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تم إلغاء حظر المستخدم بنجاح
لين حداد, Founder & Brand Strategist

لين حداد

Founder & Brand Strategist·Calmly Elevated

الأردن

ماجستير, MicroMasters in Strategic Brand Management - Online

الخبرة العملية

مجموع سنوات الخبرة: 12 سنوات, 2 أشهر

Founder & Brand Strategist

أكتوبر 2025 - حتى الآن

Calmly Elevated

ميشيغان، الولايات المتحدة •عن بُعد

أكتوبر 2025 - حتى الآن

• Established a premium DTC artisan home decor brand, successfully creating brand identity and positioning to resonate with target consumers.
• Developed comprehensive brand architecture and pricing strategies that enhanced customer engagement and drove sales growth.
• Crafted an optimized customer journey and conversion framework, resulting in improved customer retention and satisfaction.
• Leveraged insights from a live growth lab environment to continuously test and refine brand strategies, ensuring scalability and market adaptability.
• Collaborated cross-functionally to align marketing initiatives with regional brand goals, fostering brand consistency and awareness.
مجال الشركة:
الفنون والحرف

Independent Brand & Marketing Strategist

يناير 2021 - حتى الآن

Independent Consultant

عمان، الأردن •عن بُعد

يناير 2021 - حتى الآن

Retained by founder-led and growth-stage brands as a senior brand and marketing advisor, specializing in positioning, go-to-market strategies, and market expansion. Selected engagements include:

DragonWalk Chili Spice Brand
• Developed and executed a comprehensive EU brand strategy, driving market expansion from initial positioning to successful commercial rollout.
• Identified target segments and crafted a robust channel strategy, prioritizing distribution and pricing across key EU markets.

DISEO Web3 Ecosystem
• Spearheaded the marketing strategy and team for the launch of an 'Independent Brand & Marketing Strategist, ' enhancing brand visibility and market presence.
• Facilitated a seamless transition into the role of 'Regional Brand Manager, ' aligning marketing initiatives with business objectives.
مجال الشركة:
التسويق

Regional Brand Manager

ديسمبر 2019 - سبتمبر 2021

Grenade

عمان، الأردن •هجين

ديسمبر 2019 - سبتمبر 2021

• Successfully launched the Grenade brand in 6 countries, achieving significant sales growth and enhancing brand awareness in the first year.
• Developed and executed comprehensive regional brand strategies, focusing on positioning, innovation, and market expansion.
• Spearheaded new product launches, guiding them from initial concept through to successful commercialization.
• Established robust ambassador and influencer programs to enhance brand credibility and engagement across the region.
• Fostered cross-functional collaboration to ensure alignment on brand objectives and drive overall market success.
مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
الإدارة

Assistant Brand Manager

يوليو 2018 - يوليو 2019

Unilever

دبي، الإمارات العربية المتحدة •هجين

يوليو 2018 - يوليو 2019

• Spearheaded regional brand strategy and innovation initiatives, enhancing GTM design for leading global brands.
• Championed successful product launches and optimized packaging strategies, driving growth in commercial planning cycles.
• Analyzed consumer behavior and competitive landscapes, providing actionable insights that shaped brand planning across NAMET.
• Collaborated cross-functionally to align marketing efforts with business objectives, resulting in improved brand visibility and market share.
• Leveraged data-driven strategies to elevate brand performance, ensuring alignment with regional market trends and consumer preferences.
مجال الشركة:
السلع الاستهلاكية سريعة التداول

Founder

سبتمبر 2016 - ديسمبر 2017

T&T- Online Clothing Store

عمان، الأردن

سبتمبر 2016 - ديسمبر 2017

• Cultivated a strong brand culture and vision to drive regional market growth and enhance brand loyalty.
• Streamlined financial processes to improve billing efficiency and support effective payment solutions.
• Crafted and managed budgets for successful product launches and strategic marketing initiatives.
• Conducted in-depth consumer and competitive analysis to identify and capitalize on emerging market opportunities.
• Developed and executed comprehensive business plans, aligning regional strategies with overall brand objectives.
• Monitored and analyzed key performance indicators (KPIs) to optimize brand performance and market presence.
• Enhanced brand awareness through targeted content strategies and innovative marketing campaigns.
مجال الشركة:
الأزياء والملابس

Marketing Executive

أغسطس 2015 - سبتمبر 2016

Stickhouse

عمان، الأردن

أغسطس 2015 - سبتمبر 2016

• Spearheaded the planning, development, and execution of impactful marketing communication campaigns to enhance brand visibility.
• Formulated and advocated for innovative product positioning and competitive pricing strategies, driving sustainable market share growth.
• Amplified brand equity by tailoring messaging to engage various audience segments and meet diverse user needs effectively.
• Conducted comprehensive market research and analysis of key statistics, customer insights, and competitive landscapes to shape strategic product marketing and successful go-to-market initiatives.
• Collaborated cross-functionally to align brand strategies with regional market demands, ensuring a cohesive brand presence across all touchpoints.
مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
التسويق والعلاقات العامة

Student Brand Manager

أغسطس 2012 - سبتمبر 2014

Red Bull

عمان، الأردن

أغسطس 2012 - سبتمبر 2014

• Developed a deep understanding of diverse marketing strategies while at Red Bull, focusing on market segmentation and targeted outreach.
• Actively contributed to successful campaign launches, enhancing brand visibility and driving product engagement through strategic messaging.
• Spearheaded the coordination of impactful store pop-ups and special events, significantly elevating brand presence within the industry.
• Leveraged analytical skills to assess campaign effectiveness, ensuring continuous improvement and alignment with regional market trends.
• Fostered strong relationships with stakeholders to amplify brand initiatives and create a cohesive marketing approach across platforms.
مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Curtin University of Technology

يونيو 2023

يونيو 2023

ماجستير، MicroMasters in Strategic Brand Management - Online

استراليا

Princess Sumaya University For Technology

ديسمبر 2016

ديسمبر 2016

بكالوريوس، BA in Management Information Systems,

الأردن

Skills

International Marketing
Expert
International Marketing
Expert
B2C marketing
Expert
B2C marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Brand Management
Expert
Brand Management
Expert
Strategic Marketing
Expert
Strategic Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Leadership
Expert
Leadership
Expert
Communication
Expert
Communication
Expert
Brand Management
Expert
Brand Management
Expert
Project Management
Expert
Project Management
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
MARKETING COMMUNICATIONS
Expert
MARKETING COMMUNICATIONS
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
PLANNING
Expert
PLANNING
Expert
DISPLAY ADVERTISING
Expert
DISPLAY ADVERTISING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING COLLATERAL
Expert
MARKETING COLLATERAL
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
SCALABILITY
Intermediate
SCALABILITY
Intermediate
Deadlines Meeting
Expert
Deadlines Meeting
Expert
Daily Operations
Expert
Daily Operations
Expert
Communication Skills
Expert
Communication Skills
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Team Player
Expert
Team Player
Expert

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس