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Lesley Mokoena Mabotja, Graphic Design & Marketing Coordinator

Lesley Mokoena Mabotja

Graphic Design & Marketing Coordinator·National Ceramic Industries

South Africa

Higher diploma, Postgraduate Diploma in Digital Business

Work experience

Total years of experience: 11 years, 11 months

Graphic Design & Marketing Coordinator

January 2015 - Present

National Ceramic Industries

Vereeniging, South Africa

January 2015 - Present

• Developed compelling marketing collateral for print and digital channels, ensuring brand integrity and resonance with target audiences.

• Designed visually striking brochures, engaging social media graphics, attention-grabbing signage, and creative packaging solutions to boost product awareness.

• Successfully coordinated multiple design projects under stringent timelines, collaborating closely with marketing and sales teams to achieve strategic objectives.

• Conducted meticulous pre-press evaluations and coordinated with print vendors to optimize production efficiency and quality.

Company industry:
Industrial Production
Job role:
Design, Creative, and Arts

Ceramic CAD Designer

October 2014 - April 2015

Checa Ceramics

Alberton, South Africa

October 2014 - April 2015

• Conducted in-depth research on current and emerging trends in graphic design and marketing to drive innovative creative solutions.
• Developed and prepared high-quality visual content for marketing campaigns, ensuring optimal integration with digital platforms.
• Ensured brand consistency by skillfully applying graphic design principles across diverse marketing materials and initiatives.
• Streamlined production processes and schedules, consistently meeting project deadlines while adhering to budget constraints.
• Collaborated with cross-functional teams to enhance marketing strategies, leveraging design expertise to boost audience engagement.

Company industry:
Industrial Production
Job role:
Design, Creative, and Arts

Graphic Designer

June 2014 - August 2014

National Ceramic Industries

Vereeniging, South Africa

June 2014 - August 2014

• Designed and produced visually engaging reports and presentations for senior management, significantly improving communication and facilitating informed decision-making.
• Developed innovative marketing materials, such as brochures and social media graphics, effectively supporting brand initiatives and increasing audience engagement.
• Collaborated with cross-functional teams to create a unified brand identity across all platforms, ensuring consistency in messaging and visuals.
• Streamlined the management of design resources, guaranteeing timely access to essential materials and tools, which enhanced project execution efficiency.
• Leveraged design expertise to contribute to marketing strategies, driving brand awareness and customer loyalty.

Company industry:
Industrial Production
Job role:
Manufacturing

Education

Management College Of Southern Africa

May 2027

May 2027

Higher diploma, Postgraduate Diploma in Digital Business

South Africa

Management College Of Southern Africa

May 2026

May 2026

Bachelor's degree, Digital Marketing

South Africa

GPA (percentage): 95%

GPA (percentage): 95%

Introduction to Business Management Introduction to Marketing Social Media Marketing Introduction to Information Technology Management Introduction to Digital Marketing Communications Web Design and Digital Marketing Practices Financial Reporting and Analysis Fundamentals of Economics Digital Marketing Consumer Behaviour Web Analytics (SEO) Business Law E-Commerce Marketing Introduction to Integrated Marketing Communication Fundamentals of Entrepreneurship Media Management Strategic Global Marketing Brand Management Research Principles Digital Market Research Digital Products and Pricing Strategies Business Ethics in the Digital Era Digital Marketing Strategy

Tswane University of Technology

August 2013

August 2013

Diploma, Fine And Applied Arts

South Africa

GPA (percentage): 80%

GPA (percentage): 80%

Drawing I Design Studies I Information Literacy I Sculpture I Ceramics I Painting I Printmaking I Visual Theory I Drawing II Visual Theory II Ceramics II Design Studies II Communication II Painting II Printmaking II Drawing III Visual Theory III Ceramics III Painting III Printmaking III Communication III Design Studies III
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Skills

Customer Relations
Expert
Customer Relations
Expert
Apple Aperture
Expert
Apple Aperture
Expert
Art Design
Expert
Art Design
Expert
Gamma
Expert
Gamma
Expert
Production Art
Expert
Production Art
Expert
MARKETING
Expert
MARKETING
Expert
QUALITY
Expert
QUALITY
Expert
QUALITY CONTROL
Expert
QUALITY CONTROL
Expert
SAFETY
Expert
SAFETY
Expert
SALES
Expert
SALES
Expert
ADOBE
Expert
ADOBE
Expert
ADVERTISING
Beginner
ADVERTISING
Beginner
AUTOCAD
Beginner
AUTOCAD
Beginner
ART
Expert
ART
Expert
BUDGETING
Intermediate
BUDGETING
Intermediate
SEO
Beginner
SEO
Beginner
Digital Marketing
Expert
Digital Marketing
Expert
Management
Intermediate
Management
Intermediate
Project Management
Intermediate
Project Management
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Social Media
Expert
Social Media
Expert
Accounting
Beginner
Accounting
Beginner
Graphic Design
Expert
Graphic Design
Expert
Google Analytics
Beginner
Google Analytics
Beginner
Administration
Beginner
Administration
Beginner
Public Relations
Beginner
Public Relations
Beginner
Business Development
Beginner
Business Development
Beginner
Social Media Marketing
Intermediate
Social Media Marketing
Intermediate
Google Adwords
Beginner
Google Adwords
Beginner
Customer Service
Expert
Customer Service
Expert
Marketing Strategy
Intermediate
Marketing Strategy
Intermediate
Business Analysis
Beginner
Business Analysis
Beginner
SAP
Intermediate
SAP
Intermediate
SQL
Beginner
SQL
Beginner
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
Data Analysis
Beginner
Data Analysis
Beginner
Customer Relations
Expert
Customer Relations
Expert
Apple Aperture
Expert
Apple Aperture
Expert
Art Design
Expert
Art Design
Expert
Gamma
Expert
Gamma
Expert
Production Art
Expert
Production Art
Expert

Social profiles

Languages

English
Native Speaker

Training and Certifications

Certifications
Digital Marketing
SEO
Dec 2024 - Jan 2026
Show credentials
Business Analyst
Google Data Analytics

Hobbies

  • Design
  • Digital Marketing
  • Photography
  • Traveling
  • Reading