Head of Marketing
DISEO
Total des années d'expérience :9 years, 10 Mois
• Managed a team of marketing professionals to ensure the success of marketing campaigns.
• Prepared detailed and well-thought-out proposals and marketing plans.
• Empowered team synergy and a positive workflow.
• Developing and executing the overall marketing strategy for the organization.
• Managing and leading the marketing team to ensure they are efectively executing marketing campaigns across multiple channels.
• Collaborating with other departments to ensure marketing initiatives are aligned with business objectives and priorities.
• Developing and managing the marketing budget to ensure resources are allocated efectively and eficiently.
• Conducting market research and analyzing market trends to identify new opportunities for the organization.
• Developing and maintaining strong relationships with key stakeholders, including customers, partners, and vendors.
• Developing and maintaining consistent messaging and brand identity across all marketing channels and campaigns.
• Overseeing the development of all marketing collateral, including website content, sales materials, and advertising copy.
• Analyzing campaign data to measure performance, identify areas for improvement, and make data driven recommendations to optimize campaign performance.
• Staying up-to-date with the latest marketing trends and technologies and incorporating these into the organizations marketing strategies.
• Efectively managed projects from start to finish.
• Planned and managed meetings and special events to support company eforts.
• Exhibited strong listening skills and worked to comply with all company eforts.
• Remained committed to a future vision and a solid idea of success.
• Worked with managers and business units to determine event and project budgets.
• Assessed overall company performance.
• Utilized excellent deductive reasoning and logical thinking skills.
• Worked well independently and on a team to solve problems.
• Organized and prioritized work to complete assignments in a timely, eficient manner.
• Conducting research to identify market trends, customer needs, and competitor activities, and using this information to develop efective marketing strategies.
• Collaborating with clients to understand their business objectives and developing marketing plans that align with those objectives.
• Developing and executing comprehensive marketing campaigns across multiple channels, including social media, email, search, and display advertising.
• Managing and optimizing campaign budgets to ensure that clients receive maximum return on investment.
• Analyzing campaign data to measure performance, identify areas for improvement, and make data driven recommendations to optimize campaign performance.
• Collaborating with other members of the marketing team, including designers, copywriters, and developers, to develop and execute marketing campaigns.
• Staying up-to-date with the latest marketing trends and technologies and incorporating these into our marketing strategies.
• Building and maintaining strong relationships with clients and serving as the primary point of contact for all marketing-related activities.
• Developing and implementing a comprehensive marketing strategy that aligns with the organizations business goals and objectives.
• Managing the marketing team to execute marketing campaigns across multiple channels, including social media, email, search, and display advertising.
• Developed and monitored adherence to the marketing budget, overseeing expenses and vendor choices.
• Launched the brand in 6 countries.
• Oversaw marketing communication strategy and innovation roadmap.
• Evaluated competitive market positioning and consumer trends to inform decision-making.
• Coordinated store pop-ups and special events to build industry visibility. Spearheaded influencer partnerships to increase engagement with the target audience.
• Monitored marketing KPIs to evaluate performance and implement course corrections.
• Scheduled campaign launches and supported continued brand messaging to increase product exposure.
• Recruited and collaborated with brand ambassadors and social media influencers to increase following and brand awareness.
• Led new products from concept through commercialization, supporting product design and packaging.
• Collaborated with senior leaders to support commercial plan development.
• Helped to integrate promotional and branding information into the companys print and digital footprints.
• Developed strategies to translate goals into marketing campaigns and targets.
-Prepare analysis of business, consumer and competitive needs
-Prepare analysis of market research results
-Development of new ideas, re-stages, product development, advertising and activations
-Development and evaluation of creative executions, including packaging, artworks and promotions
• Collaborated with senior leaders to support commercial plan development.
• Led new products from concept through commercialization, supporting product design and packaging.
• Evaluated competitive market positioning and consumer trends to inform decision-making.
• Recruited and collaborated with brand ambassadors and social media influencers to increase following and brand awareness.
• Coordinated store pop-ups and special events to build industry visibility.
• Worked collaboratively with business managers to support new and existing locations in marketing eforts.
• Development of new ideas, re-stages, product development, advertising, and activation
• Development and evaluation of creative executions, including packaging, artwork, and promotions
• Prepared analysis of business, consumer, and competitive needs Prepared analysis of market research results
Main responsibilities:
-Deliberate planning and goal setting.
-Development of brand awareness and online reputation.
-Content management.
-SEO (search engine optimization) and generation of inbound traffic.
-Cultivation of leads and sales.
- Promote content through social advertising.
• Established culture, vision, goals, and objectives to enhance business operations.
• Optimized accounting principles to meet billing and payment processing needs.
• Developed budgets to manage product development and new product introduction.
• Performed consumer and competitive research to uncover emerging opportunities.
• Develop and maintain the Business plan. Manage Finances.
• Create and keep a close measure of the KPIs.
• Development of brand awareness and content management. Promote content through social advertisements.
• Planning, developing and implementing efective marketing communication campaigns.
• Developed and recommended product positioning and pricing strategy to produce the highest possible long-term market share.
• Elevated brand position to resonate with diverse sets of audiences serving diferent
• user needs.
• Oversaw market research, key market statistics, customer requirements, and competitive trends to define product marketing and go-to-market strategies.
• While at Red Bull, I was exposed to various marketing techniques, including identifying diferent market groups and how to appeal to them.
• Participated in scheduled campaign launches and supported continued brand messaging to increase product exposure.
• Coordinated store pop-ups and special events to build industry visibility.