Leyana Alzaben

Led marketing strategyand campaign execution across a multi-brand portfolio.
Implemented data-driven marketing plansto increase brand awareness & market share.
Managed end-to-end campaign execution, from concept development and content direction to
rollout and performancetracking
Coordinated with cross-functional teams including sales. operations, and external agenciesto
ensure aligned execution.
Analyzed campaign performance and markettrendsto optimize strategies and improve ROI.
Planned and executed product launches, promotions, and seasonal campaignstailored to local
market insights.
Monitored competitor activityand identified opportunitiesto strengthen brand positioning.
Managed budgets and timelinesto delivercampaigns efficientlywithout compromising quality
Droveoutdoor marketing and brand visibility to strengthen market presence.

Analyzed product performance, markettrends, and consumer behaviorto support strategic
decision-making
Conducted market and competitor research to identifygrowth opportunities
Evaluated marketing campaignsto measureeffectiveness and ROI
Developed structured reports and dashboardsto support data-driven decisions
Collaborated with cross-functional teamsto align research insightswith business objectives
Product management ofexisting product lines, and consumer/customer analysis.

Developed and executed creativeconcepts aligned with client objectives and brand
positioning.
Directed content creation, visual storytelling, and campaign execution across digital
platforms.
Collaborated with strategy, design, and media teamsto delivercohesivecampaigns.
Ensured consistency, quality, and clarityacross all client-facing materials.

Managed a portfolio of local and international clients across F&B and entertainment industries,
overseeing marketing strategy execution and client communication.
Developed tailored proposals aligned with client objectives and market positioning.
Coordinated cross-functional teams (creative, media, and content) to deliver integrated
campaigns on time and at high quality.
Contributed to campaign ideation, brand communication strategies, and content direction to
improve engagement and brand visibility.
Monitored project timelines, deliverables, and performance to ensure efficient execution and
client satisfaction.
Strengthened client relationships through proactive communication and strategic marketing
support.

- Researched and crafted thought-provoking articles on controversial and real-world issues, emphasizing topics related to morals and oppressions.
- Conducted in-depth interviews with experts, activists, and individuals directly impacted by the issues, bringing diverse perspectives to the forefront.
- Demonstrated a keen ability to analyze complex subjects and present them in a compelling and accessible manner for the magazines audience.
- Engaged in discussions to ensure the alignment of content with the magazines mission and values.
- Received positive feedback for producing content that stimulated critical thinking and sparked conversations on pressing societal matters.
- Developed a nuanced understanding of ethical considerations and responsible journalism while addressing sensitive topics.