Kusay Shaikhani

• Spearheaded business development initiatives focusing on AI, cybersecurity, cloud backup/recovery, managed services (MSP), ERP, and Salesforce solutions.
• Established and nurtured strategic partnerships across the technology ecosystem to drive revenue growth and market expansion.
• Conducted comprehensive market research to identify emerging opportunities, industry trends, and competitive positioning.
• Successfully converted leads into won opportunities by managing the full sales lifecycle and aligning solutions with client needs.
• Led strategic negotiations with key decision-makers and influencers to secure high-value projects and long-term contracts.
• Trained and mentored senior account managers, sales executives, and digital marketing teams to enhance sales coverage, pipeline management, and overall effectiveness.
• Developed and executed business plans and sales strategies designed to achieve aggressive revenue and market share targets.
• Directed and optimized client presentations, product demonstrations, and sales practices to maximize impact and conversion rates.
• Analyzed lead-to-customer conversion metrics and provided actionable insights to management for continuous improvement.

• Proactively developed and managed strong client relationships, achieving an average 65% annual increase in new business while monitoring key account performance.
• Defined and executed sales strategies and KPIs, ensuring consistent alignment with revenue and growth objectives.
• Conducted structured market research and forecasting to identify emerging business opportunities and industry trends.
• Built and maintained strategic market alliances and partnerships, generating referrals and expanding business reach.
• Leveraged strong business acumen, negotiation, and persuasion skills to engage clients, create product awareness, and support the sales team in closing high-value deals while resolving outstanding client issues.
• Delivered training and coaching to sales and presales teams to optimize performance throughout the sales lifecycle.
• Designed and implemented policies and regulations that enhanced the sales process and secured up to 85% deal closure rates.
• Conducted competitive intelligence to analyze market dynamics, competitor strengths and weaknesses, and economic trends, translating insights into product and service improvements.
• Represented 3XM Group in high-level business negotiations, seminars, and presentations for both government and private sector clients.

• Directed business operations and managed projects valued at up to 20, 000, 000 KWD (USD 65, 000, 000).
• Assumed full responsibility for sales quota achievement, strategic planning, sales channel development, P&L management, budgeting, forecasting, and profitability analysis.
• Defined product and service pricing strategies and oversaw marketing channel development to maximize revenue and market share.
• Established annual budgets, commission structures, and job scope definitions for sales and technical teams.
• Managed web application development, enterprise e-archiving solutions, maintenance, and outsourcing projects, actively involved in both operational and software development activities.
• Developed and executed strategies based on business goals, timelines, budgets, resource allocation, and cross-team coordination.

• Created and managed long-term relationships with enterprise clients to deliver turnkey Asset Management Solutions, including asset valuations, redeployment, web-based software development and training, as well as global asset disposition services.
• Drove annual profit growth in outsourcing, maintenance, and web-application development projects, collaborating with leading technology partners such as Microsoft, Dell, HP, Cisco, Juniper, APC, and Blue Coat.
• Directed marketing and business development initiatives, including trade shows, seminars, and promotional campaigns, to strengthen brand awareness, generate leads, and promote products and services.
• Developed and executed service recognition strategies, resulting in measurable sales growth and increased market visibility.
• Expanded the customer base while maintaining strong client relationships and long-term partnerships.
• Served as a trusted Subject Matter Expert (SME) to executive leadership, providing strategic insights on competitive positioning and market trends.
• Managed end-to-end delivery of complex projects, including maintenance services, web-application development, and Oracle E-Business Suite implementations (Financial, Projects, and HR modules), ensuring on-time delivery and formal client sign-offs.

• Developed and executed a comprehensive contact and outreach strategy to expand market coverage and improve opportunity detection.
• Created business plans and sales forecasts in collaboration with vendors to maximize revenue volume and overall productivity.
• Built and maintained strong, long-term business relationships with customers, driving incremental revenue and account growth.
• Consistently achieved and closed annual sales targets set by executive management.
• Ensured customer service excellence and account management aligned with company policies and standards.
• Researched, evaluated, and implemented new technologies to expand the company’s portfolio and strengthen competitive positioning.
• Managed CRM solutions and IT equipment leasing services, delivering value-added technology offerings to clients.

• Technical assistant (HW/SW) for computers and printers
• Development of ZAHRAN factory website
• Supervising assembling and packaging process lines