Senior Sales Manager
SPOTDEAL
Total years of experience :16 years, 9 Months
beawel.com is the online guide for Beauty & Wellness where customers can discover different places in Dubai, take informed decision, get excited and book appointments after buying their services)
Business Development:
Actively involved in formulating marketing strategy, developing new business opportunities, and introducing new concepts for business growth.
Managed a team of 3 people- 1 in Business Development, 1 Content Associate and 1 Marketing Intern.
Developed process system implementation, Team Management
Developing strategic alliances with Major Brands in acquiring new customers.
Accountable for bringing Beauty & Wellness Merchants on Board.
Hands on experience on initial online marketing- On page & Off page SEO, Bulk Mailers campaigns, Newsletters etc.
Sales Management:
Instrumental in setting up sales process and generating the sales sources .
Responsible for acquiring Promotional Deals (minimum 50% off) and Beawel’s commission.
Developing, negotiating & finalizing new business; apart from servicing of regular business.
Responsible for managing merchant accounts, the commercial relationship with existing large or small local businesses thereby ensuring profitability and growth
Designed Sales Collaterals and promotional Elements. For e.g. presentations, brochures, proposals, posters, standees, Stickers and Table Tops.
Product Development:
Providing High Level Requirement for the Development of the product.
Instrumental in launching the product in Dubai, taking the feedback from the market and customize the value proposition accordingly.
Liaising with COO and product development team to build new features in the product as per market need.
Testing and providing the final go ahead for the different product release in production.
groupon.co.in, is the Indian Unit of GROUPON Inc - the big daddy of Group Buying and the fastest growing company ever! )
Acted as a Senior Marketing Consultant to different SME’s and developed their marketing plan using Groupon.
Acquired numerous key accounts and help them in increasing their business through Groupon business model
Proactively contacting merchants to maintain a consistent high level of service delivery.
Developed new avenues to increase the graph of revenue generation; explored new business opportunities in various segments along with concerned branches in the City.
Worked with the partners to increase the sales and achieved targeted numbers.
Updated the database by feeding the reports of the activities.
Design deal structure, coordinated with city planner and ensured best visibility for the deal.
Sourcing, strategic buying and Marketing of Consumer goods & Furniture, Footwear, Apparels from local merchants.
Built relationships with CXOs & Directors, GMs, Marketing Heads of various SME’s for driving business growth.
Handled Negotiation with the businesses and maximization of profit through revenue share.
groupon.co.in is the Indian Unit of GROUPON Inc - the big daddy of Group Buying and the fastest growing company ever! )
Take an Consultative approach to different SME’s and develop their marketing plan using Groupon.
To build the relationship with CXOs & Directors, GMs, Marketing Heads of various SME’s for driving business growth.
Initially supervised customer service operations for achieving quality services.
Customer Relationship Management: Focus on Value addition to the Customer & Merchant/Timely Complaint Handling Plan/Manage Relationships with Merchants and ensure that all processes are followed adequately.
Skills in generating solutions, setting goals, meeting deadlines, controlling budgets and managing conflict.
Negotiated the Promotional Deals (minimum 50% off) and Groupon’s commission with merchants.
Built & maintained healthy relations with clients; ensuring maximum customer satisfaction for referral business and program.
Pointed out discrepancies and work towards minimizing along with resolving of issues.
Constant competition tracking and monitoring to lean on to prospects
A lifestyle oriented loyalty membership and promotional company, which eventually became a Coffee Estate Company on Timeshares Model)
Accountable for managing the sales and marketing operations with a team size of five.
Drove initiative for monitoring the Space selling and developing different channels for selling the Membership.
Coordinated the top management in macro level policy making and reviewing of existing policies.
Geared the activities to make strategic alliance with merchants to provide customer loyalty solution.
Led & guided the team in identifying the target groups and designed promotional activities to drive customers to the outlets/stores.
Responsible for online marketing activities viz. website development, SEO, SMM, SMS blasts & email campaigns.
Designed Sales and promotional materials like presentations, brochures, proposals, posters, standees and website.
Generated leads and created Brand Awareness through BTL activities in malls, corporate and events.
Drove the efforts to ensure that cost of the promotions to sales targets are maintained as per the plan.
Implemented the concept of MIS reporting to update the Management on regular basis.
Set and fine-tuned an excellent operational base which is ratified by a very high customer retention ratio, focused on productivity and operational efficiency translating into cost savings and bottom line improvement.
Developed and implemented advertising campaigns. Managed all phases of creative development and execution
A start-up web 2.0 based IT Product Company)
Responsible for key accounts management and to tailor pitch the product as per the customer specifications.
Efficiently liaised regularly with the clients to ensure a committed and partnership based relationship.
Gained invaluable experience in developing marketing plan tailored to the clients’ need using Reftree services.
Established Action plan for implementation of the product and ensured timely collection of revenue.
Meticulously handled sales co-ordination activities i.e. creating demos, presentations, branding brochures, templates and participating in events and giving demos as part of sales process.
Pioneer in crafting Internet marketing and Social Media plan and implemented to improve SEO and page ranking.
Meticulously handled requirement Analysis for Survey & CRM Application - Managing leads, Develop referral Network, Sending Campaigns and Newsletters with report in web 2.0
Interfaced and coordinated with the technical team in product development.
Recognized for presenting the concept of the company to the CEOs and Top Management.
Maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available opportunities in assigned territories.
Built & nurtured relations with vendors and service providers.
Started the concept of Fun@Work through Fun Club and monitored all the activities carried out by the club.
PROJECTS HANDLED
Alpha Launch of Social Networking Q&A Web Portal for professionals, TooStep.com (later acquired by Naukri.com
, Category Mapping and Content management
User base segmentation and opinion leader identification
Launch strategy formation and execution
Optimization of Marketing and Distribution Channel
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courses: Certificate course in MS-OFFICE & Certificate in financial Accounting- Tally 5.4, 6.3 Fact, & Factlite