Senior Marketing Lead
Al Sharif Investments
Total years of experience :13 years, 7 Months
Responsible for 360-degree marketing strategy creation & implementation
Managing the marketing operations to drive business objectives with the brand teams
Developing corporate communications and direction for teams to implement planned marketing campaigns
Manage the development of brand websites and social media accounts and digital campaigns to ensure brand
penetration, active customer engagement and website traffic with our external vendors/ agencies
Planning quarterly marketing & event calendars for each brand
Budgeting forecast and expenditure tracking
Assisting partners & HR with recruitment and procurement requirements
Trade Marketing
* Expedite all aspects of the commercial calendar for the territories across Middle East & North Africa
* Work closely with territory marketing teams to develop appropriate communication methodology in line with concept
objectives.
* Ensure all aspects of the commercial calendar are supported by relevant channels. Monitor competitor media plans, OOH, radio,
cinema, social platforms and other annual commitments
* Plan and mange annual marketing budget for the territories alongside with the marketing manager.
* Review marketing media plans for the territories and support with the creative requirement for these media plans.
* Implement Omni channel experience across all communication mediums.
* Develop segment marketing strategy from insights and perform campaigns for digital, social and customer value management
(SMS)
* Deliver consistency in the brands’ share of voice across territories.
Develop and execute promotional marketing campaigns and communication strategies; including direct mail / web initiatives,
in-store POS, collateral materials, innovative displays, packaging and merchandising to generate revenue and develop greater
affinity of the brand.
* Monitor market trends and competitor activity to ensure high campaign ROI and customer retention.
* Design and execute turnkey programs for stores utilizing local and national media, radio, TV, outdoor events and visual
merchandising. Manage a budget of 5M.
* Planned and implemented marketing activities functioning as a single point of contact across 45 stores and corporate teams
totaling 80M in annual revenues.
* Support sales representatives in the field, attending private seasonal product launches to determine future marketing and
product strategies
* Manage catalog and price list production, including creative direction, photo shoots, bid process and press checks
* Created, implemented and designed successful social media campaigns based on quarterly calendar events on Instagram,
Facebook and Twitter generating significant footfall at Al Ghurair stores.
* Supported brand teams by enhancing internal processes and implementing CRM change management based on current business
requirements to achieve efficient communication and maximum productivity.
Social Media & Digital Advertising Dubai - UAE.
* Responsible for implementing campaigns through websites, email marketing, social media and online advertising.
* Managed social media content creation and uploads for some of the recognized clients in the UAE. Included day to day running
of company’s main social media accounts.
* Liaised with graphic teams on artwork direction and concepts.
Page 2 of 2
* Scheduled content and uploads on multiple social media platforms (e.g. Facebook, Instagram and Twitter) initiating a two-way
engagement with people over these platforms.
* Community Management: Managed responses to end users on social media pages delivering productive communication and
converting online audiences to subscribers.
* Used tactical offers/promotions of relevant products to drive online orders.
* Supported with managing content on clients’ official websites.
Victoria's Secret Beauty & Accessories Dubai - UAE.
* PR & Media Relations: Devised strategic PR communication for GCC countries.
* Managed the production & delivery of marketing materials across 60 stores & 50 counters across GCC.
* Devised marketing, loyalty, market research and sales support plans. Analyzed “preferred customer” database to reduce
undeliverable promotional materials. Managed a yearly budget of 6M.
* Developed relationships with leading regional magazines and blogs spots. Planned and executed radio/ SMS campaigns to
enhance sales figures.
* Established analysis, feedback and 2 way engagement plans with consumers that enhanced data reports to senior management
with sales advancement figures and retention planning.
* Built strong relationships with mall marketing teams on partnership opportunities. Developed instore POS signage.
* Ensured all marketing collaterals comply with the host brand & retail partner's guidelines.
Dubai - UAE.
* Client servicing and relationship building.
* Organized promotional staff as per client requirement.
* Planned strategies for brand activation, promotional campaigns and exhibitions.
* Attained necessary government approvals for events and promotions from the ministry.
* Organized press conferences, media invites and press releases.
* Managed event entertainment bookings, performers, videographers, photographers, hosts and DJs.
–