Editor and Public Relations
Outdoor UAE Magazine
مجموع سنوات الخبرة :21 years, 4 أشهر
Magazine Editor and Public Relations
As editor and public relations, I am responsible for writing a monthly travel article as well as securing strategic partnerships with radio and print media.
Key Achievements
•In the final stages of setting up a strategic partnership with a key radio station and newspaper
Responsibilities;
•Copy writing: Write monthly articles, press releases, business presentations and proposals
•Public Relations: Develop and distribute press releases for OutdoorUAE
•Brand Management
•Research: Ideas for content, trends in the market, background on strategic partners
•Establish and develop strategic partnerships with airlines, hotels, radio and newspapers
•Deliver partnership presentations
•Assist with internal and external events
•Assist with the development of the company’s new website (soon to be launched)
•Account Management
Public Relations Manager
Just recently launched, ODU Media is the new Marketing and Communications division of the magazine, OutdoorUAE.
Responsibilities;
•Copy writing: press releases for external clients - thinking of creative ways to position the client in the media.
•Liaising with the media to position articles
•Developing and implementing market awareness strategies for external clients
•Account Management
•Business Development - establishing new clients for our portfolio
Director
Laura Kate Australia Pty Ltd is an online start up within the fitness, health and lifestyle sector. www.laurakateaustralia.com. I was responsible for the entire development and launch of this company.
Key Achievements
•Successfully launched the company Laura Kate Australia Pty Ltd
•Secured investment partnership with Angel investor
•Produced the video workout (current product)
Responsibilities;
•Project Management: Coordinated the entire product and company development from concept to launch.
•Copy writing: Blog articles, website, press releases, marketing collateral, briefs for external agencies (advertising, PR, graphic design, web design, affiliates, partners)
•Business Development (including pitches and formal proposals to B2B affiliates)
•Business Development: Pitch to angel investors - secured partnership
•Negotiation: Sponsors, angel investors, external agencies, advertising agencies,
•Product Development - Project managed entire film production including, set location, themes, brand images, script writing, music, hiring of relevant staff, briefs, story boards
•Market research: Online and offline market, target audience behaviour
•Brand Management (development from concept to product)
•Planning: Marketing plan, marketing calendar, budget, financial strategy, experiential events
•Advertising and engagement: ATL and BTL
Adventure HQ is an outdoor adventure superstore located in Times Square Centre, Dubai. I was hired for this contract to formulate the brand rollout strategy, the marketing plan as well as develop content for the marketing collateral.
Responsibilities:
•Planning: Annual marketing plan, strategy, marketing calendar, marketing budget
•Project Management: Coordinating external agencies (PR and advertising) for the Grand Opening Launch
•Brand Management
•Copy writing: Entire website, marketing plan, Adventure HQ brand presentation, ambassador contracts, briefs for external agencies and internal departments
This position was a 6 month assignment researching and analysing the Middle East to assess the viability of exporting lobster. Upon completion of this research, I was then required to develop and implement the business strategy.
Key Achievements
• Awarded the Sanitarium prize for International Marketing based upon my discoveries and coordination of activities.
Brand and Marketing Manager
This role required me to manage the brand development and marketing of a unique personal training service designed for Brides-to-be and group fitness Boot Camps for school girls.
Responsibilities;
• Business Development: B2B and B2C - I was regularly required to pitch to school staff. Upon their expression of interest I would develop and present formal proposals as well as conduct dynamic presentations to the 100+ borders
• Copy writing: press releases, newsletters, flyers
• Brand Management:
• Project management: 8 staff, workshops,
• Planning: Marketing plan, marketing calendar, budget, events, trade-fares .
Offered to do honors based upon my GPA Awarded the Sanitarium Marketing Excellence prize for International Marketing
Finished within the top 10% of my class