Lili Marinova

Leading Team of 8 members

• Defining and implementing the Group Marketing Strategic Plan
• P.R. & Digital Transformation Lead
• Negotiations management with Top 20 customers and partners, Group level with focus on Revenue and Margin growth
• Identifying new potential customers and the strategic approach for new channels
• Global Partner, Pricing & Retention Program Lead
• Analysis and evaluation of new markets to guarantee the constant and consistent growth of the business

Achieved: increasing the efficiency of the annual

Leading Team of 4 members

• Partner Management in the SDN/NFV field
• Definition of common sales pipeline for joint solutions focused on B2B customers and Governmental Offices
• Creation of Global Partners Program and definition of its direct impact to the business
• Brand awareness development and PR
• Definition and implementation of joint marketing campaigns

Achieved: increasing the number of partners by 20% and the joint solutions by 15%, including the brand awareness and closed business pportunities for Smart Cities in England, among others.

Managing the B2B customers and partners portfolio
• Definition of long term strategic objectives of the organization
• Building relationships with key customers
• Representing the company on international fairs/congresses and other related industry events
• Identify business opportunities so to become closed deals for the company
• Presenting services or devices to new customers, including C-level representatives
• Being the link between the product development team in the HQ Waterloo, Canada and the top 20
European customers

Achieved: increase the invoicing to B2B customers by 12%.

High-level dialogue and alignment with the marketing strategy
• Brand awareness strategy development, PR, budget allocation and monitoring
• Marketing campaigns (ATL, BTL & digital) development, management and follow up of the execution
• Sales offers definition, negotiations with internal managers/teams and customers so to increase the
sales opportunities
• Definition and implementation of incentive campaigns, programs and promotions for B2B customers
• Management of corporate and customer communications and Global events, also as digital and partners involved

Achieved: 25% increase in market share, generating a 20% handheld sales increase of devices BlackBerry and service activations compared to previous quarters (Q4FY11).

Brand awareness development and PR
• Trade Marketing strategy management, also as channel incentive programs and related activities
such as corporate events
• Design and implementation of channel incentive campaigns, programs and promotions
• Budget allocation and supervision, also as contracts with partners: Facebook, among others.
• Management of corporate and customer communication B2B

Achieved: 20% increase in market share, generating a 15% handheld sales increase of devices BlackBerry and service activations compared to previous quarters (Q3FY10).

2003 - 2009, International PR in ELYA - Youth NGO in Bulgaria
International Secretary, in charge of the organization, including statements and letters on behalf of ELYA. ECOSY Bureau member, European Youth Organization in the European Parliament in Brussels on behalf of the organization and in supporting actions / proposals and campaigns nationally and internationally. It also includes event management, creation and production of point of sale materials, billboards, television, magazines and newspapers.

2005- 2008, Marketing Manager at K&K Electronics for Samsung

K&K Electronics as official representative of the world-renowned brands Samsung, Panasonic, Electrolux, AEG, Zanussi and Blaupunkt for the Balkans region. Involved in the negotiation process and organizing promotions including budget control, marketing campaigns, creation and production of point of sale materials, billboards, television commercials, magazines and newspapers in the region of the Balkans.