Head of Marketing communication & PR
Hyundai
Total years of experience :22 years, 11 Months
• Heading Hyundai passenger cars & SUV product vertical for development & execution of marketing & brand strategy through various ATL, BTL, Events & online activities.
• Monitor and analyze market sales, industry developments, competition actions and economic outlook in order to prepare recommendations concerning the sales and marketing strategies for across segments.
• Conceptualize brand & define brand proposition from short-term, mid-term & long-term perspective.
• Plan and execute all strategic and tactical brand initiatives and development of all branding collaterals, POP, advertising, brochures, newsletters, PR release etc.
• Handling digital marketing initiatives like promotions on Facebook, Twitter, online advertisement and regularly review & update website.
• Maintain relationships with other functional departments, advertising agency, media & PR agency, research agency, representatives from media and local and global vendors.
• Regular engage with cross functional teams (HQ & regions) to understand the business imperatives and assist them with market insights, brand activations & promotional activities.
• Effectively planning & managing the annual marketing budget.
• Executing the PR plans of the brand to ensuring maximum visibility in media for all major developments of the business/ events/ products.
• Successfully launched Accent, Elantra, Sonata Santa Fe, Centennial, Grand Santa Fe, Gi10, Tucson, Elantra Genesis (DH) with 360 degree ATL, BTL, online campaign & launch event.
Marketing communication (Feb 2010 to May 2012)
Responsible for brand management, PR, media relations, product launches, advertising, marketing collateral for retail, events & promotion, brand tie ups and marketing budget control
• Brand building activity for maximum visibility in the territory and capture optimum market share.
• Prepare and implement annual marketing plan.
• Deal with creative, ATL & BTL agencies & other production houses for creation & implementation of marketing communication plan.
• Monitor brand health performance, develop and revise brand marketing plans, as appropriate in order to achieve BMS & AVI scores and maintain the challenger position of brand.
• Identifying and developing vendors for ensuring timely delivery of POP materials, placement of signages, start of various events & activities to achieve targeted result.
• Devising & implementing for pre & post marketing activities for successful launch of new products, sales promotional activities, Stores and towns & market development.
• Evaluating new communication media from time to time & effectively adopting same.
• Develop customer engagement programs by extending the brand experience on-ground.
• Reviewing and interpret the competition after in-depth analysis of market information to fine-tune the marketing strategies.
• Leading, mentoring & monitoring performance of team members to ensure efficiency in process operations and meeting of individual & group targets
• Creating and sustaining a dynamic environment to faster development opportunities and motivate peak performance amongst team members.
Manager Retail Operations (Oct 2004 to Jan 2010)
• Responsible for the entire store operations and maintain service standards at the stores.
• Driving sales initiatives to achieve business goals & managing the frontline sales team to achieve them.
• Implementing sales promotional activities as a part of brand building and market development effort.
• Monitor store manager’s productivity based on KPI’s; frequently interact with reporting store team to have hands on feel of day to day operations.
• Driving Process Compliance, Inventory and Financial Control adherence as per company norms. Zero deviations on audits. Compliance on all operating procedures.
• All reporting stores to be EBITA Positive.
Manager - Customer Service
• Drive growth targets in the region by implementing the sales plan and growth strategies for the region, monitoring on a continuous basis and planning corrective actions when necessary.
• Leading, mentoring & monitoring the performance of team members to ensure individual & group targets are achieved.
• Develop and implement annual trade marketing plan, manage trade marketing budget and evaluate the effectiveness of all trade marketing initiatives by channels to maximize ROI.
• Implementation of market policies & Monitor competitor’s activities.
• Provided assistance to sales staff for finalization of sales/Margin.
• Monitoring the sales schemes to the market & On-ground implementation of in-store campaigns.
• Coordinating with Merchandisers for stock requirements, new arrivals, offers and defectives.
• Ensuring availability of the stocks at retail outlets, all SKU’s is available Ensuring correct merchandising and planograms
• Ensuring the availability of proper signage and shelf talker highlighting the price and product attributes.
• Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.