Liliia Musina, Marketing executive

Liliia Musina

Marketing executive

The Gulf Environment & Waste FZE

Location
United Arab Emirates - Dubai
Education
Master's degree, Banking, Finance & Credit
Experience
12 years, 6 Months

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Work Experience

Total years of experience :12 years, 6 Months

Marketing executive at The Gulf Environment & Waste FZE
  • United Arab Emirates - Dubai
  • February 2018 to October 2018

Developing and managing indoor and outdoor marketing activities and branding
campaigns for the company;
Developing and optimizing online marketing initiatives to drive customer acquisition;
Maintaining and updating customer database by inputting customer profile and updates;
Preparing and distributing monthly reports;
Updating management weekly on sales related activities;
Registering and listing company on government and semi government websites for
tenders;
Market research and preparing presentation for IPO
Preparing sales presentations

Analysis Department Head at Bright Market LTD
  • Russian Federation
  • April 2016 to October 2017

Leadership and project management of audit performance of enterprises, optimizing key business processes, creating analytics system and financial models, end-to-end staff assessment, analysis project sales; Monitor and report on digital reputation of the companies, websites, social media accounts, campaigns and other digital platforms;

Results achieved:
Optimized the work of commercial services (trade and retail) in terms of planning, management, distribution, accounts receivable, evaluation, expenditure, efficiency calculation of the marketing budget.
Optimized and automated analytics systems

Financial director at PentaHouse (Company group)
  • Russian Federation
  • May 2015 to March 2016

Analyzing financial activities;
Management accounting of group of companies; interacting with credit/leasing organizations;
Preparing of documentation for filing with the court; Preparing financial forecasts;
Negotiating, foreign trade activities;

Results achieved:
Created customer-specific management accounting system; Developed system of key performance indicators (KPI);
Developed unique sales analysis for the specifics of each legal entity and sales channel (e-commerce, showroom, wholesale);
Taxes optimize.

Head of Financial and Economic Department at Contract (Company group)
  • Russian Federation
  • September 2013 to May 2015

Coordinating performance of financial and economic Department of the organization; Budgeting, financial planning, control income/expenditure analysis of the financial activities of the company;
Interaction with credit/leasing/factoring companies; Supporting of foreign economic operations;
Payroll (management).

Results achieved:
Developed unique management chart of accounts and implemented management accounting in 1C: Comprehensive automation (vers.8.3);
The accounting management of the company with a breakdown by: a separate legal entity, building site, commercial branch;
Taxes optimized;

Leading accountant of the financial control department at KNITU-KAI (Federal Budgetary Institution)
  • Russian Federation
  • February 2006 to September 2013

Accounting and reporting on transactions related to budget funds

Results achieved:
Developed and implemented simplified report forms;
Supported successful transition from version 7 to 1C version 8 of accountancy program 1C

Education

Master's degree, Banking, Finance & Credit
  • at Kazan State Finance & Economic University
  • June 2008
Bachelor's degree, Banking, Finance & Credit
  • at Kazan Banking School of the Central Bank of the Russian
  • June 2003

Specialties & Skills

Accounting
Business Documentation
Business Taxes
Finance
Analysis
ACCOUNTANCY
ACCOUNTING
AUTOMATION
BANKING
BUDGETING
BUSINESS PROCESS
DOCUMENTATION
FINANCE
COMPUTER SKILLS
Microsoft office

Languages

English
Expert
Russian
Native Speaker

Hobbies

  • photography, travelling