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Lara Yazigi, Regional Manager Communications EMEA

Lara Yazigi

Regional Manager Communications EMEA·Maximus Gulf

United Arab Emirates

Diploma, Strategic Marketing, Mastering Metrics, and Digital Strategy.

Work experience

Total years of experience: 13 years, 0 months

Regional Manager Communications EMEA

November 2022 - Present

Maximus Gulf

Dubai, United Arab Emirates

November 2022 - Present

Recruited to lead the internal and external communications across the EMEA region, overseeing marcom teams in UAE, KSA, Italy, Sweden, South Korea and
Singapore, I was tasked to build governance standards and controls to ensure consistent brand usage and messaging across all countries.
Company industry:
Human Resources Outsourcing
Job role:
Marketing and PR

Head of Brand Marketing

December 2021 - November 2022

Sharjah Media City

Sharjah, United Arab Emirates

December 2021 - November 2022

led brand transformation and awareness campaigns at Shams. I planned media networking events and established strong government relations to position
Shams as a transformation leader in Sharjah. I managed PR strategy and monitored media reports for brand efficiency. During this time, I have also used my
expertise in crisis and reputation management to safeguard the brand and elevate its reputation.
Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Head of Brand and Communications

July 2021 - December 2021

Emirates Post

Dubai, United Arab Emirates

July 2021 - December 2021

Headhunted to lead the Brand & Communication functions within the new Corporate Marketing Department established as part of Emirates Post transformation journey. The role includes acting as the brand custodian, all the while maintaining a consistent brand positioning across all marketing & communication channels. Wider remit covers handling Internal & External Communication of the organization across the UAE.
Company industry:
Distribution, Supply Chain & Logistics
Job role:
Marketing and PR

Head Of Marketing & Corporate Communications

October 2017 - June 2021

Dulsco

Dubai, United Arab Emirates

October 2017 - June 2021

Headhunted into a strategic role reporting directly to the CEO to lead the transformation of an 83 years old brand in collaboration with external branding agencies. This includes the guardianship of the brand in addition to planning and implementation of a new Communication Strategy across Social Media and Public Relation platforms.
Company industry:
Human Resources Outsourcing
Job role:
Marketing and PR

Head Of Sales and Marketing

April 2014 - June 2017

Build Up LLC

Dubai, United Arab Emirates

April 2014 - June 2017

Recruited to into a senior role to lead the Marketing & Business Development managing a team of 6 marketing & sales professionals responsible for identifying potential opportunities in UAE market and increasing sales revenue.
Company industry:
Events Management
Job role:
Marketing and PR

Client Servicing

March 2013 - April 2014

Fitch, WPP Group

Dubai, United Arab Emirates

I found this job using Bayt.com

March 2013 - April 2014

Recruited into a client facing service capacity to evaluate, pitch and manage multiple key branding projects nationwide. Focused on helping customers make rebrand decisions as well as building new brands from ground level up.
Company industry:
Marketing
Job role:
Marketing and PR

Education

Charted Institute of Marketing

August 2022

August 2022

Diploma, Strategic Marketing, Mastering Metrics, and Digital Strategy.

United Arab Emirates

Tishreen University

September 2006

September 2006

Bachelor's degree, Bachelor of Arts & Humanities

Syria

English Literature (British and Commonwealth)

Skills

Creative Campaigns
Expert
Creative Campaigns
Expert
Marketing communication
Expert
Marketing communication
Expert
Brand Transformation
Expert
Brand Transformation
Expert
Experiential Marketing
Expert
Experiential Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Employee Engagement
Intermediate
Employee Engagement
Intermediate
Corporate Social Responsibility
Expert
Corporate Social Responsibility
Expert

Languages

Arabic
Native Speaker
English
Expert