Layal Boulos

·Translated Market category and brand objectives into country/channel
category objectives in coordination with the sales teams
Defined and helped maintain the core SKU range distribution by channel
by analysing and recommending action plans
Ensured efficient implementation and evaluation of POS Material at
point of purchase
·Responsible for all the country’s marketing and brand
initiatives/activations and their ROI
Ensured effective new product launches and/or line extensions
·Led the Monthly Sales Review process at country level
·Coordinated all marketing and sales objectives between the regional
(MENA) and local teams
·Prepared and presented the annual Kuwait Situational Analysis to upper
management at a regional level

• Promoted to the role of Jaguar Marketing Specialist during a restructure of the marketing & CRM departments
• Full responsibility of creating and executing an annual marketing plan and measuring ROI on a budget of $600, 000
• Responsible for all ATL and BTL activity including CRM, digital, e-commerce, PR, brand health, social media & website CMS
• Redefined the Jaguar brand CRM contact points and communication content through the consideration & ownership cycles
• Prepared statistical weekly and monthly analytic reports on organic and paid social media, Google Analytics and digital campaigns
• Created multiple data driven micro targeted promotional campaigns resulting in an increase in engagement

• Responsible for setting up a new data analytics function with 4 key pillars of customer, competitor, digital and economic
• Transformed raw data in to valuable information via Microsoft BI and PowerPoint for business improvement purposes
• Carried out full analysis of the company's 14, 000 customer surveys and proposed and implemented an entirely new strategy
• Prepared Zoho customer surveys to understand customer preferences, submitting analyses and recommendations to management
• Set up review process with 9 department managers and Director, delivering data driven strategies to improve performance
• Carried out brand health study on all 4 luxury brands and submitted various proposals to senior management

*Conducted market research, interviews, product reviews, and event coverage
* Learning how to use a professional camera

- The Writing Center
* Consulting students about the writing process
* Helping with planning, revising, organizing thoughts on essays or presentations

* Assisting professor with preparing and marking exams and lectures
* Other related administrative work

Student Employee - Office of Student Life
* Assisting students with general social university needs and complaints
* Helping in event coordination including the Talent show, New Student Orientation, International
Week and others

- Intensive English Program
* Assisting students in enrolment process
* Monitoring during testing
* Helping students around university specifically during orientation