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Lacheln Reyes, marketing coordinator

Lacheln Reyes

marketing coordinator·Cayan Group

United Arab Emirates

Diploma, Computer Programming

Work experience

Total years of experience: 8 years, 8 months

marketing coordinator

March 2016 - December 2019

Cayan Group

Dubai, United Arab Emirates

March 2016 - December 2019

• Assist the Director - Marketing and Communications in the day to day activities and ensures delivered accurately.
• Planning, developing and implementing effective marketing communication campaigns.
• Prepare creative briefs and collaborate with outsource creative designers to produce materials of visual impact and within the brand guidelines
• Plan and organize corporate and sales events.
• Contribute to marketing and creative brainstorm initiatives.
• Identify and propose internal/external ideas and initiatives promoting general awareness of the company brand.
• Manage print contractors and advertising companies for marketing collaterals e.g. brochure, flier, roll-ups, signages, and banners.
• Conduct site inspections to monitor the status of all outdoor advertising mediums e.g. Hoarding, Billboards, Fence, Signboards & fence flags and ensuring in good condition.
• Assist in the content creation process for digital channels in a timely manner.
• Plan and execute email campaigns, online promotions, content creation, and posting.
• Ensure adherence to the corporate brand guidelines (branding layout, display, and social media, etc.) in all marketing initiatives
• Lease with an agency to execute digital marketing campaign plans including social media advertisement, landing page, SEO, SEM & PPC to a target audience.
• Coordinates Website developing, improvement and update
• Overseeing and coordinating with all subsidiaries' marketing requirements.
• Provide all the necessary marketing tools with the sales team
• Participating in local and international awards as real estate developer in different criteria.

Company industry:
Real Estate
Job role:
Marketing and PR

sales and marketing coordinator

July 2014 - February 2016

Omniyat

Dubai, United Arab Emirates

July 2014 - February 2016

• Preparing Agency and freelance agreement.
• In charge of Online Real Estate Software and database Salesforce (Property base) for updating, listings, requests, offers, contacts, companies, and daily activities.
• Preparing Internal (Sales Manager) and external (Agents) commissions.
• Preparing Different contracts, Tenancy/Leasing Agreement, Reservation, & MOU.
• Provide assistance to Sales Managers especially with the Head of Sales.
• Meeting arrangement, Business trips, hotel, and flight booking.
• Preparing Monthly & Weekly sales reports.
• Maintaining records such as General files & Databases.
• Email correspondence, client enquiries, request and follow up regarding Omniyat Projects.
• Conducting “Sales Managers” for sales force training.
• Keeping Track of SPA (Sales and Purchase Agreement), payments, commissions, & client information.
• Liaises for approvals for all submissions /requests from the management.
• Liaises with Finance departments to follow up and get confirmation of payments.
• Liaises to Legal department to get the approval of amended Contracts and Agreements.
• Dealing with clients queries with regards to our projects and availabilities.
• Generating leads queries from call Center, Omniyat website, and Omniyat registrations.
• Liaises to Sales admin & collection to get receipts, the status of all the transfer payments from clients and an escrow account.
• Arranged pick up documents and send via courier.
• Arrange RERA training/exam, apply Good Conduct Certificate online and apply the broker’s card using Trakheesi online by the Land Department.
• Handles Document controlling with complete knowledge of filing system and keeping data’s also preparing meeting minutes.

Company industry:
Real Estate
Job role:
Sales

Head Administrator

March 2012 - June 2012

Aqua Properties

Dubai, United Arab Emirates

March 2012 - June 2012

Manage Online Real Estate CRM software and database (Masterkey/Propspace).
•CRM usage for listings online, social marketing, campaigns, newsletter with different templates, client data information, SMS, direct mail and generating leads.
•Keeping all data’s and web portals up to dates such as Dubizzle, Property Finder, Just Property and just rentals.
•Ensure agents are registered and undergo RERA (Real estate regulatory agency) training to get the license or Broker ID.
•Coordinate with agents and collect all the documentation of sold and rented properties to maintain records.
•Maintain sales and leasing records, inventory of listed property, follow up clients to ensure availabilities.
•Preparing Weekly, Monthly, Annual Leads report summarizes total leads.
•Coordinate and arrange selling agency contracts from different Developers.
•Respond to incoming and outgoing emails via Microsoft outlook.
•Deal with clients and aiding high quality of customer service.
•Administrative support duties include managing files, documents, and company requirements
•Preparing tenancy contracts, MOU, invoices, issue receipts, and different correspondence letters.
•Attend meetings taking minutes and keeping notes; attend a training session for real estate software program
•Manage different online portal from the Land Department (e.g. e-Mart)
•Supervised new admin under training.
•Provide assistance to top management, agents and administrators.
•Manage special transaction register STR (Special transaction Register) from RERA allocated numbers for each listing.
•Providing assistance to accounts manager for Bank follow up, Bank transfer, keep holding cheque, arrange cheque for banking, requesting manager’s cheque and organized accounts file.

Company industry:
Real Estate
Job role:
Administration

Senior Administrator

February 2011 - February 2012

Kingsgate Real Estate Brokers

Dubai, United Arab Emirates

February 2011 - February 2012

Managed incoming and outgoing telephone calls and email enquiry.
Organized and maintains company database to CRM.
Organized Files and documents soft and hard copies.
Managed sales team advertisements for sale and rental in portals, website and newspapers.
Communicate verbally and in writing to answer inquiries and provide information
Proficient in all Microsoft Offices such as Excel, Word and PowerPoint presentation, fast typing skills.
Managed Client Relation Manager (CRM) perform customer service functions and plays a critical role for a company in consulting and learning a client’s business.
Respond and provide assistance to walk-in clients with their queries regarding property rentals and sales.
Manage and keep all the transactions and deals with all the agents and report the transaction every month to the finance and CEO.
coordinate the flow of information both internally and externally
Respond to incoming and outgoing emails via Microsoft Exchange.
Prepares correspondence, letters, memoranda, reports, minutes of meeting and the like for the Manager.

Company industry:
Real Estate
Job role:
Administration

sales staff

May 2009 - February 2011

Reserve Naturelle (BTC Fashion General Trading Co.)

Dubai, United Arab Emirates

May 2009 - February 2011

Sell perfumes / cosmetics / skincare and promote the product, ensure high level of customer to maintain long lasting relationship with customers
Verify stocks daily and place order with the Shop Supervisor for the required quantity of products/brands to ensure that minimum stocks are maintained at all times.
Merchandise products in the store shelves to ensure maximum visibility and exposure to the product/brand.
Stand at specially erected podiums to do product sampling at the time of product launches to attract the attention of a large customer base and obtain visibility/publicity.
Participate actively in sales promotions to increase sales and meet targets.
Gather market intelligence on competitor’s products, pricing, promotions, display materials, etc. to meet and stay ahead of competition.
Prepare and submit weekly, monthly and annual reports for Total leads, listings and web portals to monitor profitability of operations.
Attending cashier duties by staff rotation.
Submission of daily report such us sales achieved.

Company industry:
Perfume & Cosmetics
Job role:
Sales

Education

AMA Computer College

January 2000

January 2000

Diploma, Computer Programming

Philippines

St. John the Apostle Academy

January 1998

January 1998

High school or equivalent, Secondary Education

Philippines

Skills

Reporting
Expert
Reporting
Expert
Administration
Expert
Administration
Expert
Troubleshooting
Expert
Troubleshooting
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Residential Listings
Expert
Residential Listings
Expert
ADMINISTRATIVE SUPPORT
Expert
ADMINISTRATIVE SUPPORT
Expert
ADOBE PHOTOSHOP
Expert
ADOBE PHOTOSHOP
Expert
ADVERTISING
Intermediate
ADVERTISING
Intermediate
ASSETS RECOVERY
Beginner
ASSETS RECOVERY
Beginner
BANKING
Beginner
BANKING
Beginner
BANNERS
Expert
BANNERS
Expert
BROCHURE DESIGN
Beginner
BROCHURE DESIGN
Beginner
CALL CENTER
Beginner
CALL CENTER
Beginner
COMPETITIVE
Expert
COMPETITIVE
Expert
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
Reporting
Expert
Reporting
Expert
Administration
Expert
Administration
Expert
Troubleshooting
Expert
Troubleshooting
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Residential Listings
Expert
Residential Listings
Expert

Languages

English

Expert

Hobbies and interests

internet surfing, mobile games, watching movies and series