Marketing Manager
Al Futaim
Total years of experience :22 years, 0 Months
Medical and healthcare operational marketing for the start up of the following clinics: upmarket aesthetics clinic, 7 comprehensive clinics and one high end brand clinic.
This includes but are not limited to website content and online / social media marketing, event and conference planning and executing, patient education/ planning / writing.
Brand development, working alongside the digital marketing team planning and executing of digital campaigns (SMS, email, google AdWords, social media and CRM management) Content writing support (advertising campaigns online and print) and formal communication to internal and external stakeholders.
Exceeded specific team goals and resolved issues by partnering with staff to share and implement marketing initiatives.
Managed internal web-based demand generation campaigns by collaborating with internal and external channels to drive brand consistency and best practices.
Leveraged industry trends and competitive analyses to improve customer relationship-building.
Conducted market research to rationalise category and segment opportunities.
In-charge of the CBD (Community Based Doctor) program, a target for 40 new doctors in 6 months for the new hospital in Dubai Hills was set and achieved. Event management and stakeholder support for new business. School clinic contract management and acquisition, once the contract is in place we provided support via events and marketing support to the school.
Supported the management when the marketing department required a team leader for 2 months, where I was in charge of the opening event for the hospital which included high profile dignitaries. Setting up the website and assisting in a full-scale event at Marketing Outside the Box.
Medical and healthcare strategic marketing, website content and online marketing, event and conference planning and executing, patient education and public relations communications services. Quarterly newsletter and formal communication to internal and external stake holders. In charge of client relations services, hospital interactions with current and future customers and PR campaigns. Face to face interaction with customers handling of queries, assisting VIP customers and liaising with other departments for health days and special events pertaining to patients. Customer satisfaction surveys (collation and feedback) and Mediclinic brand driver / custodian.
To contribute to developing PR strategies and actions in line with the brands’ marketing plans, that maximize brands’ exposure and contribute to building the brand identity, enabling the furthering its marketing objectives. (Luxury Brand Portfolio: Gucci, Armani Group, Bottega Veneta, Balenciaga, Alberta Ferretti, Catherine Malandrino, Dolce & Gabbana, Emilio Pucci, Coach, Giuseppe Zanotti, Jean Paul Gaultier, Jimmy Choo, Loro Piana, Matthew Williamson, Moschino Sergio Rossi, Stella McCartney, Ounass, Thomas Pink and Yves Saint Laurent, Mamas & Papas and Bloomingdale’s )
Public Relations
Marketing
Press Releasing
Media Liaison
Internal & Externals Communications
Market Segmentation
Event Management
Desk top Publishing; Newsletter, adverts and brochures
Presentations
Brand Development and Management
Finance and Administration
Corporate Social Development
Public Relations
Marketing
Press Releasing
Media Liaison
Internal & Externals Communications
Market Segmentation
Event Management
Desk top Publishing; Newsletter, adverts and brochures
Presentations
Brand Development and Management
Finance and Administration
Corporate Social Development
Public Relations
Internal and External Communications
Media Liaison
Event Management
Desktop Publishing
Finance and Administration
Business Development
Co-ordination and bookings for events
Administration
Finance
Exhibition Liaison - Zululand (Regional) Expo
Writing
Photography
General Public Relations Activities