Trade Marketing Manager
IFFCO Kuwait
مجموع سنوات الخبرة :26 years, 11 أشهر
Serve as an integral part of the Sales and Marketing Team.
Plan and execute Brand activations in Kuwait
Work closely with Category Managers during product launch and ensure the products and services meet market needs and execute on time and on budget.
Implemented discipline on executions in the market and control on spends
Implemented tracker for In-market Stock and tracker to monitor offtake for analysis by SKU
Independently handle forecasting and demand planning
Report on Gap Analysis by customer by SKU
Execution of promotions and sampling campaigns, distribution, monitoring, pricing and merchandising objectives in all trade channels with the 6 P’s model objectives and Perfect Store initiatives.
Developed customer business plan and account specific promotions and profitability
Plan ahead for OOS situations and impact on sales
Integral team-member during annual budget and volume target for the year.
Conceptualize and implement branding initiatives to drive Brand growth and channel growth
Quantify and execute brand growth in increasing / enhancing the Share of shelf and increasing the Share of Display in all channels.
Tracking the market trend & evolution and competitor activities
Continuous improvement on “Quick Wins” within process
Market study for acquiring new brands
Achievements:
- Optimized the spend on trade executions by reducing the cost of business to 15% on Revenue
- Increased sales achievement by 32% for Biscuits and 10% for Oil in 5 months by filling gaps and optimizing the execution in the market.
- Introduction of IMS, brought down the market returns to 2% on sales from 12%
- Negotiate for better prices from supplier and gained Margins upto 6% from 2% earlier.
- Monitor the executions and implement as per the guidelines and within specified timeframe.
- Streamlining the process in Trade marketing spends
Serve as an integral part of the Sales and Marketing Team.
Maintain the No.1 Market share across all brands
Achieve excellence in execution for Mondelēz International marketing and sales activities.
Work closely with supplier’s trade marketing & sales strategy team during product launch and ensure the products and services meet market needs and execute on time and on budget.
Team member during forecasting and demand planning
Reporting of the KPI’s to the supplier & preparation of the Monthly business review
Execution of promotions and sampling campaigns, distribution, monitoring, pricing and merchandising objectives in all trade channels with the 6 P’s model objectives and Perfect Store initiatives.
Roll the month by conducting sales trainings, set monthly objectives/ priorities & Monthly Activation Plan
Developed customer business plan and account specific promotions and profitability
Plan ahead for OOS situations and impact on sales
Rollout and monitor the “Perfect Store” concept across the trade
Integral team-member during annual budget and volume target for the year.
Conceptualize and implement branding initiatives to drive Brand growth and channel growth
Quantify and execute brand growth in increasing / enhancing the Share of shelf and increasing the Share of Display in all channels.
Tracking the market trend & evolution and competitor activities
Continuous improvement on “Quick Wins” within process
Trained on SAP system, BEX, Business Object/ Intelligence, and Lean Six Sigma
Handling channel sales for Office Imaging Systems & solutions in Goa and Ratnagiri (Maharashtra).
Strategy & Timeline planning
Planning and forecasting sales.
PR & Handling of Media (Newspaper/ Magazines/ TV/ Radio/ Social Sites)
Conducted training to Channel Partners.
Liaison with Goa Chamber of Commerce and other Government institutions.
Increased reach of the brand and maintain the no.1 position in market.
Achievements:
Achieved 34% growth in H1 vs LY
Expanded the channels institution by adding more partners
Bagged a Govt order of worth Rs 0.32 crore overthrowing all competition
Increased market share and maintain the no. 1 position in the region
Spearheading the sales department for preparing the strategy for Palfinger Market in the East region.
Execute plans within the approved budgets.
Attend conferences to provide sales Team with information and proposals concerning the promotion, distribution, and pricing of company products or services.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Achievements:
Created processes that were applied across all Palfinger dealers in India.
Achieving excellence in execution of Kraft Foods marketing and sales activities.
Plan & Execute the CBP for all Trade Channels.
Execute plans within the approved volume and budgets and monitor EDS.
Serve as an integral part of the Sales and Marketing Team.
Analysis highlighting GAPS and OPPORTUNITIES.
Execution of promotions and sampling campaigns, distribution, monitoring, pricing and merchandising objectives in all trade channels
Attend conferences to provide sales Team with information and proposals concerning the promotion, distribution, and pricing of company products or services.
Gathering, recording and analyzing information relating to the sales. Collecting market data and be able to synthesize ideas and strategies based on the findings.
Compile and interpret results and provide analytical support for Division Manager.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Forecast and track marketing and sales trends, analyzing collected data
Developed and implemented POPM Audit
Preparation of yearly Budget and monthly targets to achieve the top line.
Handled Roadshows and vision training for new launches.
Gather information regarding SKU stock to forecast the replenishment of fresh stock
Analysis of Slow moving Stock and preparation to liquidate the same.
Assisted in Six Sigma Project for the entire Division by providing analysis, graphical reports and findings.
Preparation of Balanced Scorecard of Top Clients.
Assisted in Operational Excellence.
Automated processes that were previously done manually hence reducing the time frame and manly hours.
• Managed 5 sales representatives within the region.
Implemented training course - speeding profitability and targeting potential clients.
Monitored, tracked and managed positioning reports.
Attending meetings with top notch management for introducing our services and convincing them to work with us.
Support the sale process by seeking out potential business opportunities and keeping abreast on industry information.
Monitoring competitor’s brand and services.
Prepare Media Plan as per requirement.
Studying potential line of product to stay one-up against the competition.
Preparing Business Proposals on new line of products and services.
Achieved division sales to 1.8million KD for the closing year 2006.
Created an awareness newsletter sent as email to all the clients in Kuwait and GCC countries.
Incorporated email marketing as a mainstream channel for communication and lead generation
Organized and participated in exhibition for Sign and Graphics Imaging 2006 in Dubai.
Automated processes that was multifunctional and easy to use.
Helped other lines of business during the start-up and execution.
Human Resource Dept.
• Preparation of Travel Document for around 1000 staff.
• Mobilization and Secondment of staff in and around the GCC countries to KEO’s branches.
• Negotiate with Travel Agencies and Hoteliers for best deal.
• Applying on internet for trade show participation.
Marketing Executive Assistant
• Provided assistance to the Marketing Executive with sales forecasting and budgeting.
• Assistance in preparing Business Report.
• Prepared management reports using graphs.
Project Co-ordinator
• Assisting the Project Manager with correspondences, quotations, BOQ, reading of drawings (furniture count etc..) & overall project co-ordination.
• Preparation of management reports as required by the Project Manager.
• Provided assistance to Design Manager on total project evaluation and forecasting.
• Typing of Tenders, Contracts & Pre-tender documents for the Office and Home Furniture, Civil, Sports and Interior Design Dept.
• Independently handled indoor sales of furniture and sports goods.
• Working on a software namely IAS (Oracle) for data enter of items imported and co-ordination with Operation/ Commercial Dept.
• Providing technical assistance as minor troubleshooting in computers to entire staff including training on MS Office Applications.
Technical Assistant
• Handling the imports, exports, costing and procurement correspondence.
• Assisting the General Manager with presentations, business reports, management structure, independent correspondence and filing.
• Planning travel arrangements for entire staff for training and/or exhibitions.
• Maintaining records of the personnel’s.
• Providing administrative and logistic support for the new office in IRAQ.
• Prepare PROJECT PRESENTATIONS (Onscreen or brochure) for tenders using PowerPoint.
Trained on a special package namely Interact for data entering, calculation of accounts, reports – monthly/ daily, monthly end of processing of statements.
Handling clients database along with their debit – credit balance.
Closing of accounts monthly.
Checking and Dispatching of statements to all active clients.
Issuance of credit card for clients.
Preparation of Art Work (flyer) for special promotion/ Sales.
Typing of correspondence, memos and other pertinent documents.
Co-ordination with all departments and preparing their monthly sales graph report.
Attending phone calls and providing answers to inquires and other requested information.
Filing incoming and outgoing faxes – letters.
Attending meetings and preparation of minutes accordingly.
Attending customers, registering them and updating the data bank.
Typing of quotation, agency agreements and contracts.
Filing incoming and outgoing faxes and letters.
Preparing financial documents, statements of accounts, vouchers and handling petty cash.
Preparing salaries and OT for 40 employees working in Equate Petrochemical Co.
Receiving phone calls and provide answers to inquires and other requested information.
Typing all kind of correspondence, memos and other pertinent documents.
Assisting the Marketing Manager.
Co-ordination with all the Depts. and preparation of report every week.
Assisting in selecting the best candidates for high profile jobs after communicating with the Client and receiving full information regarding the type of candidate he wishes to employ.
Course included of Air Fare, Sea/ Cargo Freight calculation (through ABC book), Hotel reservation, Issuance of Air Ticket, calculation of GMT Time and calculation of USD.
Higher Secondary (HSC). Major in Economics
The course compiled of the following modules:Windows – Ms Word, Ms Excel. Programming in Foxpro language, Lotus 123, Wordstar, Ms Dos, Concepts of Information Processing, LAN