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Laura  Assal , Business Development Manager

Laura Assal

Business Development Manager·Bature Brewery

Lebanon

Master's degree, Marketing

Work experience

Total years of experience: 11 years, 8 months

Business Development Manager

January 2023 - December 2023

Bature Brewery

Lagos, Nigeria

January 2023 - December 2023

• Lead strategic business growth in ELV and AV markets, identifying new
opportunities through research and networking.
• Built partnerships with architects, contractors, and integrators to increase
project pipelines.
• Managed operational teams and monitored KPIs for improved decision
making.
• Increased sales by 500% within a year by optimizing sales strategy and
client retention.
• Launched CRM system to track customer interactions and sales
performance.
• Managed marketing campaigns, social media, and nationwide brand
activations.
• Represented the company at high-profile events to secure B2B
partnerships.

Company industry:
Food & Beverage Production
Job role:
Management

Senior Sales Coordinator & Business Development

October 2021 - December 2022

Spotlight & Aicon International

Lagos, Nigeria

October 2021 - December 2022

• Expanded client base through outreach, proposal follow-up, and closing
deals locally and internationally.
• Managed sales team and logistics for freight between Lagos and
international suppliers.
• Attended networking events to position the brand and attract prospects.

Company industry:
Construction & Building

Sales Coordinator

March 2021 - October 2021

Spotlight International

Beirut, Lebanon

March 2021 - October 2021

Company industry:
Electric Power Production & Transmission
Job role:
Sales

Account Manager & Tech Sales Specialist (B2B & B2C)

January 2019 - January 2021

Grey Matter SARL / IglooRooms LLC

Jeita, Lebanon

January 2019 - January 2021

Company industry:
Software Development

Customer Service & Reservations Agent

January 2016 - January 2019

Batroun Village Club Hotel

Batroun, Lebanon

January 2016 - January 2019

Company industry:
Hospitality & Accomodation

Founder, Manager & Social Media Editor

January 2015 - January 2018

Tout de Sweet Dessert Restaurant

Batroun, Lebanon

January 2015 - January 2018

Company industry:
Catering, Food Service, & Restaurant

Assistant Manager – Opening & Pre-opening Team

January 2014 - January 2015

L’Auberge de la Mer Hotel

Batroun, Lebanon

January 2014 - January 2015

Company industry:
Hospitality & Accomodation

Intern – Sales & Tourism Packages

January 2014 - January 2014

Nakhal Travel Agency

Jounieh, Lebanon

January 2014 - January 2014

Company industry:
Hospitality & Accomodation

Front Office Agent

April 2010 - October 2010

San Stephano Hotel

Batroun, Lebanon

April 2010 - October 2010

Company industry:
Hospitality & Accomodation

Cashier

March 2008 - November 2008

Bonita Bay Resort / Add Mind Group

Batroun, Lebanon

March 2008 - November 2008

Company industry:
Catering, Food Service, & Restaurant

Waitress

May 2007 - September 2007

Le Marin Seafood Restaurant

Batroun, Lebanon

May 2007 - September 2007

Company industry:
Catering, Food Service, & Restaurant

Education

American University of Technology (AUT)

January 2018

January 2018

Master's degree, Marketing

Lebanon

American University of Culture and Education (AUCE)

January 2014

January 2014

Bachelor's degree, International Hospitality Management

Lebanon

Institut Freddy Attallah

June 2010

June 2010

High school or equivalent, Business Administration And Hospitality Management

Lebanon

Skills

SALES
Expert
SALES
Expert
MARKETING
Expert
MARKETING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
RELATIONSHIP MANAGEMENT
Expert
RELATIONSHIP MANAGEMENT
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Expert
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Expert
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
TEAM LEADERSHIP
Expert
TEAM LEADERSHIP
Expert
COMPETITIVE ANALYSIS
Expert
COMPETITIVE ANALYSIS
Expert

Languages

Arabic
Native Speaker
English
Expert
French
Expert