Lavishka wadhwa

• Manage end-to-end marketing strategies and campaigns for leading brands including PUMA and Dubai Airport
Freezone (DAFZ).
• Develop brand strategies, creative concepts, and campaign plans to drive engagement and brand growth.
• Lead client communication, campaign execution, and cross-functional collaboration with creative teams.
• Develop strategic pitches and marketing solutions for brands including Pizza Hut, Al Marjan, and other business
accounts.
• Plan and manage brand events, activations, and content shoots from concept development to execution.
• Oversee content planning, production, and delivery to ensure alignment with brand objectives.
• Drive digital marketing initiatives, social media strategies, and integrated campaigns.
• Analyze campaign performance and audience insights to optimize marketing impact.

• Manage brand strategy and integrated marketing campaigns across ARNs radio channels, digital platforms, and on
ground activations to drive brand awareness and audience growth.
• Plan and execute large- and small-scale events, including station activations, corporate events, concerts, community
events, night events, and promotional campaigns.
• Manage end-to-end event execution, including planning, venue coordination, vendor management, promotions,
social media coverage, and reporting.
• Develop social media strategies, content calendars, and campaigns across Instagram, Facebook, LinkedIn, TikTok, and
YouTube.
• Manage content creation, approvals, scheduling, and distribution of branded content, videos, and promotional assets.
• Lead live social media coverage during events, capturing real-time content, audience engagement, and event
highlights.
• Collaborate with sales teams, sponsors, agencies, vendors, and partners to execute brand activations and commercial
campaigns.
• Prepare event, social media, and campaign reports analyzing KPIs, reach, engagement, atendance, and ROI.
• Manage project timelines, budgets, logistics, and stakeholders to ensure successful campaign and event delivery.

• Handled all social media channels for both brands, ensuring consistent and effective communication.
• Designed and delivered engaging social media content tailored to each brands audience.
• Coordinated influencer and brand ambassador partnerships to amplify brand reach and engagement.
• Monitored and managed online reputation, addressing issues promptly and tracking engagement to improve strategy.
• Engaged with customers directly, responding to questions, complaints, and comments to foster a positive community.
• Collected and utilized customer feedback to enhance service offerings.
• Supported photography shoots and edited posts for optimal presentation.
• Designed and edited SEO-optimized blogs to enhance online visibility.
• Managed, coordinated, and monitored events for both brands, ensuring alignment with brand goals.

• Maintained documents in the system for easy access across the organization.
• Assisted with food photography and e-menu app design.
• Managed social media accounts and website content.
• Resolved discrepancies in information and obtained further details for incomplete documents.