Laura Duran

My main duty is to manage the marketing department. However, in the absent of the CEO, I am considering the most qualify, responsible manager, so I have managed the whole company in several number of times. Base on this trust, I successfully, did a turnaround due to bad management. I aid to optimize all processes of the plant production, technical sales, finance department, and the logistic department in a short period of time. Furthermore, I develop and establish an improved customer relationship that was damage due to past mistakes from the company. I have been able to recuperate about 1 million dollars by repairing relationships with old and current customers; while I have been able to open new markets that earn the company about 8 million dollars total. I develop new marketing strategy, attend, organize and manage marketing campaigns, exhibitions, fairs, forums, and congress, where successfully I was able to gain and match new customers. I implement the creation of a webpage and other social media channels in the company. In order to accomplish some of these goals I:
 Research and found new potential markets.
 Successfully managed the introduction of new products into new countries, and penetrate new markets.
 Introduction and development of new products for our company and managing worldwide distribution.
 Gain a build a positive and strong relationship with potential, new, old, and current customers.
 Travel around the world doing business meetings with individual customers, gaining and closing of negotiations of purchasing orders.
 Accountable for following up with any request for quotations and new purchase request, along with customer service satisfaction.
 Create and follow channels of social media such as, the company’s web page, Facebook, YouTube, Instagram, LinkedIn, etc.
 Ensure that all marketing materials are well presented and promotion materials are updated.
 Management and supervision of staff, and training development.
 Negotiation and purchasing of materials and materials need for production.
 Finding and interviewing potential employees.
 Follow up of the existing and need it marketing inventory.

As a business owner I was in charge of all the aspects of the business. But I strongly focus in the marketing aspects since this was a new business. I develop a webpage, social channels, create brochures, posters, and any propaganda possible venue for advertising. Furthermore, some of my responsibilities include:
 Ensure that all marketing materials are well presented and promotion materials are removed once promotion is over, to assure customers are getting updated information, in order to maintain the business.
 Interact and maintain a strong and positive relationship with parents, while keeping them update constantly, with progress, concerns, or inquiries regarding their children performance and interactions.
 Managing and coordinating children schedules and services.
 Administration and bookkeeping of the income and expenses of the business.
 Supervision of employees and training development.
 Finding new strategies for improvement.

Outside of the normal responsibilities for a teacher, I aid the marketing project manager as part of my master thesis, making several marketing campaigns, attending events, creating marketing materials, and teaching her about social media creation. Furthermore, I was a classroom teacher for the KG2 English section, and after school hours, I offered private English and Spanish classes for all ages. Some of my everyday jobs include:
 Provide writing, speaking, and reading skills to students of all ages from six years of age to 30+
 Additionally, teach Science, Mathematics, and Social Studies to the students as part of the home teacher curriculum.
 Prepare classes, presentations, and final examination.
 Reviewing and examine the skills learn with quizzes in every class and final exams at the end of the course.
 Instruct the curriculum with the addition of extra curriculum activities for better learning.
 Travel for expeditions and any other activities.
 Coach the children dances or other performances for events outside and inside the school.

I had a dual position where as an admissions and records analyst, I provide complex and technical support in specialized areas of student services to include registration, residency, admissions, evaluations, and records using Integrated Database. As marketing and graduation project lead, I was on charge attending and searching different events, fairs, festivals, summits, conferences, and any opportunity where there was opportunity to advertise the college services. Also, I open channels of advertising such as, commercial radio, magazine adds, social media, etc. Some other duties include:
 Offer Spanish/English translation and other customer services needs to all internal and external clientele.
 Provide information and process outgoing transcripts using Credentials.
 Review and post transfer units and clear prerequisites for all incoming transcripts.
 Provide degree/certificate completion information to students.
 Evaluation of high school, undergraduate, graduate and international transcripts using ASSIST and College Source.
 Complete degree/certificate evaluations; IGETC review and certification.
 Perform computer data entry to record and retrieve departmental information and prepare documents.
 Registration related activities such as adding, dropping, petition and transcript processing.
 Lead outreach and orientations for students including high school, middle school, and college.
 Coordinate graduation ceremony tasks among various departments.
 Anticipate project needs, discern work priorities and meet schedules and deadlines with little supervision.
 Operate a variety of office equipment, including computers, printers, typewriters, fax machines, copiers, calculators, and others.

As a public relations intern, I was on charge to create marketing research and development, while building strong relationships with business owners. I create and manage several events, where business owners benefit from the services the chamber offered. Furthermore, I manage the chamber website, constantly communicate with members, create and publish propaganda, access and update the database, and inform the president any suggestions or concerns the members inquired about. I accomplish this by:
 Assisting in planning, development, and implementation of public relations strategies.
 Developing and strong communication channel between the county, the chamber, and the business members of the chamber.
 Coordinated with and answered inquiries from media, general public, and various organizations via email, phone, and face to face.

I was on charge of marketing distribution and coordination, of recruitment, advising, outreach, event and travel planning for international students. In addition, I coordinate, manage, and supervise:
 The International and regional public relations.
 Selection of hiring safe personnel for school orientations tours, trips, and parties.
 Facilitation of contracts with educational institutions.
 Provided office services by implementing administrative systems, procedures, and policies.
 Provide Spanish/English translation to external clientele and the students.
 Assisted in coordinating, organizing, monitoring and processing workflow throughout the organization.
 Established and maintained positive staff and public relations; receive telephone calls and greet office visitors.
 Assisted in maintaining calendars and in scheduling appointments, meetings and conferences.
 Operated standard office equipment, mainframe computer terminals and microcomputers proficiently.

In the absent of the general manager, I supervise and oriented colleges and customers. I was on charge to aid the Spanish speaking customers, and some of my other duties included:
 Prepared employees schedule, inventory, and customer service.
 Organize and report monthly inventory.
 Train store staff by reviewing and revising orientation to products and sales training materials.
 Maintain quality service by establishing and enforcing organization standards.