Murad Mohammed

Bravocenters.com provides unique designs with creative hands for a modern life with a new concept in the retail sector, it launched luxury showrooms with a new concept to be one of the pioneers in providing a distinguished shopping experience for all household and personal necessities and decoration.
Accomplishments:
• Proffered though leadership and prudent consultancy on the best e-commerce advice and solutions for harnessing/driving next-level performance.
• Successfully established digital o2o strategy and led all online sales activities and rolled-out projects in the Saudi market
Responsibilities:
• Building brand equity for the company’s iconic brands. Launching the brand, Evangelizing business vision, establishing sales plans, setting pace for the next stage of growth, and crafting winning strategies that drive brand performance to achieve growth targets.
• Acquired global experience and accomplishment in the perfume business, supervised the production line starting from the manufacturing of bottles, the design of the packaging, all the way to the perfume content. As well as Packaging and shipping responsibilities.
• Social media fanatic and a great contributor to content creation and providing strategic vision for all digital marketing initiatives. Supervising photoshoots and events
• Marketing expert, served as Evangelist and Ambassador for innovation and transformation around the business. Sharing trends, future forecasts, and predictions across the business. Liaising with Influencers for marketing purposes.
• Shouldering onus for budgetary responsibility for marketing spend.
• Integrating tax and accounting systems into the website for VAT purposes.

Scent4me is a Saudi company founded and shaped around the vision of 2030. Scent4me has a line of perfumes that is sold online.
Accomplishments:
• Proffered though leadership and prudent consultancy on the best e-commerce advice and solutions for harnessing/driving next-level performance.
• Successfully established digital o2o strategy and led all online sales activities and rolled-out projects in the Saudi market
Responsibilities:
• Building brand equity for the company’s iconic brands. Launching the brand, Evangelizing business vision, establishing sales plans, setting pace for the next stage of growth, and crafting winning strategies that drive brand performance to achieve growth targets.
• Acquired global experience and accomplishment in the perfume business, supervised the production line starting from the manufacturing of bottles, the design of the packaging, all the way to the perfume content. As well as Packaging and shipping responsibilities.
• Social media fanatic and a great contributor to content creation and providing strategic vision for all digital marketing initiatives. Supervising photoshoots and events
• Marketing expert, served as Evangelist and Ambassador for innovation and transformation around the business. Sharing trends, future forecasts, and predictions across the business. Liaising with Influencers for marketing purposes.
• Shouldering onus for budgetary responsibility for marketing spend.
• Integrating tax and accounting systems into the website for VAT purposes.

Rosemary perfumes, is a Saudi perfumes company with more than 60 branches across Turkey, Egypt, and Saudi Arabia.
Accomplishments:
• Instrumental in articulating a vision and shaping the evolution of the eCommerce business.
• Played a pivotal role in the development of digital experience that aided online business growth and expansion of WaaaW and rosemaryperfumes across KSA and Gulf countries.
• Under my leadership dramatically accelerated the customer base by 12% through innovative marketing strategies.
• Provided thought leadership, innovation, and process optimization initiatives. Led execution of eCommerce growth agenda in line with P&L while maintaining the brand appeal.
• Established an e-commerce website for the company that will eventually lead to minimizing the number of physical stores and increasing the scope of customers worldwide.
• Embraced O2O, driving online sales and rolling-out projects in GCC, Africa, and Turkish markets.
• Built a dynamic team of Developers, Business Managers, Content Writers, and Designers to run the platform.
• Digitalization of data by generating EANs and SKUs for new and pre-existing perfumes.
• Merged stock and sales between physical stores and websites which led to minimizing margins of error.
• Set up a new digital customer journey & eCommerce team right from recruitment, coaching for customer touchpoints data analytics, and providing shoppers with the best of both shopping worlds.
• Administered development of several digital applications including the eCommerce website for products & Services, omnichannel point of sale app, and various micro-applications therein.
• Definition of overall CX/ UX/ UI of all applications in line with RoseMary’s strategy and CI/CD standard.

Responsibilities:
• Commanded the entire e-commerce division, developed and executed a best-in-class global E-Commerce strategy leveraged paid and direct response campaigns, integrated marketing tactics, brand awareness outreach, promotional calendars and innovation to drive revenue growth.
• Benchmarked and measurement to increase conversions, cross-sell, drive platform-specific influencer activities, and focus on upselling to increase customer engagement via multiple digital channels, to help build a culture of continuous improvement, constant testing, and transparency.
• Generated reports on current online revenue, performance, trends and projections for future revenue and performance.
• Partnered with Marketing Team to develop campaign and website creative assets in line with brand strategy, marketing calendars, product performance and promotions.
• Shaped eCommerce intelligence solutions, developed and executed growth strategies for website traffic, marketing databases, online customers, audiences and followers.
• Developed and executed digital marketing strategies for brand and product awareness, eCommerce sales and wholesale account support across all digital channels.
• Championed continuous improvement, innovation and scale of digital properties. Facilitated website enhancements every quarter to improve user experience, performance and conversions.
• Led innovations to identify impactful, economically-viable, and scalable new growth drivers.
• Stealth Leader, Synergist, and Culture Builder- who sets clear strategic objectives, and motivates a dynamic team to deliver exceptional results.

WaaaW.com is a platform that was designed to be number one in Saudi Arabia and Gulf countries to take customers on an astonishing journey to the most famous brands in the world for perfumes, makeup, and skincare products at great prices.
Accomplishments:
• Instrumental in articulating a vision and shaping the evolution of the eCommerce business.
• Played a pivotal role in the development of digital experience that aided online business growth and expansion of WaaaW and rosemaryperfumes across KSA and Gulf countries.
• Under my leadership dramatically accelerated the customer base by 12% through innovative marketing strategies.
• Provided thought leadership, innovation, and process optimization initiatives. Led execution of eCommerce growth agenda in line with P&L while maintaining the brand appeal.
• Established an e-commerce website for the company that will eventually lead to minimizing the number of physical stores and increasing the scope of customers worldwide.
• Embraced O2O, driving online sales and rolling-out projects in GCC, Africa, and Turkish markets.
• Built a dynamic team of Developers, Business Managers, Content Writers, and Designers to run the platform.
• Digitalization of data by generating EANs and SKUs for new and pre-existing perfumes.
• Merged stock and sales between physical stores and websites which led to minimizing margins of error.
• Set up a new digital customer journey & eCommerce team right from recruitment, coaching for customer touchpoints data analytics, and providing shoppers with the best of both shopping worlds.
• Administered development of several digital applications including the eCommerce website for products & Services, omnichannel point of sale app, and various micro-applications therein.
• Definition of overall CX/ UX/ UI of all applications in line with RoseMary’s strategy and CI/CD standard.

Responsibilities:
• Commanded the entire e-commerce division, developed and executed a best-in-class global E-Commerce strategy leveraged paid and direct response campaigns, integrated marketing tactics, brand awareness outreach, promotional calendars and innovation to drive revenue growth.
• Benchmarked and measurement to increase conversions, cross-sell, drive platform-specific influencer activities, and focus on upselling to increase customer engagement via multiple digital channels, to help build a culture of continuous improvement, constant testing, and transparency.
• Generated reports on current online revenue, performance, trends and projections for future revenue and performance.
• Partnered with Marketing Team to develop campaign and website creative assets in line with brand strategy, marketing calendars, product performance and promotions.
• Shaped eCommerce intelligence solutions, developed and executed growth strategies for website traffic, marketing databases, online customers, audiences and followers.
• Developed and executed digital marketing strategies for brand and product awareness, eCommerce sales and wholesale account support across all digital channels.
• Championed continuous improvement, innovation and scale of digital properties. Facilitated website enhancements every quarter to improve user experience, performance and conversions.
• Led innovations to identify impactful, economically-viable, and scalable new growth drivers.
• Stealth Leader, Synergist, and Culture Builder- who sets clear strategic objectives, and motivates a dynamic team to deliver exceptional results.

ALMALL has been created to be in line with Saudi Arabia's overall vision, designed to become the region’s number one e-commerce portal. It is set to become the first e-commerce site to span Saudi Arabia, the UAE, and the rest of the Gulf region.

Joined the organization as Business Development Manager, moved on upward career trajectories, to merit promotion to the position of Head of Business Development
Designation Chronology:
• February 2018 - June 2020: Head of Business Development
• February 2014 - January 2018: Business Development Manager

Accomplishments:
• Provided visionary leadership for initiating new Partner relationships, thereby securing synergistic strategic alliances and business opportunities.
• Played a pivotal role in growing a robust portfolio of key accounts.
Responsibilities:
• Built and implemented go‑to‑market strategy by category and region. Teamed up with Business associates for effective product assortment, e‑shelf merchandising, and promotions and pricing recommendations.
• Provided data-driven insights whilst tracking unexpected patterns and trends in sales.
• Recruited, trained and coached a team of Business Development Executives. Employed strong leadership skills to inspire, and motivate winning teams & utilizing strategic vision to steer businesses toward value-added & productive goals.

Accomplishments and Responsibilities as Business Development Manager (February 2014 - January 2018):
• Drove and implemented business development strategy, and drive sustainable financial growth by boosting business and forging strong relationships with sellers.
• Secured new sellers for the Almall via cold calls, in‑person visits, referrals from contacts and networking on social media.
• Prepared the business process portfolio to enlighten sellers’ decision-making.
• Negotiated, closed and onboarded new sellers. Successfully negotiating contractual provisions with key retail channel partners to reduce the cost of doing business, optimize trade investment, introduced full conditionality of spent & maximized ROI.
• Build relationships to ensure the successful delivery of the short, medium and long-term expectations of Mall stakeholders whilst implementing strategies to advance our retailer's revenue, profitability, operations and sustainability.

Responsibilities:
• Delivered strategic marketing leadership to propel revenue/growth, and define and refine corporate brand recognition.
• Led data-driven assessment and refinement of marketing tactics and reported to the Regional Director.
• Established campaigns & media plans. Drove optimization strategies based on objectives and agreed-upon performance metrics.
• Administered implementation and preparation of newspaper Specialized Supplements.
• Produced monthly and quarterly marketing and PR metrics and guided ongoing enhancement. Ensured that PR activity delivers against business objectives and articulated key messages.

Previous Professional Experiences:
• March 2008 - September 2010: Marketing Executive, Sabil E-Marketing