DESIGN AND MARKETING COORDINATOR
C&CO Group SAS
Total years of experience :12 years, 1 Months
OCTOBER 2013-PRESENT
DESIGN AND MARKETING COORDINATOR
C&CO Group SAS - Bogotá, COLOMBIA
Responsibilities:
Responsible for developing and managing company's Integrated Marketing and Communication Strategy( Online/Offline)
Design both internal and external Marketing Communications programs to enhance corporate culture awareness as well as brand experience within the Company
Create valuable content across all marketing channels including brand website, marketing collateral, social media, PR and internal communications in alignment with the Brands’ voice, image(branding) and interests.
Design a service program through design thinking to improved brand experiences, in order to provide better service by identifying service constrains and opportunities. Line up with customer behavior research and the organization’s approach.
In charge of executing all events from conceptualization to implementation, developing a solid brand experience through marketing activities. (Events such as: Oil & Gas Fairs, Openings, Golf Tournaments, Wine tastings etc.)
Generate Trend Analysis (Observation), SWOT Analysis, Competitor Analysis, Consumer Behavior, Insight Analysis, Concept /Brand Development, Prototyping and Implementations, to build up robust creative strategies and solutions.
Implement Inbound Marketing (Website Optimization, social media, Adwords, Email Marketing, and Landing Pages etc.)
Coordinate e-commerce website design and information elements to ensure content and functionality are updated and maintained.
Support the marketing team in the design of cross-platform marketing materials, including print ads, event, corporate collateral, PowerPoint Presentations and Website Layouts etc. stating C&CO GROUP overall branding.
APRIL 2014-JUNE 2014
Companies Industries: Fashion Design Ecommerce, Hospitality Tourism and travel
Job Role: Design/Creative, Marketing/PR
EXTERNAL MARKETING & DESIGN CONSULTANT
Freelance - Bogotá, COLOMBIA
Responsibilities:
• Construct the Marketing and Communications Strategy proposal for Trendy Atelier (fashion ecommerce startup)
In charge of Corporate Image/ Brand Management for Todo Petroleo and Panthers Machinery. (Account Management)
Assist in Company’s Marketing Communications Strategy, Event Management and Marketing Collateral Design Conceptualization/ implementation. ( including print ads, events, corporate collateral, PowerPoint and Website Layouts etc.)
Develop Digital Marketing Strategies for TodoPetroleo. Manage overall Social Media.
As well as Manage and Support website design and information elements to ensure content and functionality are updated and maintained.
2012 FEBRUARY-JULY
GRAPHIC DESIGNER INTERN
VespaMedia- Buenos Aires, ARGENTINA
Responsibilities:
• Create and execute creative design concepts for various brands.
• Responsible for creating graphic design materials (promotion material), mainly for Facebook
Diploma in Strategic Management of Marketing & Communication at, FEBRUARY 21/2014- JUNE 7/2014: Universidad de la Sabana, Bogotá, COLOMBIA http://www.unisabana.edu.co/
Completed Bachelors in Design with major in Communications Design at, AUGUST 2008 - AUGUST 2013: Universidad de los Andes, Bogotá, COLOMBIA http://www.uniandes.edu.co/
Completed High School at, Newman School, Bogotá, COLOMBIA AUGUST 1996- JUNE 2008: http://newmanschool.phipages.com/