Senior Manager – Category Management | New Cars
Droom.in
Total years of experience :16 years, 5 Months
• KBMs - GMV growth 50% MRR, New Dealer - 500+
• Manage category Page links, left navigation filters and the complete category page, buyer guide etc
• Spend management, Promotion planning and OEM partnerships
• Google Analytics - Channel wise visits optimisation
Managed communication and coordination of category Management efforts across the departments
• Business Metrics - Fashion & Electronics, #GMV (Fashion-72Cr, Eelectronics-120Cr), #CM (Fashion-5%, Electronics-05%), #Listing (Fashion-250K, Electronics-150K), Seller Contrn <10, Txn Seller 25% (1500), CAGR 50%
• Lead a Team of 15 (BD-2, Merch-2, FOS-11)
• Strategy & Planning - Current trends, Opportunities, Assortment, Competition and Buyers vision
• Data Analytics - E-Commerce KPIs & Cohort (Marketing/Business/Fulfilment/Product)
• Onboarded 1500 Manufacturer in a year from scratch #CM (-4% to +1.1%)
• Initiated Buyer Engagement, Big Buyer Programs to facilitate Offline Buyer Acquisition via FOS team
• Cross-functional co-ordination with various internal stakeholders
• Worked closely with CXOs in enabling new business opportunities & initiatives
Responsible for Computers, Laptop & Storage Devices business
• Review and communicate weekly/monthly department sales, recommend opportunities, provide analysis to grow categories
• Prepare agendas for web Review Meetings; share site performance and taking away learnings from cross-functional teams
• KBMs - GMV 200Cr, CM (-2.5%), Listing-250K, Seller Contrn 80%, CAGR 50%
• Lead a team of 4 (3 BD, 1 Merchandiser)
• All major brand and Distributor alliances in a year from scratch
• Initiative - Brand Monetization (SanDisk/Strontium/Dell)
• Organize and maintain merch calendar for website home and landing pages, navigation, special initiatives, item image
• Selection planning, Brand - SKU gap analysis and competition benchmarking
• KBMs - GMV 60Cr, CM (-3%), Listing 3000, Vendors 150
• All Major Brands/Partner Alliances in first 4 Months (Incremental GMV of 5Cr)
• Direct partnership with the Brands (SanDisk, Moserbaer, D-Link, Philips, Belkin)
• Key Account Management - Hotspot, Jumbo, Croma, Reliance Digital, BILT P3, The MobileStore
• GMV 50L via Brands - Jabra, Steel Series
• In-store Activations and Promotions, Merchandising
• Lead a team of 8 (2 BD, 6 Promoters)
• Business Metrics - GMV 6Cr, Ops Margin 2.5%, Shrinkage 0.01%, Sales sqrft 20, 000 (150 sqrft)
• Store SOPs - Customer flow, Operations, Inventory, Cash management, Hygiene, Visual Merchandising
• Lead a team of 8 (6 Sales, 2 Promoters)
PGDM -(2006-2008)-Marketing Major.
Political Science(Hons)