Latifa Ahmad

- Competition reviews & recommendations on products + communication
- Competitor media campaign reviews
- Marcom tool development: New launches, pop ups, events, look books, invitations, gifts Development of training tools (for example presentations, role plays etc.)
- Social media captions + translations (content is usually sent by HQ.)
- Coming up with ideas and brainstorming on full 360 activations
- Product descriptions and text translation check for website & newsletters
- Support on shoot attendance when needed
- Create a loan form for shoots and consignments
- Manual clipping of stories and posts during press trips
- Press trip clipping report

- organising and managing events and delegations in the innovation hub.
- contacting sponsors / clients

• INTERN IN MARKETING DEPARTMENT, EVENT PLANNING AND ETC.
• ASSISTED THE TEAM WITH BRAINSTORMING AND PLANNING EVENTS SUCH AS WETEX, BREAST CANCER WALKATHON, NATIONAL DAY, CHRISTMAS MARKET.
• ASSIST IN MANAGING PRE- AND ON-SITE REGISTRATION
• WORK WITH MARKETING TEAM TO PLAN AND EXECUTE ALL MARKETING ACTIVITIES NECESSARY TO ENSURE
• SUCCESSFUL EVENTS
• CONTACT VENDORS AS NEEDED TO MOVE EVENT LOGISTICS FORWARD
• ORGANIZE & PURCHASE SUPPLIES FOR EVENT AS NEEDED
• PREPARED BRIEFS AND RAISED PR’S FOR EVENTS
• PROPOSED NEW EVENTS IDEAS.
• ASSIST WITH PROJECTS IN THE AREAS OF MARKETING, EVENT DEVELOPMENT AND SPONSORSHIP/DEVELOPMENT AS NEEDED.
• HELPED TO REVIEW PROPOSALS FOR FUTURE EVENTS.
• CONDUCT OUTBOUND CALLS TO POTENTIAL PARTNERS

• INTERN IN MEDIA AND DIGITAL DEPARTMENT.
• EXPLORED NEW SOCIAL STRATEGIES AND PITCH IDEAS THAT WILL RESONATE AND DRIVE
• ENGAGEMENT
• ASSIST WITH CONTENT CREATION AND TACTICS THAT WILL EXCITE AND ENGAGE EXISTING FOLLOWERS
• ACROSS THE CHANNELS.
• RESEARCH AND HELP IDENTIFY DIGITAL INFLUENCERS THAT CAN ENGAGE AS SUPPORTERS FOR CAMPAIGNS.
• BRAINSTORMED CAMPAIGN IDEAS
• ASSISTED IN CREATING PERFORMANCE AND ACTIVITY REPORTS

• MANAGED, CREATED CONTENT AND POSTS IN SOCIAL MEDIA ACCOUNTS FOR COMPANIES THAT WORK WITH THE AGENCY. USING SOCIAL MEDIA MARKETING TOOLS LIKE ECLINCHER, HOOTSUITE, GOOGLE ANALYTICS TO MAINTAIN THE COMPANY’S BRAND.
• DEVELOPED SOCIAL MEDIA MARKETING CAMPAIGNS
• INTERACTING WITH CUSTOMERS VIA THE COMPANY’S SOCIAL MEDIA ACCOUNTS
• ANALYZED THE COMPANIES DIGITAL MARKETING PLANS AND SOCIAL MEDIA STRATEGIES, IN ADDITION TO IDENTIFYING STRATEGIC WEAKNESSES AND MAKING RECOMMENDATIONS FOR IMPROVEMENTS.
• CREATING CONTENT AND STARTEGIC PLANS THAT MOVE ALONG WITH TRENDS.
• SETTING KEY PERFORMANCE INDICATORS (KPIS) FOR SOCIAL MEDIA CAMPAIGNS, SUCH AS TARGETS FOR A CERTAIN NUMBER OF SHARES OR LIKES AND MEASURING A CAMPAIGN’S PERFORMANCE AGAINST THE KPIS