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NITIN MEHRA, Senior Manager Digital Sales & Marketing

NITIN MEHRA

Senior Manager Digital Sales & Marketing·Movado Group Inc

India

Master's degree, MBA - Retail Management

Work experience

Total years of experience: 22 years, 6 months

Senior Manager Digital Sales & Marketing

February 2022 - Present

Movado Group Inc

Bengaluru, India

February 2022 - Present

• Spearhead digital sales and marketing strategies for renowned brands like Movado, Calvin Klein, and Lacoste, significantly elevating brand visibility in the watches and jewelry sector.
• Achieve substantial revenue growth by implementing cutting-edge e-commerce initiatives and focused marketing campaigns across multiple digital channels.
• Manage extensive marketplace operations, enhancing product listings, pricing strategies, and promotional efforts to boost customer engagement and drive sales.
• Partner with cross-functional teams to align business objectives, ensuring cohesive execution of e-commerce strategies and maximizing overall performance.
• Utilize data-driven insights to refine marketing tactics and optimize user experience, resulting in improved conversion rates and customer loyalty.

Company industry:
Retail & Wholesale
Job role:
Sales

Manager Ecommerce

February 2016 - February 2022

Ethos Watch Butiques

Chandigarh, India

February 2016 - February 2022

• Directed the eCommerce strategy for premium and luxury watch segments, achieving significant growth across key platforms such as Amazon, Flipkart, and Myntra.
• Championed innovative business development initiatives on the company website, resulting in improved user experience and higher conversion rates.
• Created and implemented robust financial models to evaluate profitability, ROI, and cost structures, facilitating informed, data-driven decisions.
• Analyzed market trends to uncover expansion opportunities, positioning the brand for sustained growth in a competitive landscape.
• Collaborated cross-functionally to align digital marketing efforts with eCommerce goals, enhancing overall brand visibility and sales performance.

Company industry:
Watches & Luxury Goods
Job role:
Sales

Executive Assistant To CEO

January 2013 - January 2016

Ethos watch boutiques

Chandigarh, India

January 2013 - January 2016

• Spearheaded strategic initiatives to elevate e-commerce performance and significantly boost digital sales growth.
• Performed comprehensive market research and data analysis to uncover emerging trends, optimizing online marketing strategies for maximum impact.
• Enhanced operational efficiency and streamlined communication by implementing cutting-edge project management tools.
• Led cross-functional teams in executing successful digital marketing campaigns, achieving substantial increases in brand visibility and engagement.
• Fostered collaborative relationships with stakeholders to drive innovative e-commerce solutions and enhance customer experience.
• Analyzed key performance metrics to refine strategies and ensure alignment with business objectives, resulting in sustained growth.

Company industry:
Watches & Luxury Goods
Job role:
Administration

Executive Assistant To Director

March 2010 - October 2012

Derewala Industries Limited

Jaipur, India

March 2010 - October 2012

• Strategically managed executive schedules, enhancing operational efficiency and time management to support business growth in e-commerce.
• Acted as a key liaison between the CEO’s office and departments, fostering collaboration that drove successful cross-functional e-commerce initiatives.
• Utilized data mining and analytical expertise to pinpoint key performance indicators, providing actionable insights that informed digital sales strategies.
• Assisted senior management in strategic decision-making, contributing to the development and execution of innovative e-commerce and digital marketing initiatives.
• Championed process improvements that streamlined operations and enhanced customer engagement, driving revenue growth in digital sales.

Company industry:
Watches & Luxury Goods
Job role:
Administration

Executive Assistant

March 2007 - March 2010

The City Palace Jaipur

Jaipur, India

March 2007 - March 2010

• Leveraged experience with the Royal Family of Jaipur to drive operational efficiency and streamline e-commerce processes through effective organization and management.
• Strategically planned and executed high-level meetings, enhancing stakeholder engagement and fostering collaborative partnerships in the digital sales landscape.
• Crafted compelling correspondence, reports, and presentations that effectively communicated brand vision and strategy, showcasing strong analytical and communication skills.
• Orchestrated impactful media events, utilizing marketing expertise to elevate brand presence and drive customer engagement in the e-commerce sector.
• Developed innovative strategies for business development and digital sales, aligning with market trends to maximize revenue growth and enhance customer experience.

Company industry:
Tourism, Museum, & Cultural
Job role:
Administration

Customer Service Team Leader

October 2003 - April 2007

Tata Teleservices Limited

Navi Mumbai, India

October 2003 - April 2007

• Led a high-performing customer service team, cultivating a dynamic and motivated environment that enhanced operational effectiveness.
• Championed the introduction of cutting-edge e-commerce strategies, driving substantial improvements in digital sales performance.
• Directed customer service operations within the digital equipment sector, consistently achieving top-tier customer satisfaction metrics.
• Contributed to the strategic development of new e-commerce policies and procedures, resulting in improved service delivery and customer engagement.
• Acknowledged for excellence in team leadership and operational innovation, positioning for a transition to Head of E-commerce and Business Development.

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Education

Jaipur National University

December 2015

December 2015

Master's degree, MBA - Retail Management

India

MIT University

December 2015

December 2015

Diploma, PGD

India

Shridhar University Rajasthan

July 2013

July 2013

Bachelor's degree, B.A.

India

GPA (percentage): 65%

GPA (percentage): 65%

Skills

Retail
Expert
Retail
Expert
Internet
Expert
Internet
Expert
MS Office
Expert
MS Office
Expert
Business Developement
Expert
Business Developement
Expert
Brand Management
Expert
Brand Management
Expert
E-Commerce
Expert
E-Commerce
Expert
Watches
Expert
Watches
Expert
Luxury Goods
Expert
Luxury Goods
Expert
Business Development
Expert
Business Development
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Sales
Expert
Sales
Expert
Online sales
Expert
Online sales
Expert
Digital Sales
Expert
Digital Sales
Expert
Marketplace
Expert
Marketplace
Expert
Data Analytics
Expert
Data Analytics
Expert
Retail
Expert
Retail
Expert
Leasing
Expert
Leasing
Expert
Administration
Expert
Administration
Expert
Negotiation
Expert
Negotiation
Expert
Relationship Development
Expert
Relationship Development
Expert

Languages

English
Expert
Hindi
Expert

Training and Certifications

Certifications
The Fundamentals of digital marketing
Nov 2020
Certification from Retailers Association's Skill Council of India.
Aug 2014
Certificate in Advanced MS Excel
Aug 2014

Hobbies

  • Reading books, to be up to date in current affairs, Playing and watching sports