Lara Sharaf

Formulated and executed comprehensive B2B public relations and communication strategies to elevate the brands footprint across major shipping, freight forwarding, and trade routes connecting the UAE, China, and regional African markets.

Cultivated and maintained strategic relationships with key maritime, aviation, and supply chain media outlets throughout the GCC, securing high-impact coverage for corporate milestones and expanded logistics capabilities.

Collaborated directly with corporate leadership to draft official declarations, compliance-driven press announcements, and stakeholder briefings regarding regional trade operations, customs alignment, and general trading expansion.

Spearheaded the development of targeted corporate marketing materials, promotional digital media assets, and crisis communication protocols to build and protect brand equity in a dynamic global market.

• Formulated and executed comprehensive B2B public relations and communication strategies to elevate the
brands footprint across major shipping, freight forwarding, and trade routes connecting the UAE, China, and
regional African markets.
• Cultivated and maintained strategic relationships with key maritime, aviation, and supply chain media outlets
throughout the GCC, securing high-impact coverage for corporate milestones and expanded logistics
capabilities.
• Collaborated directly with corporate leadership to draft official declarations, compliance-driven press
announcements, and stakeholder briefings regarding regional trade operations, customs alignment, and
general trading expansion.
• Spearheaded the development of targeted corporate marketing materials, promotional digital media assets, and
crisis communication protocols to build and protect brand equity in a dynamic global market.

Spearheaded digital communication and multi-channel marketing strategies that significantly boosted volunteer
engagement and optimized community onboarding.
• Crafted compliant, brand-aligned content focusing on sustainability and corporate objectives, elevating the
organizations regional messaging matrix.
• Analyzed digital engagement metrics and performance KPIs to identify market gaps, rapidly implementing
targeted training programs to improve user retention.

• Spearheaded digital communication and multi-channel marketing strategies that significantly boosted volunteer
engagement and optimized community onboarding.
• Crafted compliant, brand-aligned content focusing on sustainability and corporate objectives, elevating the
organizations regional messaging matrix.
• Analyzed digital engagement metrics and performance KPIs to identify market gaps, rapidly implementing
targeted training programs to improve user retention.

• Directed the design and content strategy for high-profile participant resources and interactive onboarding
assets for the Photo Voice Project.
• Synthesized complex qualitative data and research insights into high-impact digital reports, directly increasing
external stakeholder buy-in and project participation.
• Established a structured feedback loop to audit, refine, and optimize digital communication assets, ensuring
top-tier delivery and user experiences.
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• Managed the end-to-end production of competitive marketing collateral and high-value RFP/tender submissions
for major GCC oilfield service contracts.
• Coordinated seamlessly with legal, commercial, HSE, and technical divisions to ensure complex proposals met
rigorous regional compliance standards.
• Actively positioned and marketed innovative Canadian tech solutions to B2B targets in the Middle East,
successfully supporting heavy oil production initiatives in Oman.

• Orchestrated targeted internal communications to streamline onboarding, professional development, and
corporate training programs across diverse international employee groups.
• Audited and overhauled internal HR communication frameworks, drastically increasing accessibility, staff
alignment, and overall employee experience.
• Maintained executive-level consistency in corporate messaging to support critical change management and
organizational initiatives within the Dubai hub.