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Leen Elkhatib, Senior Product Manager

Leen Elkhatib

Senior Product Manager·L’Oreal

Lebanon

Diploma, Digital Marketing

Work experience

Total years of experience: 6 years, 1 months

Senior Product Manager

January 2025 - Present

L’Oreal

Beirut, Lebanon •Hybrid

January 2025 - Present

• Led cross-functional project execution (Marketing, Operations, Procurement, Visual Merchandising & Media) to deliver social-first campaigns, product launches, and retail
activations in line with brand positioning and commercial targets.
• Directed nationwide digital & retail activations and high-profile brand events, accelerating awareness, conversion, & sales growth through premium advocacy partnerships and
strategic media amplification.
• Launched breakthrough products aligned with consumer demand and global and regional trends, through designing a formula-driven Excel forecasting model to strengthen
demand accuracy and optimize distribution to market.
• Managed brand P&L and annual budgets, ensuring market share leadership, ROI optimization, and non-dilutive investment decisions through structured cost-benefit evaluation.
Company industry:
Perfume & Cosmetics

Brand Manager, Total Arabia

January 2025 - January 2025

Unilever

Dubai, United Arab Emirates •Hybrid

January 2025 - January 2025

• Executed 360° brand campaigns across the UAE, KSA, Qatar, Kuwait, Bahrain, & Oman, aligning with regional & brand objectives and retail performance targets through
internal & external creative and media partnerships, including agency management.
• Partnered closely with Sales, R&D, Supply Chain, and agencies to deliver product renovations, localized activations, and commercialization initiatives.
• Led innovation and activation roadmap (12-quarter pipeline), driving product launches, portfolio enhancement, and competitive response initiatives.
• Managed annual brand budgets with structured forecasting, performance monitoring, and financial tracking to ensure initiatives were profit accretive.
Company industry:
FMCG

Business Development Lead, Total Levant

October 2024 - January 2025

Unilever

Beirut, Lebanon •Hybrid

October 2024 - January 2025

• Led portfolio relaunch and expansion across 4 markets, aligning forecasting, activation, and field execution to ensure seamless transformation and commercial continuity.
• Automated forecasting and performance tracking processes, strengthening distributor follow-ups, KPI visibility, and gap escalation to leadership.
• Managed annual budgets across 7 distributor partners, ensuring financial discipline, cost savings, and delivery within governance frameworks.
• Revamped route-to-market model, aligning field operations with brand calendar and driving consistent revenue growth in light of market challenges.
Company industry:
FMCG

Global Brand Manager, Communications & Innovations

January 2024 - October 2024

Unilever

London, United Kingdom •Hybrid

January 2024 - October 2024

• Designed and executed a tailored brand strategy, successfully expanding the brands portfolio in 10+ countries by aligning products with market & shopper insights to boost
differentiation and brand growth
• Led cross-functional stakeholders to execute ATL & BTL integrated marketing campaigns ensuring alignment with brand objectives and winning two Cannes awards for
storytelling and innovation.
• Managed and optimized the annual brand budget for media investment and overheads, driving brand efficiency and maximizing ROI.
• Spearheaded global relaunch of hero range, driving packaging upgrades, product enhancement, and communication refresh rooted in consumer and market insights.
Company industry:
FMCG

Retail Marketing Specialist & Customer Strategy & Planning Lead, Total Levant

January 2023 - December 2023

Unilever

Beirut, Lebanon •Hybrid

January 2023 - December 2023

• Conducted competitive benchmarking and in-depth performance analysis (Nielsen IQ, Excel) to identify white space opportunities and portfolio growth drivers.
• Led retail activation planning, POSM deployment, and on-ground execution across 4+ markets to drive visibility, trial, and conversion.
• Led the portfolio expansion with new launches & relaunches, utilizing trends, market, and shopper analysis to drive growth and brand relevance.
• Collaborated closely with distributors and retailers to ensure strong in-store execution and alignment with marketing calendar.
Company industry:
FMCG

Customer Development Excellence Lead, Total Levant

January 2021 - January 2022

Unilever

Beirut, Lebanon •Hybrid

January 2021 - January 2022

• Supervised the development of market intelligence dashboards and performance tracking tools through Power App & Power BI to track sales and in-market visibiloity
performance and enhance data-driven decision-making.
• Optimized the collection and analysis of market data, enhancing competitiveness and strategic planning across categories.
• Implemented a comprehensive e-commerce strategy to increase digital footprint, aligning with brand marketing initiatives and driving growth across channels.
• Led B2B digitalization initiatives to strengthen retailer engagement and operational efficiency.
Company industry:
FMCG

Sales And Administrative Representative

June 2020 - October 2020

Englease

Dubai, United Arab Emirates

June 2020 - October 2020

Company industry:
1342
Job role:
Sales

Digital Marketing and Lead Generation

May 2020 - July 2020

Netways

Dubai, United Arab Emirates

May 2020 - July 2020

• Spearheaded the launch and analysis of targeted ad campaigns across Facebook, Instagram, Twitter, and LinkedIn, enhancing brand visibility.
• Developed comprehensive Google Analytics dashboards and analytical reports to drive data-informed decision-making.
• Created engaging digital content using Adobe Illustrator, Photoshop, and InDesign, aligning with brand aesthetics.
• Compiled and presented insightful charts and analytical reports in Microsoft Excel to track campaign performance.
• Conceptualized and designed visually appealing email marketing newsletters to foster customer engagement.
• Conducted in-depth qualitative and quantitative market research to inform brand strategy and positioning.
Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Digital marketing internship

May 2019 - August 2019

Studypedia

Beirut, Lebanon

May 2019 - August 2019

• Developed and published engaging promotional blogs in the education sector, enhancing brand visibility and driving audience engagement.
• Optimized website display content to improve user experience and increase visitor retention rates.
• Strategically created and managed dynamic social media content, fostering brand loyalty and community interaction.
• Designed and executed targeted social media ad campaigns across multiple platforms, resulting in increased brand awareness and customer acquisition.
• Leveraged analytics to assess campaign performance, continuously refining strategies to maximize impact and ROI.
• Collaborated with cross-functional teams to ensure brand consistency and alignment with marketing objectives.
Company industry:
Administration Support Services
Job role:
Marketing and PR

Logistics and Procurement Coordinator

August 2018 - March 2019

Hult Prize Foundation

Beirut, Lebanon

August 2018 - March 2019

Company industry:
Business Consultancy Services
Job role:
Purchasing and Procurement

Education

Digital Marketing Institute

March 2022

March 2022

Diploma, Digital Marketing

United States

Harvard Business School Online

January 2022

January 2022

Diploma, Sustainable Business Strategy

Lebanon

GPA (point): 4 out of 4

GPA (point): 4 out of 4

Minor

Lebanese American University

May 2021

May 2021

Bachelor's degree, Business Marketing

Lebanon

Skills

Brand Management
Expert
Brand Management
Expert
Marketing
Expert
Marketing
Expert
Visual Display
Expert
Visual Display
Expert
Product Mix
Expert
Product Mix
Expert
Budget Management
Expert
Budget Management
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Innovation
Expert
Innovation
Expert
Market share growth
Expert
Market share growth
Expert
Product Mix
Expert
Product Mix
Expert
Sunstainable Strategy
Intermediate
Sunstainable Strategy
Intermediate
Product Innovations & Relaunches
Expert
Product Innovations & Relaunches
Expert
Adobe Illustrator
Intermediate
Adobe Illustrator
Intermediate
Social Media Management
Intermediate
Social Media Management
Intermediate
Trade marketing
Expert
Trade marketing
Expert
ATL & BTL Marketing
Expert
ATL & BTL Marketing
Expert
Budget Management
Expert
Budget Management
Expert
Microsoft powerpoint
Expert
Microsoft powerpoint
Expert
Brand strategy
Expert
Brand strategy
Expert
P&L management
Expert
P&L management
Expert
Consumer & market insight analysis
Expert
Consumer & market insight analysis
Expert
Influencer marketing
Expert
Influencer marketing
Expert
Business acumen
Expert
Business acumen
Expert
Cross-functional collaboration
Expert
Cross-functional collaboration
Expert
Forecasting
Expert
Forecasting
Expert
Project management
Expert
Project management
Expert
Storytelling
Expert
Storytelling
Expert
Communication & presentation skills
Expert
Communication & presentation skills
Expert
Data analysis
Expert
Data analysis
Expert
Negotiation skills
Expert
Negotiation skills
Expert
Stakeholder management
Expert
Stakeholder management
Expert
Agility
Expert
Agility
Expert
Detail-orientation
Expert
Detail-orientation
Expert
Nielsen Analysis
Expert
Nielsen Analysis
Expert
Performance marketing
Expert
Performance marketing
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUDGET DEVELOPMENT
Intermediate
BUDGET DEVELOPMENT
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
IMPLEMENT PROJECTS
Intermediate
IMPLEMENT PROJECTS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Memberships

Beta Gemma Sigma

Lifetime Member

February 2020

USAID

USAID Scholar

August 2018

Training and Certifications

Certifications
Sustainable Business Strategy
Inbound Marketing Course
Nov 2020
Training
Ecommerce Essentials
Econsultancy
Oct 2021
Net Revenue Management
Unilever
Nov 2021
Digital Marketing
Digital Marketing Institute
Jul 2022
Sustainable Business Strategy
Harvard Business School Online

Hobbies and interests

Digital Design

- Graphic Design Foundations: Layout & Composition - Graphic Design Foundations: Typography