Laiba Imran

• Spearheaded product initiatives for the leading MENA career platform, enhancing user experience across web and mobile (Android & iOS).
• Streamlined job seeker onboarding processes, significantly reducing drop-off rates during CV creation flows.
• Identified and addressed friction points in the user journey, resulting in improved activation rates and long-term user retention.
• Conducted in-depth analysis of App Store Optimization (ASO) strategies, driving organic acquisition and enhancing first-time user engagement.
• Collaborated cross-functionally with design and engineering teams to ensure alignment on product vision and execution.
• Leveraged user feedback and data analytics to inform product decisions and prioritize feature development.