Senior Cybersecurity Awareness Specialist
Riyadh Airports
Total years of experience :10 years, 4 Months
• Developing the strategy, goals, and objectives for information security training, and awareness program.
• Develop and maintain information security awareness digital materials.
• Designing and conducting cybersecurity awareness training, workshops, and phishing Simulation Campaigns.
• Working with Corporate Communication team and business leaders to increase visibility, education, and cybersecurity awareness.
• Conducting different methods of testing’ knowledge regarding cybersecurity, to determine the week points.
• Providing recommendations for future strategic initiatives through competitive and financial analysis.
• Ensuring that the information security awareness program communicates the security policies and requirements.
• Creating a metrics framework that can effectively measure engagement, behaviors, and impact.
• Documenting reports with clarity, and issuing findings with effective recommendations
• Designing and planning the required change management interventions required to successfully embed the change.
- Developing and executing marketing plans to achieve short terms & Long term Brands objectives (Market share, volumes, consumer KPI’s).
- Developing, executing, managing, and analyzing social media and digital marketing campaigns to support audience outreach and marketing goals.
- Curating and managing digital content (written, photos, and video) and social media advertising.
- Managing social media contents of all the platforms by collaborating with other functions/ departments to ensure the accuracy and appropriateness of any posted content.
- Tracking, analyzing, and recording results of campaigns for the Monthly PR Report and Clippings file, and supporting Administrative duties as required.
- Monitoring social media trends along with conducting competitive analysis studies on social media competitors to ensure that the organization is ahead of the competition
- Identifying customer response to content posted on social media and provide feedback
- Producing weekly/monthly reports on performance, moderation statistics, issues, outcomes, and possible solutions.
- Monitoring and solving any issues related to the operations of the social media pages efficiently and in a timely manner to ensure its effectiveness.
- Defining and executing marketing and communication activities according to our marketing plan.
- Creating and managing a calendar of events such as webinars, conferences.
- Graphic design capabilities using Photoshop and Illustrator.
- Creating brochures, flyers and Posters for Marketing.
- Overseeing and managing financial budgets.
- Developing and ensuring appropriate implementation of various advertising and marketing plans.
- Managing all social media programmes, including forums, blogs, and social networking sites.
- Managing daily activities, press and marketing communications agencies.
- Comprehensive digital marketing capability current with social media, SEO and online trends.
- Partnering with Telecom Providers / Researching Data to launch SMS Campaigns.
- Dealing with Question & Answers on Social Media ( Twitter / Instagram / Snapchat / Facebook)
- Well-versed in research strategies.
- Managing online marketing campaigns.
- Defining campaign goals.
- Providing analytical support to the Marketing department.
- Managing PR communication in TV Broadcast Channels ( MBC / Alarabia / Rotana / Saudi Channel ) for Dr. Fadi Nasr.
- Conduct market research to find answers about consumer requirements, habits and trends.
- Conducting market surveys to define target audience, constructing forecasts and budgets.
- Managing digital budgets and improving performance of Paid Search advertising and organic search traffic.
- Conducting keyword research.
- Organised trade shows and marketing events.
- customer relationships.
- Brainstorm and develop ideas for creative marketing campaigns.
- Prepared price sheets and ordered marketing supplies.
- Handle all parts of the event planning process.
- Coordinated ticket sales and tracked attendees.
- Planned event advertising, including media outlets, graphics, and communications.
- Collated and distributed event materials.
- Coordinated with field officers for various programs.
- Evaluated information and designed marketing copies for sale activities.
- Controlled costs in-line with department objectives and business plans.