Corprate Sales & Marketing Manager
Mada Communications
Total years of experience :15 years, 8 Months
Key Achievements:
⦁Increased sales revenue by 10-12% per annum.
⦁Increased customer base by 20% by changing pricing strategy and customer approach.
⦁Diversified focus on new revenue generation vertical, which increased by 180% on top of our recurring revenues; offering clients complete solutions in physical security, mobility and analytic rather than selective services.
⦁Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing key accounts.
⦁Succeeded in impacting the market in the presence of 3 major telecom competitors through smart and innovative schemes.
Key Responsibilities:
⦁Developed an effective sales plan to meet the sales quota as per upper management
⦁Identified and developed new opportunities based on marketing intelligence and through coordination with the Technical Department
⦁Played key role in developing and maintaining marketing strategies and tools to meet agreed company objectives
⦁Acted as a consultant to customers and showcase service knowledge to meet their business needs
⦁Developed annual marketing plan in conjunction with the sales department
⦁Delivered sales pitches and presentations to clients, highlighting the benefits of a product to influence purchase
⦁Evaluated customer research, market conditions, and competitor data and implement marketing plan alterations as needed
⦁Stayed up-to-date with relevant technologies and monitored competitive moves in the market; accordingly, recommended courses of action to CCO and management
⦁Periodically created and ran strategic workshops to communicate new developments in the field, present relevant analyses and engage management in constructive team discussion
⦁Managed product’s lifecycle and performance to improve product quality and enhance sales
⦁Conducted market research in order to identify market requirements and gauge awareness for current and future products
⦁Developed and implemented company-wide marketing plan to increase products’ uptake, working closely with all stakeholders to ensure sound execution
⦁Analyzed potential strategic partner relationships for product lines as needed
⦁Oversaw all marketing, advertising and promotional activities including visuals, content and production
⦁Delegated tasks and managed team with quarterly evaluation and annual appraisals
⦁Worked with in-house resources and agencies to develop and implement effective campaigns
⦁Created new sales channels based on market research and sales feedback to expand reach, leading to more awareness and revenue
⦁Managed, coordinated and monitored the production and distribution of marketing materials such as brochures and giveaways
⦁Developed scripts for customer service agents and monitor customer support quality to ensure service levels are maintained
⦁Designed and developed loyalty program for customer retention
⦁Analyzed pricing to optimally position products amongst competitors and balance the value vs quality equation