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Leen Haddad, Founder & Brand Strategist

Leen Haddad

Founder & Brand Strategist·Calmly Elevated

Jordan

Master's degree, MicroMasters in Strategic Brand Management - Online

Work experience

Total years of experience: 12 years, 2 months

Founder & Brand Strategist

October 2025 - Present

Calmly Elevated

Michigan, United States •Remote

October 2025 - Present

• Established a premium DTC artisan home decor brand, successfully creating brand identity and positioning to resonate with target consumers.
• Developed comprehensive brand architecture and pricing strategies that enhanced customer engagement and drove sales growth.
• Crafted an optimized customer journey and conversion framework, resulting in improved customer retention and satisfaction.
• Leveraged insights from a live growth lab environment to continuously test and refine brand strategies, ensuring scalability and market adaptability.
• Collaborated cross-functionally to align marketing initiatives with regional brand goals, fostering brand consistency and awareness.
Company industry:
Arts & Crafts Supplies

Independent Brand & Marketing Strategist

January 2021 - Present

Independent Consultant

Amman, Jordan •Remote

January 2021 - Present

Retained by founder-led and growth-stage brands as a senior brand and marketing advisor, specializing in positioning, go-to-market strategies, and market expansion. Selected engagements include:

DragonWalk Chili Spice Brand
• Developed and executed a comprehensive EU brand strategy, driving market expansion from initial positioning to successful commercial rollout.
• Identified target segments and crafted a robust channel strategy, prioritizing distribution and pricing across key EU markets.

DISEO Web3 Ecosystem
• Spearheaded the marketing strategy and team for the launch of an 'Independent Brand & Marketing Strategist, ' enhancing brand visibility and market presence.
• Facilitated a seamless transition into the role of 'Regional Brand Manager, ' aligning marketing initiatives with business objectives.
Company industry:
Marketing

Regional Brand Manager

December 2019 - September 2021

Grenade

Amman, Jordan •Hybrid

December 2019 - September 2021

• Successfully launched the Grenade brand in 6 countries, achieving significant sales growth and enhancing brand awareness in the first year.
• Developed and executed comprehensive regional brand strategies, focusing on positioning, innovation, and market expansion.
• Spearheaded new product launches, guiding them from initial concept through to successful commercialization.
• Established robust ambassador and influencer programs to enhance brand credibility and engagement across the region.
• Fostered cross-functional collaboration to ensure alignment on brand objectives and drive overall market success.
Company industry:
FMCG
Job role:
Management

Assistant Brand Manager

July 2018 - July 2019

Unilever

Dubai, United Arab Emirates •Hybrid

July 2018 - July 2019

• Spearheaded regional brand strategy and innovation initiatives, enhancing GTM design for leading global brands.
• Championed successful product launches and optimized packaging strategies, driving growth in commercial planning cycles.
• Analyzed consumer behavior and competitive landscapes, providing actionable insights that shaped brand planning across NAMET.
• Collaborated cross-functionally to align marketing efforts with business objectives, resulting in improved brand visibility and market share.
• Leveraged data-driven strategies to elevate brand performance, ensuring alignment with regional market trends and consumer preferences.
Company industry:
FMCG

Founder

September 2016 - December 2017

T&T- Online Clothing Store

Amman, Jordan

September 2016 - December 2017

• Cultivated a strong brand culture and vision to drive regional market growth and enhance brand loyalty.
• Streamlined financial processes to improve billing efficiency and support effective payment solutions.
• Crafted and managed budgets for successful product launches and strategic marketing initiatives.
• Conducted in-depth consumer and competitive analysis to identify and capitalize on emerging market opportunities.
• Developed and executed comprehensive business plans, aligning regional strategies with overall brand objectives.
• Monitored and analyzed key performance indicators (KPIs) to optimize brand performance and market presence.
• Enhanced brand awareness through targeted content strategies and innovative marketing campaigns.
Company industry:
Fashion & Apparel

Marketing Executive

August 2015 - September 2016

Stickhouse

Amman, Jordan

August 2015 - September 2016

• Spearheaded the planning, development, and execution of impactful marketing communication campaigns to enhance brand visibility.
• Formulated and advocated for innovative product positioning and competitive pricing strategies, driving sustainable market share growth.
• Amplified brand equity by tailoring messaging to engage various audience segments and meet diverse user needs effectively.
• Conducted comprehensive market research and analysis of key statistics, customer insights, and competitive landscapes to shape strategic product marketing and successful go-to-market initiatives.
• Collaborated cross-functionally to align brand strategies with regional market demands, ensuring a cohesive brand presence across all touchpoints.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Student Brand Manager

August 2012 - September 2014

Red Bull

Amman, Jordan

August 2012 - September 2014

• Developed a deep understanding of diverse marketing strategies while at Red Bull, focusing on market segmentation and targeted outreach.
• Actively contributed to successful campaign launches, enhancing brand visibility and driving product engagement through strategic messaging.
• Spearheaded the coordination of impactful store pop-ups and special events, significantly elevating brand presence within the industry.
• Leveraged analytical skills to assess campaign effectiveness, ensuring continuous improvement and alignment with regional market trends.
• Fostered strong relationships with stakeholders to amplify brand initiatives and create a cohesive marketing approach across platforms.
Company industry:
FMCG
Job role:
Marketing and PR

Education

Curtin University of Technology

June 2023

June 2023

Master's degree, MicroMasters in Strategic Brand Management - Online

Australia

Princess Sumaya University For Technology

December 2016

December 2016

Bachelor's degree, BA in Management Information Systems,

Jordan

Skills

International Marketing
Expert
International Marketing
Expert
B2C marketing
Expert
B2C marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Brand Management
Expert
Brand Management
Expert
Strategic Marketing
Expert
Strategic Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Leadership
Expert
Leadership
Expert
Communication
Expert
Communication
Expert
Brand Management
Expert
Brand Management
Expert
Project Management
Expert
Project Management
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
MARKETING COMMUNICATIONS
Expert
MARKETING COMMUNICATIONS
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
PLANNING
Expert
PLANNING
Expert
DISPLAY ADVERTISING
Expert
DISPLAY ADVERTISING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING COLLATERAL
Expert
MARKETING COLLATERAL
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
SCALABILITY
Intermediate
SCALABILITY
Intermediate
Deadlines Meeting
Expert
Deadlines Meeting
Expert
Daily Operations
Expert
Daily Operations
Expert
Communication Skills
Expert
Communication Skills
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Team Player
Expert
Team Player
Expert

Languages

Arabic
Native Speaker
English
Expert