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Krisallis Torres, Brand Manager

Krisallis Torres

Brand Manager·White Trading LLC (BEDGEAR),

United Arab Emirates

Bachelor's degree, BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT

Work experience

Total years of experience: 9 years, 1 months

Brand Manager

April 2024 - April 2026

White Trading LLC (BEDGEAR),

Dubai, United Arab Emirates •Hybrid

April 2024 - April 2026

• Develop and execute integrated marketing strategies across digital, social, e-commerce, and in-store channels, driving brand
awareness and sales growth in the UAE market.
• Manage and grow strategic retail and online platform partnerships, creating co-branded campaigns and trade marketing
materials that convert both B2B buyers and end consumers.
• Leverage generative AI and advanced analytics tools to produce optimized content, track campaign performance, and deliver
data-driven recommendations to senior stakeholders.
• Plan and oversee in-store activations and promotional events; train retail staff on product positioning, translating brand
messaging into tangible sales results.
Company industry:
Hospitality & Accomodation

E-Commerce Specialist

January 2024 - December 2024

HVP Automotive,

Dubai, United Arab Emirates

January 2024 - December 2024

• Created and optimized SEO-friendly product listings using AI writing tools, improving organic search visibility and online
conversion rates.
• Executed data-backed social media campaigns and automated email marketing workflows, driving measurable audience
engagement and lead generation.
• Maintained website performance and UX standards; produced analytics reports tracking traffic, engagement, and sales
trends.
Company industry:
Automotive Repair, Spare Parts, & Support Services

Analyst, Business Intelligence

May 2022 - April 2024

Axis Partners,

Dubai, United Arab Emirates •Hybrid

May 2022 - April 2024

• Conducted market research and competitor analysis to uncover category opportunities and inform strategic marketing
recommendations across retail environments.
• Built customer insight programs and developed social media content strategies aligned to brand objectives and audience
engagement goals.
• Evaluated retail partners through mystery shopping and on-site assessments, producing actionable reports for stakeholders.
Company industry:
Management Consulting

Key Account Executive

January 2020 - May 2022

Intercoil International,

Dubai, United Arab Emirates

January 2020 - May 2022

• Secured and managed key retail accounts, developing tailored marketing and account plans that grew sales and profitability
across the B2B network.
• Planned and executed high-impact promotional events and in-store activations, coordinating cross-functional teams to deliver
seamless customer experiences.
• Built trusted relationships with senior buyers and decision-makers; analyzed account data to identify opportunities and
improve performance.
Company industry:
Industrial Production

Marketing Executive

April 2017 - January 2020

Magrudy Enterprises,

Dubai, United Arab Emirates

April 2017 - January 2020

• Created and executed multi-channel marketing campaigns (email, social media, in-store activations, pop-ups) that increased
brand awareness and customer acquisition.
• Managed e-commerce operations and website content; gathered and analyzed customer data to refine campaigns and
identify new commercial opportunities.
Company industry:
Retail & Wholesale

Education

Colegio de San Juan de Letran

March 2012

March 2012

Bachelor's degree, BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT

Philippines

Skills

Adobe Photoshop
Expert
Adobe Photoshop
Expert
Administration
Expert
Administration
Expert
Microsoft Office
Expert
Microsoft Office
Expert
English
Expert
English
Expert
Transcription
Expert
Transcription
Expert
ADVERTISING
Expert
ADVERTISING
Expert
DATA ANALYSIS
Expert
DATA ANALYSIS
Expert
DATABASE ADMINISTRATION
Expert
DATABASE ADMINISTRATION
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
EMAIL
Expert
EMAIL
Expert
FUNCTIONAL
Expert
FUNCTIONAL
Expert
BUSINESS INTELLIGENCE
Expert
BUSINESS INTELLIGENCE
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
ATTENTION TO DETAIL
Expert
ATTENTION TO DETAIL
Expert
CONTRACT MANAGEMENT
Intermediate
CONTRACT MANAGEMENT
Intermediate
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Administration
Expert
Administration
Expert
Microsoft Office
Expert
Microsoft Office
Expert
English
Expert
English
Expert
Transcription
Expert
Transcription
Expert
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS TO BUSINESS B2B MARKETING
Intermediate
BUSINESS TO BUSINESS B2B MARKETING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
IDEATION
Intermediate
IDEATION
Intermediate
IMPLEMENT PROJECTS
Intermediate
IMPLEMENT PROJECTS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PERFORMANCE ANALYSIS
Intermediate
PERFORMANCE ANALYSIS
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate

Languages

English
Expert
Tagalog
Expert

Training and Certifications

Certifications
Digital Marketing — SimpliLearn
Digital Marketing Short Course