create strategies to increase profit
• Creating VM workshops held throughout the UAE
Country Styling Trainer
• Designed and developed training programs and assessments ( styling training )
• Provide trainings in all territories in Russia (more than 80 stores, in around 15 cities)
• Upskilling styling for more than 350 VMs (Concept feeling, pining, hair style and so on)
• Provide the testing and attestation for VMs
• Response about styling in all stores in Russia.
In store Team leader (flagship / training center)
• Responsibility for coaching/mentoring staff
• Leading a team of VM's to maintain retail standards
• Conducting floor walks with Managers/Area Managers
• Analyzing commercial decisions including best and worst sellers and considering placement
• Merchandising trends, launching new lines and creating new wall configurations
• New store and Model store set up
• Analyze weekly reports
• Sale launch and stock take prep
• Stock replant and handling of fragmentation
• Installation of marketing material
• Control the vm trainers and vm trainee
• Providing in-store training and upskilling the team
Opening responsible merchandiser in expansion team
• Ensure the H&M level of presentation according to H&M guidelines
• Prepare presentation plan on the layout, check the layout with the actual
• Responsible to make inventory of all visual materials and extra requests if needed, secure proper usage and service of all visual materials, organize stockroom and decoroom
• Plan and coordinate the placement of current activation, priority departments and products according to the guidelines and expansion VM arrangements, ensure best placement of all opening activities
• Set priorities and deadlines, communicate the plan of the opening to the team and check the garment presentation in the process
• Ensure clear communication channel between departments involved in the process to find best solutions, find balance between managing the presentation and giving daily training to new team, observe store needs and keep to deadlines
• Give and get feedback from opening team, create selling opportunities through the use of selling tools, to make commercial decisions, look for efficient solutions, promote cross-function teamwork in the store and between departments involved in the opening
• Fixture plans and floor mapping for new stores
• Communication with the administration of the shopping centre
Window dresser in expansion team
• Response about all the windows in a opening stores (More than 30 stores)
• Create a “special windows” in Russia
• Coach a new windows dressers for another territories
Expansion team merchandiser
• Response about one concept in a opening stores (More than 20 stores)
• Manage floor plan, wall system, POSm and commercial garment presentation in concept.
• Fix light spots in stores
• Install the store navigation stickers
Visual merchandiser
• Ensure the store garment presentation according to the H&M guidelines in an inviting and exciting way in order to maximize sales and customer satisfaction
• Create selling opportunities through the use of H&M selling tools to make commercial decisions
• Be a symbolic leader and role model, manage a team according to H&M values, standards, policies and routines
• Plan, set up and follow up campaigns and activities, train and develop the team in garment presentation
• Execute and follow up on recruiting, training, developing and assessing VM along with the store management team
• Ensure store follows the current visual information and is responsible for visual material in the store
• Coaching/mentoring staff on visual standards
• Conducting floor walks with Managers/Area Managers to maintain retail standards
• Planning fortnightly floor layout changes and planning move ons
• Reviewing the product weekly and deciding on commercial moves
• Launching new products
• Stock replen, handling of fragmentation and sale launch prep
• In store creative-window displays/mannequins/prop installations