Senior Marketing Executive
HORECA Trade
مجموع سنوات الخبرة :6 years, 4 أشهر
• Contributed to putting together the marketing strategy and planning for the organisation.
• Created marketing plan and budget for 2012/2013, 2013/2014 and 2014/2015.
• Assisted marketing manager in the execution of the plan.
• Lead activities to drive the equity of the company.
• Supported the sales team with promotions / sponsorships / staff party support for their customers
• Supported new product launches, both food and non-food brands.
• Planned and executed a number of launch events.
• Coordinated more than 10 charity events.
• Reviewed marketing campaigns/ promotions/ sponsorship monthly, quarterly, yearly.
• Organized brand and product trainings for the team.
• Media relationship management (Caterer ME/Time Out/ProChef/Arabian Business, etc).
• Sourced advertising opportunities and placed adverts in local trade and end-consumers magazines, depending on the organisation and the campaign.
• Managed the production and distribution of marketing materials, including posters, flyers, newsletters and POS materials for various brands.
• Liaised with designers and printers.
• Worked closely with suppliers to support their brand’s requests.
• Managed customer database.
• Put together social media plan and supervised a junior marketing executive with execution of the plan.
• Worked as part of Marketing Team (Beverages) to achieve project’s objectives.
• Assisted Marketing Manager with preparing new products’ launch plans and execution of prelaunch & postlaunch activities.
• Participated and made recommendation for new product development, margin contribution, market and consumer needs research.
• Established close coordination with the support functions Supply Chain, Factory, Purchasing, Finance, Sales to ensure coherence with the set marketing objectives
• Justified spending and monitoring of the marketing budget for the product category.
• Managed marketing budget of 4 million dirham.
• Established and maintained cooperative relationships with representatives of communities, consumers and media.
• Interacted with customers on daily baisis to provide and process information in response to inquiries, concerns and requests about products and services.
• Searched for networking opportunities and facilitated company’s participation in various exhibitions and conferences.
• Conducted customer needs and satisfaction assessments, made sure that company is meeting quality standards for services.
• Developed marketing strategy and tactics, sales techniques, principles and methods for showing, promoting, and selling products or services.
• Editted organizational publications for internal and external audiences.
• Coordinated production of advertisements and promotions.
• Responded to requests for information from the media.
• Planned and carried out direct marketing and sales activities, so as to maintain and develop sales of the services on offer (visa, transfer, hotel booking, excursions).
• Designed hotel and excursion brochure, was in charge of updating website.
• Provided assistance with tourism promotions as required.
• Provided assistance at exhibitions and other external information service duties.
• Collected, prepared and presented tourist information data associated to promo the company service.
• Processed all customer transactions, inquiries and bookings quickly and efficiently.
• Distributed confirmation and/or cancellation information as required.
• Maintained and developed existing and new customers.
• Resolved customer complaints regarding sales and service.
• Maintained records of the sales, bookings, transactions, special promotions and activities as required.
• Liaised with tourism partners for general information, prices and availability.
• Develop a territory Business Plan • Effectively profile your customer portfolio • Use strategic planning tools effectively • Develop a Business Plan for individual Key Accounts • Develop an Account penetration strategy • Sell added value to Key Accounts
Consumer Behaviour, Advanced Media Research, Integrated Marketing Communication, Public Relations, Economical Principles for Journalists, Issues for Journalists, Scripting Video
Human Communication; Journalism; Development of Communication and Social Change; Film History and Theories; Methods of Inquiry; Semiotics and Content Analysis; Advertising; Consumer Behaviour; Advanced Research Methods; Electronic Publishing; Philosophy; Sociology; Media, Society & Culture; Intercultural Communication; Introduction to Clinical and Counselling Psychology; Psychopathology, Psychoanalysis, Family Psychology, Social and Work Psychology, Cognitive Psychology, Behaviourism, Developmental Psychology, Group Psychology, Psychology of Adjustment, Addictive Behavior, Forensic Psychology
