Lina Moubarak, Key Accounts Executive

Lina Moubarak

Key Accounts Executive

Groupon

Lieu
Liban
Éducation
Baccalauréat, Business Marketing
Expérience
8 years, 5 Mois

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Expériences professionnelles

Total des années d'expérience :8 years, 5 Mois

Key Accounts Executive à Groupon
  • Émirats Arabes Unis - Dubaï
  • juillet 2018 à janvier 2019

· Part of a select team responsible for business's most valued accounts.
· Negotiating partnerships including ROI, conversion rates, marketing strategies and sample based success predictions.
· Maintaining and expand a portfolio of top tier businesses within the UAE.
· Handling active accounts and converting new accounts to meet KPI's.
· Understanding the key requirements of clients and ensuring accounts grow to their full potential

Marketing Manager à Scriptr.io
  • Liban - Beyrouth
  • novembre 2014 à avril 2018

-Implementing marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
-Tracking product line sales and costs by analyzing and entering sales, expense, and new business data.
-Preparing marketing reports by collecting, analyzing, and summarizing sales
data.
-Keeping promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
-Supporting sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
-Researching competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
-Planing meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
-Monitoring budgets by comparing and analyzing actual results with plans and forecasts.
-Updating job knowledge by participating in educational opportunities.

Monitoring And Evaluation Officer à Relief International
  • Liban - Beyrouth
  • février 2014 à octobre 2014

-Supported all M&E initiatives for assigned grant(s)/project(s) including monitoring data
quality, tracking the progress of activities, and contributing to staff capacity building
initiatives as necessary.
- Created a framework and procedures for the monitoring and evaluation of project activities.
- Defined and implemented the key project performance indicators (KPI) as well as monitoring them throughout the duration of the projects.
- Proposed strategies to increase data use and demand amongst Program staff.
- Assisted Program staff and the M&E Manager in clarifying project information needs.
- Supported project/program staff on ways to properly document, organize and capture
program progress.
- Reviewed the performance of existing management information systems to help identify potential modifications or resources.
- Identified strengths and weaknesses in existing data collection and management systems
and proposed solutions along with the M&E Manager.
- Performed regular field visits to ensure the quality of data collected by Programs and to
verify the accuracy of reported data.
- Analyzed changes and patterns in KPI indicator data and performance reports in order to
support Program staff and/or the M&E Manager
-Ensured that donor, partner, and Senior Management data queries are addressed in an accurate and timely manner.
- Established log frames, M&E work plans, and targets during the drafting donor project proposals as well as throughout project implementation-
- Reviewed and analyzing weekly reports with the M&E Manager to identify the causes of
potential bottlenecks in project implementation and to enhance quality of reporting.

Marketing Manager à Geek Express SAL
  • Liban - Beyrouth
  • novembre 2012 à octobre 2013

- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters.
- Planning and organizing events with different themes.
- Sourcing advertising opportunities and placing adverts in the press, online & offline.
-Communicating with target audiences and managing customer relationships.
-Liaising and networking with a range of stakeholders including customers and suppliers.
- Contributing to & developing marketing plans, strategies and product promotions.
- Evaluating marketing campaigns, monitoring and analyzing market trends.

Social Media Marketing Executive à Cleartag Sal
  • Liban - Beyrouth
  • mai 2012 à novembre 2012

• Devised and presented marketing and social media ideas and strategies.
• Created, managed the company’s presence through Social Media Platforms.
• Prepared and managed market plans and budgets.
• Presented monthly and weekly social media reports to clients.
• Managed the production of internal marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters.
• Prepared yearly calendars for events and award submissions.

Marketing Executive à Multiframes
  • Liban - Beyrouth
  • janvier 2012 à mai 2012

- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs.
- Work on SEO and Google ads
- Writing and proofreading copy.
- Arranging for the effective distribution of marketing materials
- Maintaining and updating customer databases.
- Organizing and attending events such as conferences, seminars,
- receptions and exhibitions.
- Sourcing and securing sponsorship.
- Conducting market research such as customer questionnaires and focus groups.
- Evaluating marketing campaigns.
- Monitoring competitor activity.

co-founder à Rue 31
  • Liban
  • février 2011 à février 2012

- Contemporary fashion t-shirts and accessories with creative slogans/themes
- Market research
- Cost analysis vs. desired returns
- Generating and implementing designs
- Coordinating with Suppliers and production resources
- Buying raw material for clothing and accessories

Assistant to the CEO à Kabbara& Associates
  • Liban
  • juin 2010 à septembre 2010

- Candidate correspondence
- Candidate research/scouting
- Administrative work
- Scheduling interviews
- Contributed in the CSR and contacted NGO’s for memberships

PT Sales à ABC sal
  • Liban - Beyrouth
  • juillet 2009 à septembre 2009

- Responsible for replenishment and display
- Sales consultant to clients according to their needs
- Provide feedback on best sellers, slow sellers, customer comments etc.

PT Sales à Farhat Awad
  • Liban - Beyrouth
  • juillet 2008 à septembre 2008

- Worked at the ABC Ashrafieh location
- Responsible for replenishment and display
- Sales consultant to clients according to their needs
- Provide feedback on best sellers, slow sellers, customer comments etc.

Éducation

Baccalauréat, Business Marketing
  • à Lebanese American University
  • juin 2011
Diplôme,
  • à Rawdah High School
  • juin 2007

Specialties & Skills

Digital Marketing
Analytics
Business Development
Marketing Materials
Market Research
MS excel
MS power point
MS word

Langues

Arabe
Expert
Anglais
Expert

Loisirs

  • Fight do / Body Combat